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Oh America, where art thou?

I am pretty angry, America (OK, American government; that is)! What on earth are you doing? (oh, and hello, NSA, thanks for checking in).

Let me open with Plato (Laws):

“Where the law is subject to some other authority and has none of its own, the collapse of the state, in my view, is not far off; but if law is the master of the government and the government is its slave, then the situation is full of promise and men enjoy all the blessings that the gods shower on a state.”

Those were the days, huh? Shame…

Daddy is Cheating…

You know, I have suspected for some time. But I didn’t want to believe. Lipstick on your collar? Hey, there’s a good explanation, right? Right? But now I saw you with that other girl. And, you know, she wasn’t even the gorgeous blonde where I might have grumbled but acknowledged that she’s pretty hot (sorry for the outdated simile, ladies). But what I am looking at is greed, suspicion, police state perversion. And that is not good!

So now the scene is set, let’s go. You see, I have been a loyal friend for decades. I have been working with your companies, furthered your wealth in the process, befriended your people. I am a fan of your forefathers (Jefferson and Lincoln count amongst my biggest heroes) and I defended your values (and, believe me, the latter wasn’t always easy, what with all that Bush, gun-slinging, death-penalty stuff that is often not easy to understand to Europeans). Other than being atheist, I think I’d fit (or would have fitted) right in with you (even though I’d order smaller burgers).

NSA Dragnets

And now this! So, you have been running huge dragnets, it seems (never mind the details, I will leave those to Michael Arrington); by the looks of it even the most rose-tinted version is pretty nasty).

And you also have the audacity to say that a secret court to which I cannot appeal is sufficient legal oversight. And the President (yes, I am looking at you, Mr Nobel Peace Price-winning Obama) doesn’t even dare to crawl out of his White House to defend this (being humbled wasn’t enough, it seems; you should have acted upon it!).

And then, quite besides the scale of this alone, you find it perfectly OK to just about capture everything from everyone who doesn’t happen to hold a US passport. Never mind if she has shown to be a friend of yours or not. Earthlings of a lower class we are then. You basically declare war on everyone else (because that is really what you do, right? It is OK to spy on people even to further the US cause; given your tight language these days, I take it this includes industrial espionage; I mean you were on it for a while, no?).

So, let me break this down: for me as a European (although, as far as I understand, I might as well be a war-mongering nutcase of Klingon origin), you do not think I should be afforded any rights – and not even think of the rule of law or access to courts or any such fancy stuff? Further, even as it concerns your own people, you still think secret courts to which no one can appeal and that do not publish their opinions, that have none of the “checks and balances” that made your system famous are sufficient? Are you kidding me? Have you all – after all – inhaled and, for that matter, way too much?

Friends don’t Matter

This is to the first point: So you, America, think that no one other than you matters. Friend or foe – no difference. I find this appalling. What do you think this will get you? More friends? More visitors that hatch nasty plans for your downfall? Probably the latter. You know, I do not wish you bad. But I am not sure if I will be as motivated to go out of my way the next time. Don’t you know we live on a globe (as in global – get it?) with many people and regimes that require a certain amount of goodwill, trust and – for goodness sake – decency? What do you think? That we will just swallow shallow press releases referring to dubious “we acted within the law” statements? Whose laws? Who is overseeing those? Who is testing you? Who is checking your power? Where, oh where is due process?

You see, the American constitution is a blueprint for law students all over the world because it introduced the principle that the various powers within a state need to be checked and balanced against each other. They must not bloody collude to provide some lop-sided monster! Wake up! How can it be that not vast majorities of your lawmakers are up in arms over this? How can it be that this gentle, inclusive dream of a President (yes, we all loved you very much, Mr Obama) hides behind, I don’t know what. How can it be that he not only simply carried on but – apparently (I trust the Guardian more than your press releases, Mr President) – extended this highly doubtful grip on the world’s information? How could you have drifted away so far from the path of the righteous and right? I am horrified!

