Tag: mobile games Page 15 of 17

Mobile Phone Joysticks get money, yes really!

The good folks from MoCoNews report that Boston-based firm ZeeToo whose business is the production of mobile joysticks (yes, you read that correctly) raised a first round worth a respectable $6.9m. We read that “the company’s Zeemote controllers communicate with mobiles via Bluetooth, and enable exchange of data and applications with the handsets. The company has also developed other controllers, including a trackball controller for use as a mouse on a mobile phone, an accelerometer based controller for games that are controlled with motion and gestures, and a special car keyfob designed for use in location-based services (LBS) applications.”

I must admit that I am rather hesitant to believe in this venture’s success although I naturally wish them all the very best. At least, respectable mobile game developer Finblade (the guys who founded and run IOMO, which was then sold to Infospace) developed a game that is “powered” by the controller. However, I am not sure if people will get used to this (“do I have everything I need? Wallet, keys, phone, errm, joystick?”), and I must also say that I don’t think the video in the previous link would appear to entice people into embarking onto that adventure…

Twistbox reverse merger

Twistbox has undertaken a reverse merger into a shell traded on the pink sheets (the unregulated stock trading system). It entered into a respective agreement with Mandalay Media, Inc., a company that was inactive since 2005. Twistbox is a spinoff from Waat Media, the mobile “late night entertainment” company. It was originally formed as a merger of Waat’s mobile game activities with German mobile game developer Charismatix. Since the spinoff in 2006, the company had raised about $32.5 million in funding, from Spark Capital, ValueAct Capital (cf. here) and some strategic investors, which helped it evolve into an internationally-active mobile content publisher, with branded WAP sites, video clips and games seemingly the spearheads.

The management team seems to remain on board. The move presumably serves as an exit for existing investors and – hopefully – a source for fresh capital. No word on further activities though, which is a bit of a pity. I shall therefore assume that my previous post still is valid.

End2End buys Terraplay

Not too much is being divulged about the latest deal in the consolidation of the mobile sector other than that it happened: The Danish mobile platform company End2End has acquired the Swedish multi-player enabler Terraplay. If well-managed, this could be a smart move: End2End has shown some strength recently in managing the mobile content platforms for a couple of operators whilst Terraplay had quite a few wins in the early land-grab to becoming the operators’ partner for the facilitation of multi-player gaming. Combining the two propositions is an imminent win: the true value of mobile games (beside killing time) is its always-on, anytime, anywhere nature. A mobile phone is a communication device, and connected gaming makes use of just that – communication.

Given that most operators/carriers seem to choose an outsourced solution (presumably because they have no internal bandwidth for this – relatively speaking – niche opportunity), the combination of a platform provider with a connected applications enabler is a great move. End2End had a need to ramp up their footprint to avoid becoming a little shadow player in the big land-grab. They have just added this little extra now!

Fishlabs nets fresh catch

The wonderful people from Fishlabs from the beautiful city of Hamburg announced the close of their first round of funding by VC Neuhaus Partners. Fishlabs, who are specializing in high-end 3D mobile games want to use it to add connectivity to their games. Wonderful coincidence then that “best friends” Exit Games are also an investee of Neuhaus.

Whilst I am not sure if the words of the Neuhaus Partners Managing Partner according to which 3D games are about to become mass-market are true just yet, the addition of connectivity to the beautiful titles of the Fishlabs guys will make for a very powerful proposition. And it might not matter when the mass market sets in because the niche for these high-end gems might just about become large enough for a gifted development house. The perceived value of such games will be higher and, with Exit Games’ connectivity suite, this value can be extended even further.

This seems to be confirmed by a couple of deals they have done in the past months where they extended distribution to highly evolved regions like Korea as well as with some tier-2 publishers like Player X, which has a larger reach than Fishlabs could have mustered themselves.

In any event, I wish them a good catch!

Disclaimer: yes, I have lived in Hamburg and love the city. Yes, I know the guys from Fishlabs and Exit Games and really like them. No, I do not benefit in any way.

