Category: Thoughts Page 5 of 6

Can PacMan teach Maths?

Here’s the podcast of a rather intriguing panel discussion I participated in at the Mobile Fringe Festival earlier this year in Barcelona. Moderated by the indomitable Russell Buckley (the big daddy of mobile marketing), I was joined by Vincent Hoogsteder (Founder & CEO, Distimo) and Alina Vandenberghe (Head of Mobile and Gaming, Pearson) discussing how elements of games and, indeed, mobile technology can aid educational demands – not only for the iPad-clad haute vollee of the first world but also in regions where traditional schooling is a lot more challenging.

I wrote about the topic previously and it is one of the areas I take an increasing amount of interest in. Have a listen, let me know what you think.

I tried to paste a fancy Soundcloud widget but this didn’t work out, so go listen to it here.

Here’s a Challenge: Marry Mobile & Local…

So, what if you could effectively combine mobile and local? As in asking someone if there is a free washing machine in the launderette down the road (before you haul your laundry down there), if Lady Gaga is on stage already (or if it is still that pesky opener), that sort of thing. Sounds cool? Yeah. Have we heard about this before? Hell yeah. Do you know of anyone who has solved this successfully? Erm…

The funny thing is we all know how important it is. We all use mobile local services all the time: the use of maps and navigation (for one thing) have changed tremendously by the introduction of GPS into mobile phones. There is a plethora of services we all use that use it. However, they barely seem to scratch the surface as yet.

MoboQ to the Rescue?

But, alas, help is on hand. There actually IS a service that is doing just that: it WILL tell you about that washing machine, about free parking slots, about almost everything you want to know. And they have, well, 100,000 users so far. So not Twitter but, alas not Color either (they allegedly had 400,000 users before they shut down). But, hey, they didn’t raise 41m bucks for nothing either… And, well, that means that there might just not be someone in just my neighbourhood just now, huh?

It gets better (no, worse) though: Because, if you ask just who that mythical company is, the answer is not the former employee # 21 from Google an unknown Facebook rockstar engineer or, sorry, a Stanford nearly-grad, either? No. The service is called MoboQ and is operated by Sina Weibo, the “small” Chinese provider with some 400m users on this Twitter-esque service.

(And, no I did not pick this up myself. Hal Hodson wrote about it in the New Scientist. Really cool magazine, you should subscribe to it! [and, no, I don’t earn a commission if you do])

Unicorns are Hard to Breed

Sooooooo: 100,000 users out of 400m and the service has been operating for a year now. That’s a conversion rate of, what, 0.025%. Not really a landslide victory then, huh? And that is the challenge of this unicorn of all mobile services: they are really hard to breed (scil. scale).

Why is that, you say? Well, because they are, well, local. That is to say, you need to convince a fair few people in your area to use it. And unless you have a really successful SXSW launch (the stuff of legends, I know), this might not be that easy to do. Mobile & local each work on the combination of total usage plus really smart algorithms. This is why I am blogging about mobile stuff: huge scale there. This is why Yelp, FourSquare, you name it thrive: huge scale there. But the moment you need real-time response, you need an insane amount of usage to be able to make sensible use of algorithms. I would posit not even Facebook can do this (oh, wait, they try: there is this thing called Nearby they do. Heard of it? No, me neither…)

Help at Hand?

The New Scientist offers a couple of soundbites from execs involved in the various programmes and all sound a little stale, to be honest: “people will use it once they become aware of it” said someone from USC. Really? Well, I don’t know.

Now, I agree that this is somewhat of the holy grail of combining two hugely powerful concepts but the big spanner in the wheels is as per the above: tough to algorithmitise (is that a word?) and possibly slowed down by privacy concerns and queries as to the value extraction formulae applied: what is in it for me if I am over-sharing local information about my very own locale; I know my own environment, no need for me to reciprocate then… Because, you see, 95%+ people do not actually race around the world that much other than on vacation. And isn’t the first thing they look for when they finally are on vacation either a drink or bliss uninterupted by digital hyper-connectedness? Just sayin’…

So I continue to wait for that killer combo app/service a little longer then, I guess. Sigh…

Education, Mobile & some more?

Hello stranger. It’s been too long.

However, with no further explanation, let me tell you about an area that tickled more than one of my senses over the past couple of months, and that is education. You see, I am a governor at a rather wonderful school, the Fallibroome Academy, in Macclesfield, so this infatuation is nothing new. And this school, like many others, is looking at employing mobile media to improve on learning conditions and harness education. However, is there not more? Or, rather, is there not more that could be done with the various toolsets we have on our hands to further the education not only for children in affluent first-world neighbourhoods?