I live near Manchester. That is in the UK. We have an Abraham-Lincoln-Square there. And in the middle of it is a statue of the great man with a facsimile of the letter he wrote to the workers over here. Because they suffered when America fought for its independence. And Lincoln was grateful. Mr Obama, you failed! You don’t write thank-you-letters. You’d rather read our letters and try to extract as much information as you possibly can to further whatever cause it is you are pursuing. Shame on you!

Secret Courts, Habeas Corpus & Due Process

Now then, let’s knuckle down a bit. One of the pre-eminent rights that define the pride of the US Constitution is the right to due process. Would I first have to travel to the US, get myself arrested to be able to cry habeas corpus? If this your understanding of it, make yourself acquainted with the “effet utile” or direct effect: a law (or indeed the constitution) should be interpreted such that it gives direct effect. It is – if you need a reminder – related to your very own Implied Powers doctrine. And you are now saying that this only applies to US citizens? Oh, hang on, you do. You signed the treaty but did not ratify as you

consider[…] many of the provisions of the Vienna Convention on the Law of Treaties to constitute customary international law on the law of treaties (source)

What the bloody f***? Get yourself some lawyers that think straight rather than trying to exploit every friggin’ loophole, will you? You consider it customary but don’t ratify? Huh? I’ll have some fun in that court…

What would you say if your citizens in the UK, Germany, Italy, France, Spain, etc. were being denied due process? You’d be howling. How dare we? And you? Do not give a flying [you get it].

So listen: a secret court is something for oppressive regimes, for states that have nasty stuff to hide, for the folks that you are so trigger-happy to pursue. They are NOT for enlightened democracies. Change it! Now!

The dichotomy between Sharing and Transparency is NONE

You know, I happily share stuff, I really do. I know Google scans my e-mails for keywords to serve me the “right” AdWords (it fails more often than not). That’s fine. You know why? Because they told me. It’s transparent. And that (Google and all you others, are you listening?) is the word! I am a little more suspicious about the moral compass of Mr Zuckerberg, but, hey, I’m in for the right. The thing though is this: the “contrat social” (that’s French, and, no, it’s not communist) in the digital world is one of reciprocity when it comes to being transparent. Tell me what you want to do so I can decide if I will take you up on your offer. Spying and dragnets are not included in this definition! Not by one bit (get it?)!

Your behaviour – and the obscene ignorance to the present day you show whilst displaying it – does also highlight the antiquity of ancient laws (you know that your own spying law dates from 1917, right?) when it comes to digital communications. So let’s get this straight: I use the services of Google, Facebook, Skype Apple, Amazon and Microsoft and, rarely (I’m a little old, you see), YouTube (I don’t use the others – and hadn’t even heard of PalTalk before the Guardian/Washington Post revelations). And that’s perfectly fine. I know they collect data. Because, you know, we all know they’ve got to live and there’s this great big network thing going on with ads and stuff; that’s OK. Now, am I in any way related to the US? Not really, right? I mean: I have visited but never lived there. I am working with Americans in various ways (this is not a bad thing, right?). But to treat me as a subject because my domain happens to be hosted stateside (which I guess it is), because I happen to use the above services is, frankly, ludicrous. It is like establishing an exclusive jurisdiction in China for owners of iPhones. Because, you know, that is where they actually are built. And you don’t even blink? Shame on you! Is this where your great big dream descended to? Good Lord, this is sad – and, of course, scary.

What do you want me (and all us 6.5 billion non-US-Americans) to do? Stop using the “nasty 9” plus DropBox, Evernote, Twitter, Instagram and everyone else because, you know, it can only be a matter of time before you haul them in, too? That’s great. Just great! I suspect you really believe you’ll get away with it, right? And the worst thing is that you probably will. But you haven’t understood a thing.

