Would you believe it? The marriage of what was seen only a short while ago as the quintessential businessman’s phone and the latter’s presumed opposite, the music-centric, young, urban web 2.0-type has is complete. I am talking of course of the Blackberry client of social network MySpace: only a week after being released, the two partners, Blackberry maker RIM and MySpace, reported a rather staggering 400,000 downloads of the application and, perhaps even more staggering, 15 million messages sent and received through it, accounting for 2 million status and mood updates (that’s an average of 5 for every user).
The stats in themselves are impressive. However, what it does show is that a) Blackberries aren’t only for the cold-nosed investment bankers anymore (or maybe those investment bankers now have the time to go off on a social networking frolic of their own) and b) social networks are not only for the wild at heart anymore (or maybe they never were but we only never realized behind those nicknames).
It might only be a footnote in the mobile applications space but it is a noteworthy symbol for those two things: both smartphones and social networks are very much mainstream. The always connected worlds of both smart(er) phones and social networks always were somewhat akin to each other: both grow in value when availability is pretty much always there. So this shows once more the power of the concept of contextual and relevant connection and connectedness. Hats off!
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