So here’s something new: today, on 15 October 2009, is the global Blog Action Day. This year’s iteration is targeted to raise awareness to Climate Change. I would like to use the opportunity to alert everyone to the former UN Secretary General Kofi Annan’s appeal to fight climate change. As part of his “Time for Climate Justice” initiative, he teamed up with the good folks of Duran Duran (a mobile link after all: they were amongst the first artists with who I worked on activating mobile as a platform to enhance fan communication back in 2002!), Lily Allen, All American Rejects and countless others, etc to produce a new version of Midnight Oil’s “Beds are Burning” (it is a free and you can download from iTunes here) and produced a video to go with it. Download it, share it, watch it, act!
So, come on, overcome your fashionable cynicism, do something!