This is not what this was set up for. A good society – and the digital one is built on this very concept – is based on concepts of trust and reciprocity. Your cold-war antics don’t fit into this. They won’t help either. Don’t you realise that stuff gets worse, not better, the more you behave like a rogue state? You won’t be winning like this! And that would be sad. Because that was one cool dream you had!

You, America, are – can I say it? – getting paranoid about way too much stuff, America, and it spoils your good looks, you know. The country where milk and honey flows, the place where the grass is greener starts looking aged and not so bright anymore. Ruthless and reckless you appear more often these days. This is not good. Because, you know, I’d like to like you again. Your recent behaviour doesn’t do you any good whatsoever. And you, Mr President, have a whole lot of work to do to win me back!

Bad day!

PS: BlackBerry did not endorse this message. As for everything (but particularly on this post), this is my very own and personal anger…

PPS: To my American friends: you know I still love you! 🙂

Gamify Entertainment / MIP TV (Video)

Earlier this spring, I had the opportunity to discuss one of the current buzzwords, namely gamification, at the Connected Creativity event at MIP TV with the excellent Kevin Slavin (of area/code fame and, more recently, Starling), moderated by entertainment maven extraordinaire, Robert Tercek.

I had posted my slides earlier but now also found the wonderful organisers captured it on video, too. Enjoy!

 

Google & AdMob: Is that It?

It was an eventful week but I shall pick Google’s acquisition of AdMob as my top (well, maybe only #2) item. A game changer, the final acknowledgement of the power of mobile, there is a lot one can find to describe the deal and for all the right reasons:

The acquisition of Admob by Google shows Google’s commitment to “mobile, mobile, mobile”, which in itself is encouraging for the sector that is – despite a number of larger players evolving and despite the still relatively recent paradigm shift initiated by the iPhone – still fledgling. That in isolation makes it great news for the mobile sector!

From Google’s and Admob’s respective business perspectives, it appears to make eminent sense, too (and I am not privy to their numbers): Admob will be able to bulk up and cement its leadership position in the segment. Its inventory and back-end ad management will be able to dip into Google’s vast resources, which is great for them. Google probably realized that Admob’s strength meant that they would be difficult to beat. And who you can’t beat, you shall join (or, in Google’s case, buy) them. For Google, it is a smart move as it gives them critical mass in an ad format where they have not nearly been as dominant as for other formats and gives them access to a lot of eyeballs.

The eyeballs bit is, however, maybe the concerning piece of this: Google makes 97% of its revenues from its legacy business using AdSense, AdWords, etc. Nothing much has changed for a couple of years and it has miserably failed with a couple of acquisitions (anyone remembering “the 2 kings have gotten together” [1:00]?), YouTube is a great site but did Google maximize it (yet)? Probably not. Jaiku was more than just a worthy competitor to Twitter; they were history the moment Google bought them (well, it was eventually moved to Google’s App Engine but no one seems to have made much use of it).

As much as I admire Google, the company (where – get this -, when in new product development, you are allegedly judged by the number of failures you managed to produce! Very, very good and gutsy thinking!), it has to get its head around more “modern” approaches to marketing and engagement. Text and display ads alone won’t cut it in the long run… But, in any event, the combination with AdMob will give Google a little bit more of a runway to get this right and – smart companies both of them are – I am sure there is more than enough brain cells to get it right. All good!

Empowered Media, Mobile and why @mashable is Wrong

Mashable founder & CEO Peter Cashmore (who I hugely respect) declared in his recent CNN column the death of privacy and has also found the culprit, i.e he spotted

social media hold the smoking gun.

With all due respect, this could not be further from the truth (although, to be fair to him, he really only used it as an opener).

The term “social media” is self-referential and, hence, pretty meaningless.

The term “social”

refers to the interaction of organisms with other organisms and to their collective co-existence.

Media is the plural of medium, which means

something intermediate in nature or degree.

Therefore, media in the context of communication is – by definition – a tool (sic!), which connects one (human) being (also kown as the publisher) with another (also known as the user, recipient, reader, consumer, …). When “media happens”, one therefore looks at (at least) two (human) organisms interacting, which is – again by definition – social behaviour. QED.

