Tag: superscape

Glu Mobile: You only live Twice (or Thrice)

After Greg Ballard’s announced and Jill Braff’s fairly sudden exits and the persisting rumours of financial frailty, many were waiting for Glu Mobile to fall.

However, at least in revenue terms, they seem to be doing OK: according to reports, Deloitte has put them at #129 in the fastest-growing US technology firms in their “Technology 500” list. The results, alas, are based

on fiscal reports between 2004-2008, during which time Glu grew by 1,000 per cent.

All good but let us remind ourselves what happened in those years: Glu acquired Macrospace (which was founded by Kristian Segerstrale, now of Playfish fame), iPhone, Superscape, MIG (did I forget anyone?). They went public, splashed out on licenses (much to the dismay of competitors who often felt priced out of the market) and only just managed to achieve positive cash-flow in Q2/2009 (i.e. not in the period covered by Deloitte and on decreasing revenues and with negative US-GAAP results).

What does it tell us then? That this strategy worked in terms of revenue growth? Yes, certainly. And I have often paid tribute to that. That it is a good company in terms of putting its working capital to good use? This is – although I truly and sincerely wish them really well – at best doubtful. What more? Ah, well, that Deloitte’s Technology 500 list is probably as trustworthy as the banks they audited… Ouch, did I just say that?

Super-Glu!?

It is the conference season, so I am falling a little behind but this is one that needs to be recorded here: The good folks from Glu announced that they would acquire AIM-listed 3D games specialist Superscape for $36 million (which however includes $11m in cash Superscape is still having in its savings account). On $7.2m revenue for the 6 months ending July 2007, this would equate to a revenue multiple of c. 1.7 (based on flat sales and a purchase price from which the cash at hand is deducted) which should be substantially higher than Glu’s c. 0.6 (awaiting the announcement of their 2007 results).

Glu has been hit brutally following their announcement of their Q3 results, falling from somewhere around $10.40 per share to $4.19 tonight based on worse than expected growth and earnings. They had recently announced expansion into China – a market with numbing growth numbers but also hard commercial parameters – through the up to $40m acquisition of MIG, which however failed to help their share price.

Now, Superscape adds market share in more familiar pastures, namely in the US where 98.4% of its revenue are generated, and this may well have been the main reason for the buy: it will cement Glu’s position in this key market. I am however not sure if there is more to this deal than that because the remaining parameters of Superscape do not look too good: the company focussed on the niche 3D sector, which did not fly as predicted (or should one say demanded) by the carriers. It is loss-making (and has been for a while if not forever). It grows less than Glu (as remarked by an analyst (report courtesy of MoCoNews).

Even if the deal rationale was synergies (reducing headcount as all they would really need from Superscape is their Moscow development facilities [which are a rather impressive operation as I could learn a few years back during a visit] and shut down their US and possibly UK offices), one would have to ask if this was the right deal. Superscape lost more than $2.8m on $7.2m revenue, so it is rather questionable if they could swing this into profitability quickly. I would posit that Glu would be rather capable of fighting for revenue and market share if it would not have to look at cost (their roster of titles is pretty impressive and they have been on an aggressive growth path), so would they not have been better advised to look for a profit-boosting acquisition as this seems to be their Achilles heel? Prove me wrong, Greg, please!

Powered by WordPress & Theme by Anders Norén