Self-organised or taught?

There are some cool solutions that use the scaling power only digital media have. You will have read about a lot of the MOOC‘s that are all the rage these days: Khan Academy, Udacity, Coursera, etc., etc. All these share their fair (?) share of criticism, too, which mainly revolves around a) lack of personal interaction, b) general suspicion if really large things work in this context and c) politics and egos (this is the least interesting).

Now, a) in particular is of course a potentially big one. Then of course, there is the famous story about the African kids that managed to learn from and ultimately hack an Android tablet without ever having been exposed to electronic gadgets, programming or indeed touchscreen interfaces before.

However, I would posit that most would agree that a great teacher is still the best way to lift the minds of children. It is not only about grasping algebra or grammar or learn how to program (I still only write BS# and Legalease) but about providing motivation and outlook and goals. So as impressive as the Ethopian youngsters are, there must be (even) better ways to provide for a rounded education. And, no, I don’t think spoiled English kids with iPads is the be-all-end-all of this.

Mobile is a Tool. A powerful tool but yet only a tool.

So, let’s take a step back. First: tools. Mobile is the obvious solution: its penetration is by far highest. Infrastructure is easier to build even in rural and remote locations than fixed-line connectivity. It is cheaper. Now, let us not forget though that mobile technology is – per se – a mere carrier: it can transport meaning from A to B, from one person to one (or many) other person(s). A regular textbook remains a regular textbook, it is “only” transported via a different means.

Did I say only? When I wrote my first big thesis at university (“the suspensive elements of article 90 para. 2 of the EC Treaty”), I needed some sources that were only available at the Library of Congress in Washington, D.C. (I went to law school in Germany). It would take two weeks for a librarian in Washington to tell me if a) they really had the book and b) if and when I could borrow it and then another 3-6 weeks for it to arrive. I managed to short-circuit the system as I was subscribed to a listserv of law librarians and they reduced step 1 to one day and – probably because it was all so new and exciting – step 2 to 5 days. My professor was flabbergasted. Now imagine I would have been studying in, say, Arusha (that’s in Tanzania). Much harder you would think. Today? Hah, you log onto the Interwebs and you’re off to the races. But this access is not necessarily there in, say, Lera Town (that’s a village in Ethopia, very deserving of your support; if you feel like it, go here), you’re buggered. No Interwebs there. Not easily accessible anyway. Enter mobile…

Access + Meaning = Power

So, it is a big deal. But it still is only the first step: providing access to a (potential) wealth of information. You still need to get this information transformed into knowledge, and that is the process of learning. We all learn better from other people: kids from their older siblings, apprentices from their masters, junior programmers from senior programmers – in short from teachers. And, yes, I know: Zuckerberg dropped out, Thiel tries to talk kids out of it, etc. But the Zuckerbergs and other prodigies are not the norm we need to model educational systems for, so let’s leave this aside.

So, step 2 is then motivation and nurturing. How do we best motivate and nurture children – ideally irrespective from wealth, class and geography? If we can find universal mechanisms that promote motivation and learning, it will be easier to bridge the gaps between well-schooled Europe and more marginally accessible systems in, say, rural Africa but also in emerging economies with much younger populations (and thereofore higher student numbers, i.e. larger classes, lower teacher/student ratios, etc.) such as, say, Indonesia or the Philippines.

Now here, alas, we leave the realms of tools and hardware and enter the world of concepts and ideas. And there are, of course, plenty. Most circle around motivation across a large number of kids (and how can you unify these: every child is different, isn’t it?). The challenge then is that scale requires some sort of unification. Customize too much, and you lose scale. So, from that lofty 50,000′ spot, I will not look at very customized solutions but I am intrigued by universal concepts that might help here.

Enter Games…

Games thrive on a number of basic fundamentals, most of which center around concepts of competition and collaboration. These concepts seem indeed to be very universal: games are being played all over the world and most people are able to understand the rules of a game fairly quickly – even if they didn’t grow up with it (cricket is an exception; I will never understand that one). This is because those two fundamentals are pretty much everywhere. Now then, use these mechanics (of which there are plenty) and harness education. Infuse self-motivation into learning and you expand the reach tremendously. Couple it with the right tools (cf. supra under mobile) and you are onto true scale.