Thou shalst not blame a tool.

To “blame” social media is akin to blaming a shotgun for dead people (and a regular reply to the latter argument would bear “interesting” implications on the former indeed, namely result in advocacy for censorship!).

When Peter Cashmore claims that social media was to blame for the loss of privacy, what he really means is that the (relatively) new tools interactive media provides users with and – maybe even more importantly – the cost of these tools (or rather the lack thereof) has led to an explosion of “publishing” activity by every man (and – PC calling – woman) and his/her dog. The published opinions of all these men and their dogs lead to the creation of something like a “meta-opinion” (which need not always be true of course: cf. the example of billions of flies eating excrements).

The core of it then is people (and lots of them) grouping their proverbial voices to create a storm. This has often been seen and some stories like the one of the Stolen Sidekick have made history. Was Sasha’s (the girl who stole the Sidekick) reputation killed by Evan’s (the guy who published the story) website? What did it then? The server? A script? Some lines of HTML code? Hardly. What it did was the overwhelming response of the public (all those men and their dogs) reacting to something Sasha (the person) had done (stole the Sidekick). And – just as a reminder – stealing something is bad!

The Tube to The Power of Mobile or: the Rise and Fall of Ian

A more recent example concerned a (now unemployed) fellow named Ian. He is a guy who appears to have a problem with anger management. Unfortunately, he worked in a customer-facing job, namely on the tube platforms in London. He lost it and had a “little” rant at a passenger (“I’ll sling you under a train”). Happens every day. BUT: it should NOT happen. Not every day, not any day!

This time, something was different, namely there was a guy standing next to him who filmed it on his mobile. He then posted this to YouTube, blogged it, twittered about it and, soon after, it was on the front pages of newspapers, online and on TV. Ian never saw it coming. Admittedly, he was particularly unfortunate that the guy filming happened to be Jonathan MacDonald, one of the more prolific and knowledgeable “social media” gurus. Suffice to say that Jonathan has a good handle on how to get word out.

Reactions to this (as well as to the Sidekick story before) were wild and (sometimes) violent, in all directions. One common outcry was the one of “trial by social media“. Hang on. What did Jonathan do? He used YouTube (which is open to everyone, including Ian), he used a blog (dito), he twittered (dito). Via Google (or any number of other tools), everyone can get the Twitter handles of newspaper editors, TV news anchors and everyone else in the “professional” media in minutes (Ian, too). A trial is one where one side (the prosecutor) prosecutes and the other side (the defendant) defends. The person that decides, however, is the judge (and/or the jury depending in which country you live).

Therefore, even if one would slap the nasty tag of “prosecutor” on Jonathan, he still was only a little piece of this. And he was NOT the judge! If there was a “trial” by any media, one could/might/wish to look at the “professional” media who picked it up although I understand that they actually have been speaking to Jonathan but also tried to get word from TfL (the tube operator) and Ian. No reply, it seems. Which is whose fault precisely?

He could have responded. TfL could actually have used this publicity to turn it around: Ian has apologised (now), TfL could have shown that they do not tolerate this AND that they are constructively tackling issues when they know of them. Jonathan even offered his collaboration in that. Alas, all London mayor Boris Johnson had to say was that he was “apalled by the video”. He did it on Twitter, mind you. How very 21st century. The tool maybe, the reaction not.

Don’t Be Evil

Google’s famous motto “Don’t Be Evil” was first smiled at as being “quaint”, then hailed as revolutionary and then queried in the face of the company “balancing” acts e.g. with a view to their self-censorship in China).

As a general motto, however, this is what is at the very heart of society. It is the motto we are all (hopefully) being brought up with. Don’t do wrong. It is, I would pose, a fairly broadly supported smallest common denominator of society.

