Category: Thoughts Page 3 of 6

Monetizing Twitter: of social networks, ads and roads

On 04/10/2013

Twitter goes public, right? And as of today we know the terms. Those are straight forward and no big surprise: large user base, high growth, huge losses but rising revenues. Alas, on the revenue side, there is probably consent (or at least strong voices) that they need to improve. So just coincidentally, Twitter also announced a few days ago that it struck a deal with CBS about video ads in tweets this autumn (erm, they called it fall, actually). This triggered a discussion on Facebook (yes, my friend Rob was at it again) where people argued if this was a Trojan horse by Twitter to get to those coveted second-screen ad dollars or if it was the natural extension of a movement towards “personal brands” or if it might ring in the death of Twitter as an empowering platform.

What struck me though was this: everyone seems to agree those ads are pesky things that are in your way. No one likes them (I really do not know a single person that has said even once “wow, just my kind of ad, how lovely”). An annoyance. Much worse than billboards or those banner ads we have by now all learned to ignore. Because you have to scroll past them. They can only be compared to the equally annoying video ads on YouTube you can “skip” after X seconds (and, yes, YouTube, we all want to skip them). Without wanting to diminish the significance of Madison Avenue then, I think we can – so far – deduce that the only reason why Twitter makes any money on this is that they can monetize the friction – it’s so annoying and in your way that it will catch some people out. I would love to see measures as to its effectiveness. I would posit that there are a gazillion ways to do it better.

Twitter & Wilshire Boulevard

This got me thinking: they should really be able to do it a lot better, right? I mean, 200m active users, 1bn tweets in every 48-hour period. There’s some money in there, surely. But let’s have a look of what Twitter is. Twitter connects people with each other. It creates a network. A social network. Right? Well, how about this: the road grid of LA connects people with each other. It creates a network. Would you ever call it a social network? Hell, no! And why not? Well, because it’s infrastructure, stupid! Now, ad dollars are being spent plentiful on the streets of LA but no one would ever dream of having them pay for the roads. And that might just be the flaw in all this!

Monetizing Infrastructure

Roads, you see, tend to be “monetized” (financed used to be the word) in one of two ways: tolls or taxes. There are some interesting toll concepts though: In London, the congestion charge (a cool £10 [=$15] charge per day) is being levied whenever you want to drive into the more congested parts of the centre. Makes money! In Germany, only lorries have to pay: commercial use of public infrastructure carries the levy. The Swiss and the Austrians simply run a subscription service. And then you have your distance-driven ones (hello, Italy, France, M6 Toll, etc. etc.). The other way is to treat infrastructure as a public cost to provide an essential service. And because that is a social cost (no, my American friends, no need to run away; this is actually a fairly universally accepted concept), namely one by society, it should be spread across society. And the customarily applied technique to do that is taxes.

Why do we think that roads on the Interwebs can function differently? Mind you, you could probably plaster billboards all over the place and make sure that each neighbouring property onto which those billboards are mounted pays a “viewing charge” (the value of the billboard on that wall has nothing to do with the wall but all to do with Wilshire Blvd. passing by). But – without having run the maths – I am fairly sure that that would not be able to finance the whole thing. The reason why many people think it does work is that it only costs a fraction to build a road grid on the web than it does in real life (all of Twitter’s employees would arguably still be wrestling with that one bypass down in Santa Monica). And that’s really cool! Because it helped many a great technology to come into its own and bring a ton of good to mankind.

Alas, it doesn’t tackle the systemic flaw in the thinking: it is friggin’ infrastructure and that is not really the best way to finance it: annoyance by design? Come on, we should really be doing better. Or can we?

The Value of Networks

Metcalfe’s Law (which I often [ab]use in my talks) states that the value of a telecommunications network is proportionate to the square of its users (he stipulated it to demonstrate the value of ethernet ports). But that doesn’t mean that monetary value of X is Y. Because values can be non-monetary and – sadly (if you’re in the business) – non-monetizable. He would have been more accurate had he replaced the word “value” with “usefulness”.

However, if we home into this then, we might be getting closer to the solution: what it tells us is that Twitter (and every other “social” network) should be aiming to harvest the value it truly brings, namely that of the connections it facilitates. Regular users would most probably scoff at that and move on. However, commercial ones maybe not so much. It would be – crudely comparing this – taking the German toll system to social networks: if you use my infrastructure to transport commercial goods across my said infrastructure, you should pay. Because, you see, you are using my asset to maximize the value of your asset. And because I contribute to this value maximization, I should get a cut. Logical, no?