Emotional attachment to mobile content…

Yay, another study is out! This time, we are being told that users have “strong attachment to the content on their devices, which includes address books, ringtones, text, pictures, music, games, and other applications”. Ah, it includes the address book and pictures – presumably those primarily taken themselves with the phone’s camera. Astonishingly, users reported that losing their phone is far more painful than […] breaking up with a boyfriend or girlfriend. Hello? Did they only ask specialists in speed-dating? Over half said that losing their phone would cause their social life to suffer. Well, yes, your evenings can be pretty lonely if you don’t have any number of any friend anymore…

66% of the users re-enter new addresses manually into new devices. Have they never heard of the software suites delivered with every phone these days that make this a piece of cake?

There is of course some truth in this, such as the grown significance of mobile phones and mobile-created/stored content, and, yes, because people tend not to use the tools readily available, it can be a pain in the neck when you need to swap the beauties. However, much of the findings appear to be slightly distorted by the above mentioned contacts and pictures. 70% of the users find it extremely or very important to back their contacts up. Doh! Why don’t they? This already goes down to 30% for photos – and these are arguably as personal. No word on ringtones and games. Whilst I can see people sweating over having lost 450 telephone numbers including the one of the rich auntie, I struggle to see a user weeping because his Tetris highscore is no longer available on his shiny new phone (although then, they just might). This is in spite of the cost of mobile content, which can be significant when you add up content purchases over the lifetime of the device.

Who commissioned the study you’re asking? A company called FusionOne. And what does FusionOne do you say? Well, in their own words: “mobile applications that help consumers protect and manage the personal content on their mobile phones, including contacts, calendar, photos, music and messages.” There you have it.

Games 2.0: UGG (or user-generated games)

The wonderful guys from French Flash specialists Mobitween launched a user-generated-games portal called ugenGames. Here’s the PR blurb: “The site invites players, developers and designers to create, upload, customise and share web and mobile Flash-based games. It also offers the chance to personalise and share games with others players by embedding them into social websites such as Facebook and MySpace or blogs like Blogger and WordPress.”

Mobitween’s CEO, Philippe Chassany, reckons that this approach “bridges the gap between web and mobile game developers and players allowing them to create, customise, embed and share an endless library of games”.

The concept is intriguing: basic casual game engines that can – because all done in Flash – be easily customized even by amateurs. Moreover: as the creator can adapt screen sizes, you can also choose to have it output in Flash Lite flavour – suitable for higher-end mobile phones! It is a rather sweet accompaniment to the 2.0 revolution.

However, will Flash Lite become J2ME’s nemesis and revolutionize mobile gaming? Probably not just yet but the potential would certainly appear to be there: with over 200m enabled devices it is no match to the other technologies around but it is reaching a size where development for it might make a lot of sense: it is faster and cheaper than J2ME or BREW (last but not least because the porting nightmare falls away due to the vector-graphics approach used by Flash). Given that the limitations of input via mobile handsets limit the complexity of game play anyhow, the inherent limitations of Flash might not actually be too much of an impediment. Interesting…

Nokia opens doors (if you read Finnish, that is)

Nokia launched its new Ovi platform to great fanfare. Ovi is apparently Finnish for “doors“, which gives a hint on what they intend to do: lots of door-opening to “delivering experiences and services”, which now is their business according to CEO Kallasvuo.

There is not too much on tangible details so far. Ovi is supposed to be the door (geddit?) to a bundle of services, namely their new music service, their revived N-Gage gaming brand (now a service and not a device anymore; good New York Times article here) and Nokia Maps. Then, it is said, it shall also “the entry point for other Web and mobile services”. Which ones? Dunno…

Nokia is of course perfectly positioned to try and unify a content experience on the fragmented mobile space: its massive market share in most markets around the world allow it to push its platform onto a lot of existing devices. As an attempt of unifying the scattered environment, this is probably as good as it will get in the shorter term, so fingers crossed!

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