A Nielsen survey commissioned (sic!) by backhaul specialists Tellabs found that the mobile Internet is pretty much a part of life nowadays – at least in the territories covered by this. They asked 50,000 consumers in EU5 (Germany, France, UK, Spain and Italy) and the US about their intentions with respect to 10 mobile data services.
Italians are the quickest adopters, and Germans are slowest.
The top 5 data services were (in order of ranking): Mobile Internet, MMS (yes, really. I am skeptical, too), uploading photos, Software/app download (presumably includes games) and E-mail.
Here are some of the findings:
- Mobile Internet usage will ignore the global recession and ramp up significantly in the next 12 months.
- 71% of consumers anticipate daily use but concerns remain over – you guessed it – cost, speed and quality of service.
- There are c. 200m mobile data users in the surveyed markets (which by my count equates to about 1/3 of the total population). More than 50% of these users plan an increase of their usage in the next 2 years.
- 25% of the users who do NOT currently use data services, plan to do so shortly (this would be another 100m).
This would all suggest that the recent signs of an accelerated move into smarter phones is actually being underpinned by the respective service use. Anecdotally, this was always known: the more sophisticated the handset, the higher consumption.
What is still worrying is the concerns over cost, etc. Carriers do move increasingly into flatrate data plans but their varying degrees of interpretation as to when a rate is flat (or rather what constitutes fair use) still leaves consumers cautious (and, frankly, as long as a few MB of data constitute the cap of fair use, this is likely to remain like this; not good…).
So all good! Even if Tellabs have a somewhat vested interest in this: they make their money with backhaul and service reliabity, a firm as reputed as Nielsen will not have cooked the numbers on this!