The value of the commercial use of digital infrastructure is, of course, humongous! On its most basic level, we pay for access (that’s your monthly broadband fees). Twitter (and everyone else in the wider realm) provides a value-add on top of that most basic level, and that is (more or less) meaningful connections. You could liken it to road signs, if you want. And with a network the size of Twitter’s, you’d be lost without them. So there is undoubtedly a lot of value there. But would a regular driver really want to pay for the use of a roadsign? Well, maybe not (even though it would be prudent as it would get her more quickly from A to B). Would a commercial delivery pay for their use? Probably: time is money, dude! And would, say, an ice cream van pay extra if said roadsign could direct him to the road full of ice cream-craving kids who have just had their pocket money? You bet!

This is, of course, what clever algorithms do. Google is pretty nifty with this, I hear. At least when it comes to AdWords and such. The others? Not so much though. The number of completely random, off-target ads and promoted tweets (or, on Facebook, “suggested posts) I have been seeing is mind-boggling. What are they thinking? (no, don’t answer).

To get this right might solve some monetization headaches. It would also do a few more good things: it would leave us regular users in peace! But, even more importantly, it would actually monetize where value is.

Thoughts?

Next-Gen Mobile Computing

By Volker

On 21/09/2013

In Android, Apple, BlackBerry, OEM, Thoughts

So now I am no longer affiliated with a mobile platform provider, I can again afford to have a wider look at the world out there (publicly, that is), and how timely, huh? With Microsoft buying some of the remains of the once mighty Nokia and the iPhone 5S announcement, we have a bit to play with, I suppose.

Apple then? Are you underwhelmed? Hey, you can have it in blingy gold now, you know? Do you love the new design of iOS 7 (and, yes, we all know they “sought inspiration” from Windows, etc.)? Or do you turn away in disgust that the guys from Cupertino managed again to sprinkle pixie dust in their fanboys’ and girls’ eyes?

64 Bit and ARMv8

I tell you what, the (r)evolution sits elsewhere: I would posit that the switch to a 64 bit architecture plus iBeacon (see below) will have the biggest impact. Here’s why: the chip architecture (not only the 64 bit bit but also the ARMv8 stuff) offer some performance boosts today but, more importantly, set the stage for tomorrow: you can do a lot more with this (from RAM going over 4GB, to using Trustzone, ARM’s response to BlackBerry Balance – offering two virtual processors and hence “spaces” on one phone, so you can play Angry Birds on one side without your IT folks getting grey hair over compromising precious enterprise data on the other). But it also sets the stage for using your phone as the center point of your computing life: it is powerful enough to do all this (heck, it has more power than my wife’s MacBook from 5 years ago – other than RAM, for now, that is). In effect, you will be carrying the power of a proper desktop computer. More on why this matters later.

BLE and iBeacon (and NFC?)

Add iBeacon then. Another fancy Apple marketing term, right? Well, yes, because it is basically part of package that uses Bluetooth Low Energy (or “BLE”; it’s official branding is “Bluetooth Smart” now; see here for an overview), which was deployed first by – gasp – Nokia in 2006 (!) and is also present in the BlackBerry Z10, Q10 or the stunning Z30 – all of which also sport NFC on top). The HTC One has it, too, and a few more. So what’s the big deal? Well, BLE was always a big deal: the low-energy bit means you can run peripherals that can interact with your phone that will run for years on a single small battery. The range is better, too. And all of a sudden, you are looking at something which I have been hallucinating about for the past ten years: your phone as the center of your computing needs: you walk out of the door (yes, you can lock that door with your phone, too) and you have everything with you: files, photos, music, the whole thing. You walk into your office, your phone will pick up the BLE signal from peripherals such as keyboards, monitors, a mouse (or touchpad), connects with them and you have your office computer running. You come home (yes, again unlocking your fancy door), and it will connect with the same set up (or your TV if you don’t want an additional screen scarring your interior design approach) and you have all your stuff on there, too. Your central processing unit was in your pocket all the time…

It will be interesting to see if this will kill NFC. Google has supported NFC and only recently announced BLE support for Android 4.3. Some manufacturers (BlackBerry, Samsung, HTC) support both. But BLE’s advantage is two-fold: low energy and proximity. You see, NFC only works in close range (hence the name, I guess: “near-field” communication). This can make it a bit awkward: you have to be close (any London travelers will know that: you have to get that bloody Oyster Card out of the depth of your bag/pocket/wallet to make it work; imagine you could just walk through continuing to hold your Latte and free Metro paper, taking it all in your stride). In other words: BLE is a lot more Appelesque than NFC. It doesn’t only provide the functionality (connecting device A with peripheral B) but it also does it in the most unobtrusive and somewhat stylish way.