Back in the olden days, a true gentleman would be good for his word. He would stand up in the face of evil and would defend the poor and defenceless. Honourable. And men had to be responsible for their own actions and inactions. At its core, it is all about this:

Self-responsibility is the ability to respond yourself.

Then it all went South (or so said my late grandma).

Empowered Media

Grandma would be delighted though: for we are now in a position again where the straight-forward “man and his word” (and indeed woman, too) can be re-ignited. And the driver (or, in Peter Cashmore’s words, smoking gun) is a variety of newly empowered media.

Empowered media describes the causes and effects of what we are witnessing much better than “social”: digital media become empowered by the tools (devices, software, etc.) that can be deployed to help communication – of fact and opinion – from people to people. Period.

Distinct to the ancient past of newspapers, the number of people able to “publish” has vastly increased because the costs of doing so has decreased to virtually zero. The same is true for the receiving end (which can instantly also turn into a publishing side itself). Very powerful. Also a little intimidating maybe. Well, at least if you have a problem with anger management or need otherwise a broad shoulder to hide behind.

That broad shoulder, the “excuse” by reference to some foggy higher-ups, gods in the clouds, “superiors”, etc is being removed by the ability to record and report fairly accurate accounts of actions and inactions of basically everyone. It empowers everyone (including Ian) to respond: we just re-gained the ability to respond ourselves.

Mobile is the Most Empowered

Mobile is the most powerful tool in the armoury of digital media: it is with you at all times. It is switched on at all times. It is connected at all times (well, the new generation is anyway). It can record audio and video. It can transmit audio, video and text. And it’s yours, and yours alone. And whilst it is so personal, it opens a gateway to potentially 6bn people. That’s a lot of power.

And it’s in your hand!

Mobile to Rescue Music Business?!

It seems to be music week this week: Apple running its somewhat anticlimactic “It’s only Rock’n’Roll” event today, lots of folks pondering Spotify Mobile and now this: the good folks at Forrester Research have released an interesting report entitled “Music Release Windows: The Product Innovation That The Music Business Can’t Do Without”. This is some statement.

The Old Model is Broken

Forrester was kind enough to let me have a glance at the report, so let me dive into its revelations and the underlying rationales, which starts off with looking at the broken model of the industry: in (latter part of) the 20th century, the music industry was mainly fueled by record sales (first vinyl, then CD). With the introduction of digital media and, in particular, ubiquitous broadband connectivity in many parts of the world, it shifted to digital downloads. Unfortunately, it mainly shifted for downloads that people did not pay for. iTunes has only taken a piece of the action. And iTunes’ ¢99 per song model has then contributed to people no longer buying whole albums but only the songs they like most, which somewhat squashes profitability.

Live events, etc used to be a support for record sales. They have recently become the biggest revenue generator for some recording artists (as well as for some labels, at least if they managed to conclude so-called 360-deals with artists) but they cannot alone make up for the shortfall. On top of all that, people like my 14-year-old son use a plethora of services (Spotify, Last.FM, YouTube and probably dozens more of which I do not know) to quench their thirst for music.

Change the Product, not the Business Model

The researchers suggest to re-think the product offering in order to engage the fan more holistically: leverage diverse assets through those maligned 360 deals: they might “feel” a bit tight around the hips but the opportunities are immense: labels and (capable) artist management can create a very rich offering of diverse content. This then ties in into step #2, which sees the industry moving away from (or rather beyond) the classic album model where an artists would release one album per year (or so) and sustain the buzz in promotion thereof (and in between) with concerts, interviews, singles and EPs. With digital distribution, there is no need for that (an album on CD might be maintained as one part of the mix however): one can produce a continual stream of creative products from the artist. This will help build sustainable and longer-term relationships with fans.

The final piece is – put simplistically – the introduction of release windows similar to what the film industry is doing for decades: releases are structured successively with higher product (read: better monetizable) tiers coming first. It is re-vamping a trusty old model though: you want it first and exclusive, you pay more.

