Tag: Windows Mobile

Handmark gets its hands on Astraware

On 07/01/2008

One is a leading content provider for the niche smartphone market, the other a leading games developer for the niche smartphone market (Palm, Windows Mobile, Blackberry, etc), now they will become the leading content publisher for the niche but quickly growing smartphone market. Enter the reported acquisition of Astraware by Handmark.

Handmark publishes smartphone versions of e.g. Tetris and Scrabble and also runs the Pocket Express mobile news service. Astraware does the same for Bejewelled, Zuma and Chuzzle but also has a sizable portfolio of generic games and applications. They also have their coding hands in iPod games. As a lot of high-end smartphone stuff is retailed through shops where Handmark has a decent footprint, the two should improve margins on Astraware titles immediately. Presumably their distribution footprints for the remainder (e.g. is Astraware a Microsoft Gold Partner and embeds lots on Windows Mobile devices) also provide for some synergies.

Unfortunately nothing was reported on deal terms but, on the merits, this makes sense. Good luck, guys!

Does RIM move from Hardware to Software Model?

By Volker

On 15/05/2007

In OEM

BlackBerry maker Research in Motion (RIM) pushes into Windows Mobile reports Telephony Online. As it sets out to create a BlackBerry Virtual Machine, this would imply a move from a hardware-driven to a software-driven business model but RIM is playing this down: they say they will continue to build their Blackberry devices and merely react to market demand.

Analysts seem sceptical as loading the BlackBerry software onto a Windows-powered phone is apparently tougher than it sounds. They also claim that vendors may be reluctant to include it in their phone’s basic software stack, and carriers may be reluctant to support it.

And that seems logical: a few years ago there had not been any alternative, so everyone might have played along. However, now alternatives, most prominently from mighty MSFT itself (Microsoft ActiveSync), are here, and one wonders if it will be just as easy. Given Blackberry’s cult following and the wariness towards Microsoft’s dominance, one cannot help but wish for a powerful competitor. However, it might very well be that RIM fell for the old Apple mistake, i.e. trying to marry hardware and software for too long: once the real world has moved on and worked around proprietary systems (even if they are superior), there is no winning anymore.