1 + 1 = 3+

So let’s put the two together then: you have a desktop computer in your pocket and have an invisible cable connecting you to the things you need to actually also use it as a desktop computer (or laptop). What more would you need, right? Yes, exactly, nothing.

Now, mind you, Apple wasn’t first with this (whatever their marketing folks pre- or post-Steve may want you to believe). There has been the Motorola Atrix, which was the dernier crie at CES a couple of years ago: a phone with a laptop dock and off you were with a full computer. Well, you had a keyboard, laptop screen and access to a browser. Alas, it didn’t have the power of a normal PC, so wouldn’t do the full trick (read the reviews on Amazon’s product page to get an idea). For an up-to-date version, have a look at the Motorola Atrix 4G.

The thing is this: as most reviewers will tell you, Motorola did not give you the comfort of a computer, only a more comfortable and more feature-rich way to run stuff.

Apple wouldn’t do that (not even in the post-Jobs era, I would think). And this is why the 64 bit architecture matters: because that *could* deliver just that (even if it might not do so yet, which is though not down to the hardware but the lack of application software). Fast forward not very much and that might be done. And then you would have what the Atrix wanted to be (and, believe me, I was very impressed when I saw it in Las Vegas on that cold January day in 2011).

There’s More…

Let us now have a very brief glimpse at the one feature Apple gave a lot more attention to during its 5S keynote, namely that fingerprint reader. In itself, it is more of a geeky delight: don’t we all love it (well, unless you hate Apple)? But do we have anything functional to do for it other than all of us now duly locking our phones (though iOS7 now forces you to do that anyway) as we should? Well, not that much.

Alas, bring back the memories of that computer in your pocket connecting to those peripherals and then add authentication by finger-tip. Now that’s looking better, doesn’t it? All of a sudden, that makes sense, huh? You can log into your company’s enterprise e-mail – by fingerprint, you can make those PayPal payments – by fingerprint, you can log into your Facebook account – by fingerprint (no more posting nasty or just not so very funny status updates in other people’s Facebook accounts), etc. It closes the circle of mobile-centric computing.

Fear Not: Not Only Apple

Of course this is not Apple country. As I pointed out above, many manufacturers had these things before. Apple however – and that deserves a hat tip even from the trenches of the haters – has (yet again) shown its capability of packaging things in a way that make them comprehensible to people who do not fancy setting up for hours on end, who want stuff to just work. Unlike the Atrix it is not only “almost” working, it does work. Unlike Oyster, you don’t have to touch, you just need to be there. If only my old folks at BlackBerry had that marketing department…

But we will see similar solutions from many folks. They’re not daft, you see (phew!). From Apple’s perspective, it might have managed to escape the Innovator’s Dilemma once more. This, alas, is no guarantee for the future… For now though, I reckon we might be seeing glimpes of the next generation of mobile computing and, boy, am I excited! 🙂

Yahoo! Or Not?

By Volker

On 22/08/2013

In Thoughts

This is a wee bit odd. Because, you see, I have not been on any Yahoo site (admittedly other than Tumblr – but, hey, they only just bought them, OK?) for, like, ever… However, this week, two (not one, no, two) bits of news got me to look at them again. Now, the first one was – of course – the (apparently) insane photo shoot (is that how you call it) which Marissa Mayer had in Vogue (apparently, no one has read the gazillion-word interview; nor did I because I couldn’t find it on the Vogue website because they seem to have a bit of a weird paywall thing going on but never mind…). The gist is this: is it OK (or not) to pose in swanky, sexed-up (does this screw up my SEO now) poses if you are a tech CEO only because you are a woman? Well, my short answer would be “no”. Just imagine Larry Ellison doing that, right? Can you picture it? No, nor can I. Case closed.