The bottom line is – oh, the bliss of buzzwords – the 4 C’s, which are content, convenience, cost and community: The higher the cost, the greater the convenience and the better the choice of content. The authors basically plead a re-introduction of scarcity in order to re-build the perceived value. Convenience ranks above content in terms of the creation of value: and this is where mobile plays a role: it is always with the user, it is always on, it is readily accessible (at least the new generation of phones is). It is arguably why services like Spotify are believed to be a valid revenue stream for labels, at least on mobile…

Community is the Glue

Is community just thrown in for good measure? No, of course not. According to Forrester, “Community enhances social value.” It is the glue that will be the key differentiator from piracy (or so they hope): the thinking is that a sense of community will build some sort of moral cohesion (another C). Here though, Forrester tails off a little. It says:

“Social functionality should be deployed right across the hierarchy.”

Nothing wrong, you say? No, it is not. However, “deploying functionality” is way short of what is needed to build social value. What makes a community? Emphatic engagement with fans, not a set of tools that sits somewhere on the various sites and offerings being operated by some far-away call center. Whilst the principle is right, the suggested execution remains a little shallow. Forums & networks is all they have to offer. Hm. Everyone has them already, so will this work?

The principle does work, I believe, However, the execution is much, much more complex than the analysts reveal. Here, one can make or break this.

Release Windows

The analysts suggest that a release should be tiered by windows: start with a preview, then go into the mainstream for-pay channels (2-3 weeks delayed) and finally release to “free-to-air” (6 weeks delay). The premier window is suggested to being the one where incremental value can be unlocked: first releases, premium value-added content (and no DRM!), etc; users only get this if they pay. Elegant packaging and programming is crucial to convince people of the richness of this. Then they will not defect to P2P sites. CD releases remain in the mainstream window and then, finally after six long weeks, the Spotifys of this world will be able to get it through their ad-supported model, TDC Play, the Danish flat-rate all-you-can-eat model that generated more than 100m downloads in 15 months would be able to add it to their package, etc.

Mobile is in the premium tier (with very few others): Forrester believes that carriers’ and OEM’s efforts, investment and – last but certainly not least – billing relationships merit this. I would suggest that the eye-opener ringtone where one could charge huge premiums for monophonic (!) 20-second-loops would contribute to this conviction, too.

In the “modern world” with smartphones and flat rate data plans, a lot of it of course hinges on how such services tie in with a) the handset (app vs. mobile web), b) the provider(s), namely labels, artists, operators, handset manufacturers, other (mobile) distributors as well as iTunes, and c) the users, i.e. will they adopt it or will they defect to the (free) web side of things after all. The crackdown on piracy in many countries will have something of a disciplinary effect but the jury on this is probably still out.

Is that It?

There must be more in order to create compelling services and products. Otherwise, I cannot see people doing it in sufficient numbers. It could be seen online with Spotify where, anecdotally, only 17,000 in the UK have signed up to the premium service; I cannot believe that the premium music market should be limited to that. The analysts suggest the creation of

“truly 21st century products […] blend[ing] interactivity, multimedia, multi-platform, convenience and social to create something totally new.”

That sounds awesome but how do you create it? The starting point needs to be the relationship between artist and fan. I have long held that this bond is more than actual musical tastes; it is a lifestyle decision, which is why fans crave to belong to “their” artists’ circles. As early as 2002, a “Britney Spears Mobile Fanclub” was successfully running, and that did not even involve her label! What it did involve though was access (or at least the promise thereof) to Britney (who was, at that time, arguably one of the biggest recording artists in the world). The service combined text (real-time backstage reports from Britney herself!), live concerts, editorial, merchandise, and special promotions to create a rich and comprehensive experience around the artist. And this at a time when a ringtones were just on the rise and premium SMS not widely available! The principle works! It does take however (and that’s a big IF) active involvement of a complex ecosystem of artists, management, labels, merchandise firms, media, etc.

