Tag: mobile advertising Page 3 of 6

Carnival of the Mobilists # 225

On 02/06/2010

This weeks Carnival of the Mobilists is hosted over at mobiEnthusiast (with a strikingly familiar WordPress theme), and it comes with a lot of goodies, amongst which a stat-packed post on mobile money (and one on why banks need to fully understand it), Ajit Jaokar’s take on net neutrality, the iPad as a spoke in the mobile wheel, a look iAd vs Google/AdMob as well as two podcasts from carnivalist extraordinaire Peggy Salz: A Thomson Reuters SVP suggesting mobile is about companion products and Handmark’s Paul Reddick on why a good brand and a great app may not be quite enough.

Last but not least, my post on the state of mobile games on Android has been included.

So go over there and have a good read. It’s here.

Presentation: Apps Summit 2010

By Volker

On 05/05/2010

In 1, Events, Slides

This is the presentation to the talk I held at the 1. Mobile e-commerce conference / Apps Summit 2010 today in Wiesbaden, Germany:


1. Mobile E-Commerce Conference - The Apps Summit 2010
View more presentations from Volker Hirsch.

Mobile Zeitgeist Special on Mobile Marketing

By Volker

On 02/05/2010

In 1

The most excellent German-language blog on all things mobile, Mobile Zeitgeist, has recently published one of its MZ Specials on mobile marketing and advertising. Besides yours truly contributing (pp. 11 et seq.) it is a thoroughly good read.

Go here to download your copy!

Carnival of the Mobilists # 217

By Volker

On 29/03/2010

In 1, Carnival of the Mobilists

This week’s Carnival of the Mobilists is live and, amongst other great posts, includes my take on the tremendous value to be unlocked by mobile “2.0” over the coming years.

Now, since I hope you have read that one previously, here are (some) of the posts you shouldn’t miss either:

Looking at the value of location-based mobile advertising;
Affiliate programmes as an (additional) business model for app developers;
App or not – again… 😉 this time though the question is raised by none other than the Chief Communication Officer of DDB Worldwide;
Some posts looking at services of network operators (might that have let the chasing-Apple-craze impact other service offerings?);
Judy Breck, keeper of the tents emeritus, looks at how mobile leverages learning…

It can all be found over at Indigo 102, namely here. And now go there, and enjoy yourself!

Carnival of the Mobilists # 207

By Volker

On 18/01/2010

In 1, Carnival of the Mobilists

A fresh new year with the conference and rumour seasons already in full swing, 2010 promises to becoming an exciting one for all things mobile. So let’s be kicking off another Carnival of the Mobilists (it is carnival season, too, after all). What do we have this week?

Russell Buckley looks at the benefits but also disadvantages of a retail experience online, on mobile and on the high street. He looks at this from the perspective of search vs discovery and, alas, the mobile being, well, mobile, he predicts some impact. Suffice to say, it involves the renaissance of the (much beloved by me) local bookstore! Russell’s post is here.

Mark Jaffe has an almost lyrical contribution musing about “monetizing passion” (and he is quick to point out that, despite the closeness to that other show in Las Vegas last week, he is not talking about adult entertainment). It is an intriguing angle on a well-covered topic: he basically posits that the ability to digitally provide the immediacy of satisfying passion presents one of the greatest marketing opportunities around. I concur! His post is here.

WIP Jam contributes a very insightful guest post by Informa Principal Analyst Malik Saadi who suggests that the fragmented smartphonosphere (great word!) and resultant increasing costs of native development will provide a lever for the mobile web, and he reasons it well! He reckons that the low latency of next-generation networks (LTE et al) will make the web the new ubiquitous platform for app development. If the battery life of the devices holds up, I might add… Malik’s post is here.

The good folks at mobiThinking have a great overview of available mobile metrics reports from the various ad networks, and all of them in one place. A fantastic resource! Their write-up is here.

And, finally, Aviv Revach looks forward to the Mobile World Congress and the second most important thing (after actually finding a place to sit down for your meetings) and is assembling a compilation of networking events (and, well, yes, parties) in Barcelona. Make sure to check in on his post (which he will update) here.

Which concludes this week’s Carnival. Now get back to your work and if you are attending the Mobile Games Forum or the conference that starts the mobile build-up to this summer’s FIFA World Cup, namely M-Football (both in London), make sure to connect; I’ll be at both.

Image credit: http://cbertel.files.wordpress.com/2009/02/carnival-masks-2.jpg

Google & AdMob: Is that It?

By Volker

On 14/11/2009

In 1, Deals

It was an eventful week but I shall pick Google’s acquisition of AdMob as my top (well, maybe only #2) item. A game changer, the final acknowledgement of the power of mobile, there is a lot one can find to describe the deal and for all the right reasons:

The acquisition of Admob by Google shows Google’s commitment to “mobile, mobile, mobile”, which in itself is encouraging for the sector that is – despite a number of larger players evolving and despite the still relatively recent paradigm shift initiated by the iPhone – still fledgling. That in isolation makes it great news for the mobile sector!

From Google’s and Admob’s respective business perspectives, it appears to make eminent sense, too (and I am not privy to their numbers): Admob will be able to bulk up and cement its leadership position in the segment. Its inventory and back-end ad management will be able to dip into Google’s vast resources, which is great for them. Google probably realized that Admob’s strength meant that they would be difficult to beat. And who you can’t beat, you shall join (or, in Google’s case, buy) them. For Google, it is a smart move as it gives them critical mass in an ad format where they have not nearly been as dominant as for other formats and gives them access to a lot of eyeballs.

The eyeballs bit is, however, maybe the concerning piece of this: Google makes 97% of its revenues from its legacy business using AdSense, AdWords, etc. Nothing much has changed for a couple of years and it has miserably failed with a couple of acquisitions (anyone remembering “the 2 kings have gotten together” [1:00]?), YouTube is a great site but did Google maximize it (yet)? Probably not. Jaiku was more than just a worthy competitor to Twitter; they were history the moment Google bought them (well, it was eventually moved to Google’s App Engine but no one seems to have made much use of it).

As much as I admire Google, the company (where – get this -, when in new product development, you are allegedly judged by the number of failures you managed to produce! Very, very good and gutsy thinking!), it has to get its head around more “modern” approaches to marketing and engagement. Text and display ads alone won’t cut it in the long run… But, in any event, the combination with AdMob will give Google a little bit more of a runway to get this right and – smart companies both of them are – I am sure there is more than enough brain cells to get it right. All good!

Carnival of the Mobilists # 195

By Volker

On 13/10/2009

In 1, Carnival of the Mobilists

Chetan Sharma’s blog Always On Real-Time Access is this week’s host for the Carnival of the Mobilists. This week’s edition features posts looking at mobile and social networking, mobile application development, 5 reasons why mobile VoIP has (so far?) failed, another iteration looking into the shortfalls of mobile advertising to date, a presentation on concepts and technologies behind real-time demand data, and last but not least – for all of us who weren’t there – a CTIA round-up. Lots of goodies, so go read it here.