So, swiftly on to the second bit of news then (brought to me – and you – by my very special friend, Robert Tercek). And that – kinda – took be aback a little. Because, you see, Yahoo was #1 on the web again – yes, ahead of Google and Facebook and all of the other cool kids! This hasn’t happen so much lately, you know. To be precise: not since 2008. So dear Mrs Mayer (or Ms? I don’t know; she’s married but kept her name – what’s right?) seems to be doing something right, right? Suffice to say that a) I wanted you to know and b) I will be monitoring this a lot more closely. Heck, I might even surf to a Yahoo site soon again (and even something other than Tumblr). And if you don’t believe me: here it is. Who would have thunk, huh?

PS: I randomly chose one of their “30 Days of Change” logos. I think it’s Day 10…

Privacy Policy in Apps [ with Infographic]

By Volker

On 21/08/2013

In Apps, Games, Thoughts

Developers want to do pretty and cool apps. Tedious privacy policies are often considered “suit-imposed” and not nice. Well, heck, they’re just text, aren’t they? However, not only do 70% of consumers actually want to know what you are doing with their data (this is according to MEF Global Privacy Report 2013). But there also legal obligations, you know. And, since July, there is a revised version of COPPA out (short for the Children Online Privacy Protection Act), which places even more onerous requirements on anyone publishing content aimed at minors.

It is however not only important that you do it at all but also how you do it. Transparency of terms is essential in a world of data (and, yes, I think since a certain Mr Snowden we are all a lot more aware just how significant that can be). If you only link out to a web page with 8,000+ words, you are not doing anyone favours: it doesn’t actually look very good (haven’t we all laughed on the 48 pages Apple wants us to read every time before we accept something? no one in their right mind will believe that even one consumer will do this; shady, isn’t it?). So best practice looks different and I would urgent everyone to follow best practice also for these “little” things.

MEF (full disclosure: I am director of their EMEA Board) has published a neat little infographic highlighting a few dos and don’ts. Have a look and go here for the full thing (and a version into which you can actually zoom into, too).

Mobile Gaming Whitepaper (and Event)

By Volker

On 15/08/2013

In Apps, Events, Games, Social, Thoughts

So I had recently the honour (and joy) to participate in a whitepaper on mobile gaming that the good folks of Video Games Intelligence commissioned as a backdrop for their Mobile Gaming Europe conference.

It is freely available here (though you need to register your details) and it is – needless to say – eminently worthwhile your attention… 😉

The conference itself will be on 20/21 November in London and is looking promising (even if you want to ignore my very own wisdoms). They assembled a speaker line-up that is the top of the crop in mobile games these days, including the head honchos from:

Super Cell (yup, the folks with the money)
King (the folks with the other bit of money)
Eidos (Ian Livingstone himself!)
Boss Alien (who did CSR Racing, one of the trailblazers in the F2P world)
Digital Legends
Fishlabs (the ones with the most awesome Galaxy on Fire)
DeNA
Facebook (the ones with the many users)
Digital Chocolate (the ones with the many years in the industry)
Bossa Studios (the ones with a BAFTA)
etc. etc. etc.

You get the gist: come along, join us, have fun and, perhaps, learn a little…

Leap Motion: First Impressions

By Volker

On 13/08/2013

In Apps, OEM, Thoughts

I signed up for the pre-order of the Leap Motion controller ages ago. And, of course, it must arrive whilst I was on vacation… But, hey, it’s here now and since I was asked by a couple of friends to provide them with my thoughts, this is my first ever product review. A few words of caution though: I am not providing a fully-fledged review, just a few bits and bobs and my thoughts on the overall thing. For more traditional things, see e.g. here or here (consumer-focussed simple overview) or here (more in-depth technical).

Installation Environment

I installed it on my MacBook Pro (13” Retina, 3 GHz i7, 8GB RAM, 512GB SSD) running on the latest OS (at the time of writing, that’s 10.8.4). It comes with two cables, a long and a short one, which is a neat idea. Alas, I would actually have wanted a cordless one but the, I guess, it might be a wee bit early for some BlueTooth 4.0 magic, so I’ll let this pass. It does not come with a manual and whilst that is oh-so-valley-style, a “cheat sheet” for the various gestures might be a good idea: as it is such a completely novel interaction method, it would make peoples’ lives a lot easier if they could check back quickly in the old-fashioned style. I mean, you could do it hipster-infographic-style as a hat-tip to the Valley, could you not?