These are only some lose thoughts that sprint around my brain. All other things permitting, I will attempt to explore this more over the next couple of months. Until then, bear with me…

A quick note on second-hand software

This is not strictly speaking a mobile topic but, as we all deal more and more in digital goods, I reckon it has its place (and, then, I cannot deny my legalease origins, I suppose), so here we go:

In case you haven’t heard, the European Court of Justice recently ruled against Oracle with respect to the question if a licensee was allowed to sell this license to someone else. The case at hand was against Usedsoft, a company that has made exactly that its business. Now, often software licenses prohibit the onward sale to third parties (the vendors would rather like to sell a new license to a new customer). And, of course, if there was a market opening up for second-hand licenses (mobile games anyone?), this could impact the commercial opportunities of the originators of the software quite significantly. And lots of people came out quickly complaining.

However, what would you say if you could not sell your car once you would want to buy a new one? Or that Ikea table that looked so radically modern only 3 years ago? Unthinkable, huh? That would be a world without car-boot sales, flea markets or eBay or GameStop (who make tons of money with pre-owned games). And, no, no one would understand why that should be prohibited: you bought that car/table/whatever after all, so it’s clearly yours, right?

And, yes, it is. And this principle (well, following the rough outlines here at least) was also applied by the European Court of Justice. And I, for one, would agree with that. What the court also said (and this is where the nitty gritty might come in) is that the seller of a used piece of software would – of course – be prevented from continuing to use it after the sale. I mean: you cannot use your car anymore after you sold it either… However, this is of course not just as trivial for digital goods that can much more easily duplicated than physical ones.

When it comes to the commercial implications, I would posit that this is “merely” a question of business models: if you are “selling” (and Oracle’s lawyers will of course say it wasn’t a sale but a mere license) something, that would be it. However, if you provide an ongoing service (“SaaS”), your continued benefit is in the service, not the piece of software that carries or facilitates that service. So hard to do? No.

So, can we all get back to earth and crack on with it then? Thank you!

Oh, and happy July, 4th to my US friends! 🙂

Network + Context + Trust = Woah!

So we have all heard, read, mused, spoken about network effects. What makes them strong, what makes them vulnerable, where they work and where they don’t (MyGuidie is an example where they didn’t). I am regularly speaking about the importance of context and am frequently borrowing the concept of object-centered sociality (never without attributing the amazing Jyri Engestrom who first made me aware of this all the way back in 2005) and the concept is so clear (or at least can be presented in a way that it makes it so clear) that most people “get it” immediately. However, there are (too) many real-life examples showing a horrific misunderstanding of it.

Now (drumroll), today, I came across a real-life example that shows you how can work. Here’s the backdrop: My rather wonderful son managed to get his hands on a work-placement at CERN (no, I don’t know how he managed either). As CERN is in Geneva and we live quite a way away from there, we needed to find him somewhere to stay (CERN’s own hostel only accommodates people over the age of 18 and he will be a shade under 17 by then, so doesn’t qualify).

What does one do? Ask a few friends who live and/or work in Geneva or have in the past. Look at Air B’n’B. Check cheap hotels. Etc. All done. Result? I now know that a) in Geneva, apartments are scarce goods, b) people I know don’t have flights of spare bedrooms available, c) hotels (and Air B’n’B places) are relatively expensive (a variation of a), I suppose).

But then one friend recommended I check out glocals.com. This is a site specifically for expats in some Swiss cities, amongst which Geneva. You have to subscribe and they will vet you before they accept you. So I did. With photo and all. Then I posted in their forum for newbies: “hey guys, here’s the thing. I am looking for a room for my son…”

12 minutes in, the first reply. Check this, check that. Hope you’re lucky. 23 minutes in: a lady (and never has the term been put to better use) offers a room. Free (I asked. Twice). She has two sons around the age of my son, thinks what he’s doing is cool and would love to support. And, oh, it would be great if he could speak a little German to her boys, that’ll be great, because they’re only bi-lingual French/English (yeah, right)… Bam!

I am still gobsmacked!

Besides that though, what made this happen, or shall we say more probable? Is it because there are angels living in Geneva (possible although it would shake my atheist convictions)? Is it because I am such a trustworthy soul (I’d rather not comment)? Or is it because this is a forum that is particularly tightly-knit, comprised of people who have a common need (they’re all expats in town) and have hence a common object? Me Ferrari (yes, she even has a cool name!) certainly is an angel but she would almost certainly never have dreamed of offering something like this on a site that didn’t have that type of context or towards people that were unvetted; she would probably not have been on such a site in the first place.