The new generation of artists is of course significantly more tech-savvy (see e.g. upcoming singer Remi Nichole‘s video blogs and tweets): one sees a much higher willingness to participate actively and – even more importantly – authenticly in engaging the fans (“audience” is probably an overcome term in this respect). This can work, and on mobile it can work as a revenue generator, too! But the core is the revised approach to the people (and this is not limited to the music industry): they are not sheep that want to be exploited; if you treat them that way, they bolt. Treat them honestly, fairly, transparently, and you have at least a fighting chance!

EA, the iPhone and Mobile 2.0 in general…

EA‘s Travis Boatman, VP Worldwide Studios, recently commented about the adverse effects Apple’s iPhone would have on the sales of mobile games. He moaned that, whilst the device was good, “it’s a replacement for someone who had a Razr before. They still want their content but there’s no distribution platform in place so there’s a negative impact on the industry.”

Now, is that short-termism or the understandable fear of someone who oversees classic game development studios of being replaced by something else, namely online games. Because this is in fact what the iPhone is promising: a replication of the web on mobile. One could say, it’s the entry of mobile 2.0. Online games on desktops became prevalent with the ascent of broadband and data flatrates. This is exactly the environment quite a few people predict for mobile, too. And whilst it was “World of Warcraft” et al that gave the EA’s of this world the shivers on PCs, it is now the iPhone – but not because it’s the iPhone but because it is the first device that, due to its intrinsically different approach (OS, touchscreen), focuses solely and only on the web as the fulfillment medium of content dreams.

Someone then also smartly noted that “[t]he problem of transferring games to new phones has actually plagued the mobile gaming industry since its inception. When users upgrade to a new phone, they most often can’t bring a game that they bought for their old phone along with them.” And the market data seems to confirm the challenges the industry faces: the percentage of mobile phone users who have ever bought a mobile game increased from 10 percent in 2005 to just 12 percent in 2007; that’s not much…

Moving from downloadable games (or other content items) to ones that can be played (or consumed) online reduces the complexity to users enormously. Due to bandwidth challenges, there are some constraints as to what can be played with a certain level of satisfaction online and what can’t: as a rule, everything turn-based, casual puzzles, etc would appear to be adaptable, heavier, more action-related games can’t. However, is this any different on the desktop or, for that matter, the console? Has anyone ever heard of online versions of Call of Duty or EA FIFA? No, because they would not translate in such a constrained environment. Now, Tetris (published on Apple’s iPod by, guess what, EA), Zuma, Luxor, Bejewelled, Poker, on the other hand, provide a rather splendid user experience even when played online and, lo and behold, they are predominantly found as online games on the desktop, too.

The same applies to other content sectors, too: prior to YouTube, the consumption of video via desktop was niche. One might watch a DVD on a long-ish train ride but who in their right mind would download shorter clips to watch them later (well, maybe with the exception of certain post-watershed offerings)? YouTube came and made it easy to consume AND operated in an environment dominated by an economical usage ecosphere, i.e. data flat rates and sufficient bandwidth, and off it went.

For EA (and any other mobile games publisher) this may mean that, in the mid term (i.e. once now pertinent issues such as data charges, bandwidth constraints, etc have been tackled), users will go online on their mobiles, too, to play such casual titles. However, fans of more intense genres will continue to download. The challenge is therefore not so much someone like Apple and any of their products but the current distribution and commercial environment (namely regarding billing) that would appear to slow down take-up. So, yet again, the finger points to the operators who, from their position understandably (why would they be reduced to a bit pipe if they don’t have to?), are in the way of turning mobile into a media consumption channel like any other. The front is however getting diluted: more and more operators throw their data plans into the open and offer more generous plans to users (led by 3 who even offer dedicated Skype mobile phones with the respective data plan to come with it).

And what will EA do? Well, continue to publish games which only make sense when played on dedicated devices. Oh, and they will probably release the Sims as an online version… Not so bad then…

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