You plug in, are asked to go to a website and install the software. Simple.

The Start

The first thing you do is go through an “orientation” programme, which is sheer beauty and gives you the first, well, orientation on what to do (and what not). This is the first bit where it shows you what it sees (in rough but pretty terms):

Then it shows you what it really sees (in more accurate and mechanical terms):

The rest is play. Here’s my son practicing his signature:

Using Leap Motion…

Then I started off. There are quite a few pretty cool apps available already (the company announced 1m downloads today, a mere 4 weeks after starting to ship to consumers). The New York Times app is nice (if practical). There are some sweet ones exploring molecules, etc. There are, alas, also some that don’t really work (yet). The usual shenanigans every new platform goes through. Anyway, I then downloaded the “Touchless for Mac” app, which turns the Leap controller into a navigation tool for your computer. And it works: It took me the best part of 20 minutes to actually get going nicely. I could open web pages, scroll through my Facebook feed, open links, play (and pause) video, etc. without too much struggle or stress. Latency is basically absent.

Mind you, this is not Minority Report if you are in the early stages of use (there is a “basic” and an “advanced” setting; I haven’t ventured beyond “basic” yet). But what would you expect? It is new, you have never used gesture controls in space (unless you’re Tom Cruise of course), so you will have to learn. I have little times for nay-sayers that already point out that it’ll fail because it is not perfect. It is a very impressive start!

My son (18, slightly geeky [and designy] aspiring Physicist and skateboard apparel entrepreneur) was, unsurprisingly, a lot faster than I in picking this up. It took him the best part of 5 minutes to successfully navigate around the parts that caused me some trial and error (small buttons, e.g. the “close window” one). BTW: Even my wife thinks is cool, and she hasn’t even seen Minority Report!

Apps, Apps, Apps…

In the year of the Lord (if you are so inclined) 2013, we all know that any device is only ever as useful as the applications that exist for it. And this is where the whole Leap experience delights and, erm, shows potential for growth at the same time: there are some apps out there already (and bear in mind that it’s a mere 4-5 weeks they are in the market only) that show you what can be done with this. And I would say it shows great promise! There are, however, also some absolute dogs (I won’t name and shame as I have no inclination of rubbishing brave developers that took an early leap [sic!] of faith to get behind a new platform).

User Interface

The biggest challenge is the bridge between today’s computer interfaces (I have yet to play around with it on Windows 8; need to “borrow” my daughter’s computer for that) are either mouse- or touch-centric. This is to say that they do not take into account the intrinsic constraints of gesture-based UX systems. That is to say: there is a natural constraint in how the Leap Motion can work with today’s computer systems. That, however, is (arguably) not the Leap Motion’s fault. The promises are huge as it removes artificial middlemen between the content and the user’s natural input mechanism (of which gesture is one). However, the full power of it will only come to fruition if paired with an OS interface that is designed for it, and this might – at least in the short term – be the snag: Leap doesn’t have that.

They have done a lot of things right though (the developer uptake is testament to that for a start) and it would be thrilling to see it being married to an interface that is actually built for it. It is not that hard, I think: Leap Motion’s own store shows (in a webpage) how to adapt a few things that make it very usable indeed.

Big buttons, clear borders between items, etc. make it a whole lot easier to navigate fluently and quickly using the gesture input. This is running in a present-day browser, so can’t be rocket science. There are already some convincing implementations of the Leap’s controls into live services: Google Earth as well as Nokia’s Here Maps already allow you to use the Leap Motion controller as an input device and that works really well!

One downside is the “jump” if you scroll: it sometimes just drops when you move your finger forward (a “click”), essentially misinterpreting what you want to do. This then can open another app (because it got “hooked” in the app tray below) or do some other stuff you didn’t really want it to do. Because of the above-mentioned challenge with small “close window” buttons, this is not a welcome distraction.