A site like glocals offers a social object (the city) to people who have similar contexts (expats). Because it vets its members, people tend to trust more. Also, the combination of context and trust makes it more likely for people to engage and help where there’s a need. Why? Well, because it could also happen to you, couldn’t it? And in a situation where you feel or have felt vulnerable (everyone who has ever moved to a foreign country knows how vulnerable you can feel there), you are more likely to offer advice, help, solutions.

And so we will go see the angels of Geneva in a couple of weeks time. How’s that for network effects in context working, huh?

Another day at the office…

Clarification: (thank goodness) not to be found at our offices!

Source: www.dilbert.com/2012-03-11/

In reply to @scottjenson: Web or Apps?

There seems to be a new round of buzz around the good old HTML5 vs native debate or, in other words of web vs apps. We had a Mobile Monday session in Manchester (@momomcr) on this, debate on ForumOxford is flaring up again, and more… So I thought let’s do this again and see – if anything – changed since I posted about this (for the record: here’s the first post from 2009 and the second one from 2010). Where has the battlefield moved to in the interim?

Mobile apps must die

There has been (as you may have sharply derived from this post’s title) a post from Scott Jenson, the Creative Director of Frog Design (they of much Apple fame – you know, they designed the Apple IIc and such), which he entitled – somewhat combattively – “mobile apps must die”. His argument is, in short, that the mobile desktop cannot cope with the plethora of native apps (or app icons?) and that it would be much better to use dynamic “use it and lose it” approaches for which the web is perfectly suited. He starts of on the value vs pain paradigm: if the balance is less than 0 (i.e. value exceeds pain), the solution wins. And he posits, that native apps don’t do that.

I  am not doing the intellectual argument Scott poses any justice here (and I will pick up on some more points further below), so please make sure to read his post!

One size does not fit all

The challenge is to find a universal solution, I suppose. Jenson focuses merely on apps that – arguably – make a user’s life better if and when he/she is out and about and is looking for utilities to help  mundane tasks/etc. There are tons of fairly one-dimensional apps for that: a retailer app for their catalogue, London tube map, some couponing app, a mobile banking app, apps using NFC, Bluetooth, camera (QR readers) and more. There will also be more complex ones: fancy AR-powered things, things like Foursquare (anyone near?), etc, etc. So, is this painful? Yes, it is. Would it be better if there was a seamless universal (cloud-based) solution that would make it “just so”? Oh, by all means.

BUT… it would not solve all use cases for smartphones (or mobile computing in general). There are tons of applications and use cases that are not the out and about equivalent of a Google search (and, yes, I am fully aware that 40% of Google mobile searches relate to locations), and I would posit that one has to judge each one on its own merits.

UX

The starting point should always be the user experience. Jenson points out correctly that this is not only about the perceived value of the product or service in isolation but it is more of a function: if the perceived value exceeds the pain to use it, it works. If pain exceeds the perceived value, it doesn’t.

But it is this very statement where things with Jenson go horribly astray. There is a reason why Apple has not yet moved Keynote to a cloud-based SaaS solution but keeps selling it as a stand-alone app: because it works better. The perceived value of using the product far exceeds the pain of having to download and install the application.

Tackling the shortfalls

When looking at the UX chain (from product to discovery, maintenance, management and use), there is more than one answer to shortfalls of some of these elements. Rather than moaning about distribution and app management, one can also improve those processes. The OS-based app store model all but replaced the carrier stores for smartphones now, and why? Because the end-to-end solution is less painful (not only for users of the apps but also for its producers!).

It is possible to draw a map of this (and I would if I possessed more artistic skill) where you could derive on what is right for you: if you need access to hardware APIs (camera, 3D acceleration, Open GL ES, etc), native might be your way (one of the reasons why you are not seeing higher-end HTML5 games in large numbers yet). If you capture light-weight information-heavy content that relies on dynamic updates, a web “app” might be good for you, in other cases, a native app with some functionality coupled with a container for web functionality might be the right way.

So there we have it: it still is the old “it depends” answer. Having said that, with webkit and HTML5 adding functionality all the time, ever (?) improving bandwidth and better compliance on the browser side, the usecases for native apps will likely get less over time. Will it happen in full swing in the next 18 months or so? I doubt that very much.

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