Another challenging piece is to use the Leap Motion in concert with keyboard and touchpad: because your fingers move in and/or near the “vision” of the controller, it sometimes interferes by e.g. re-setting your pointer to somewhere else on the screen, which is somewhat annoying. For everyday use, this is even fatal: if you always have to activate/de-activate and/or connect/dis-connect, you will probably not be using it at all once the early excitement has worn off. But let this not deter you from the concept: this last challenge could very easily be abolished would OEM incorporate the controller into an actual computer: the moment you use the keyboard, the Leap controller would simply be “muted” (or something a whole lot smarter than that). None of the constraints are flaws of the technology but merely on how it interacts with today’s commercially available hardware. If you allow a crude comparison: a Lamborghini Aventador would not have been much fun on cart tracks in the 19th century: the device would simply not interact that well with its incumbent environment. Alas, we are not 150 years apart here: all components exist and could work hand in glove (I know, tacky pun) with each other with only very few tweaks.

And Onwards!

And this is where it gets exciting: imagine a controller like this for navigation tasks, voice, etc for things like text input and couple this with anything from Google Glass to Pico Projectors (fairly sure Wikipedia needs an update here) to proximity-aware screens in your environment (you walk into your home, it all comes alive on a 50” screen whereas it would happily play on your Google Glass-type screen whilst you are on your way from work in the metro/tube/bus/subway). You have the freedom to choose and use natural inputs (voice, gestures) depending on what makes most sense for the task at hand. Doable? Absolutely. Close? I suspect so!

Conclusion?

So what do I think? After the above, you’d appreciate this is only an interim conclusion. In principle: I love it! How often will I use it in the next six months or so? Not very much, I guess, as it still doesn’t have the critical bits I particularly need (I am one of the boring MS Office/Keynote/Chrome types). But what can it (and/or competitors, successors, subsequent evolutions of it) do? Enormous things!

Humanities and the (Global) Silicon Valley

By Volker

On 25/07/2013

In Thoughts

So… this is something I have been carrying around with me for a while. A long while. The thing is this: the Zuckerbergs, Pages, Jobs (may he rest in peace) and all those other rockstars from the valley generally missed (and, unfortunately, still do miss) one thing, and that is a decent ethical compass. Now, I won’t accuse any of them of being bad people, not at all. However, I do think that the infatuation with engineering talent does tend to blank out the “good” in as most people would see it. The Valley is, essentially, a left-brain affair. Now, don’t get me wrong, there is a lot of creativity, etc going on in the Valley (see the capitalized way of putting it?) but a lot of it is lacking essential ethical values. Why is that? Because engineers don’t think that way.

Engineering is Cool… but not enough…

Now, I think this is missing a huge trick (and, yes, as a humanities guy I would of course say that) because it leaves aside the sentiment of at least half of the population (I would posit that it is more than that as – although perhaps in a foggy, undefined way – most people do actually prefer ethically sound principles.

Now look at the major success stories of recent times. Let’s say Apple of Facebook. As to the latter, there has been a scathing (but rather excellent) article by Hamish McKenzie on PandoDaily today (which actually triggered me to write this thing tonight; thank you, jetlag…) looking at the missed tricks of Facebook Platform. This followed a piece by the most excellent Walter Isaacson in the Harvard Business Review of “The Real Leadership Lessons of Steve Jobs” (eminently readable and highly recommended!).

Both Jobs and (admittedly) to a lesser extent Zuckerberg are quite awesome entrepreneurs (and I use both their products daily) but there was always something that irked me… And I realized it was their lack of ethics. Because, you see, I believe they have none. That is also why my regard for the “don’t do evil” motto of Google reached an all time low recently (check here if you don’t believe I could have such a low; I did!). And the reason is not that they are bad people. The reason is they are (were…) engineers. And engineers don’t think in certain ways. But, I would say, that (absent) way of thinking is important… really important in fact!

Humanities to the Fore!

And so I would call for every company to make sure to have someone in their upper ranks who comes from the humanities (yes, Google, I am looking at you; you are particularly bad in hiring those…) because, you see, those folks add (or can add) this additional dimension that will really allow you not to do evil. If you only have shit-hot engineers (and I adore those as much as anyone), you won’t be able to add that balance that you really need.

The challenging thing is that the result may – in the interim – be OK as in you might be making loads of dollars, and, yes, I know that this is good enough in most engineers’ book. However, if you want to build something to last, you will need to make sure that you have a balance that makes the Karma be good (and remember I am Atheist, so this is about doing the right thing and all…). And you’ll need those touchy-feely folks for that! There is – often, not always – a distinct lack of this in modern-day hot-shot start-ups. And the only thing I will say is this: to preach to the altar of engineering is as bad as preaching to any other altar; it tends to blank out other bits of life, and that, in itself, is bad.

#justsayin…