Tag: smartphones Page 5 of 6

Top 10 Mobile Phones – March 2009

The monthly numbers on best-selling phones from our accessory-maker friends over at Krusell are out. In March, it looked like this:

1. (1) Samsung SGH-i900/i910 Omnia
2. (7) Nokia 3109
3. (3) Nokia 6300
4. (2) HTC Touch HD
5. (8) Nokia E71
6. (4) Nokia E51
7. (10) Nokia 3120
8. (8) Nokia 5800
9. (5) Blackberry Storm
10. (-) Samsung M8800
() = Last month?s position.

Not too many changes as compared to last month. The trend to higher-end phones is maintained (or is it that owners of shiny touch-screen phones tend to spend a little more on that stylish holster?).
Be it as it may be (and my earlier comments on the holster-phone correlation probably stand true to an extent), the numbers are roughly in line with the previously noted growth of the smartphone sector, which continues to outperform the rest of the handset market.
Photo credit: http://www.crunchgear.com/wp-content/uploads/2008/12/cellphone-holster01.jpg

Off to Vegas: CTIA Wireless 2009

On Monday, I shall be boarding a plane to visit Las Vegas for the All-American wireless love fest that is CTIA Wireless.

I will have the great pleasure of discussing the next generation of mobile entertainment services under a 4G LTE environment with executives from Samsung, Walt Disney, Atlantic Records, Buzznet and others. Alcatel-Lucent, who recently won a tender providing the infrastructure to Verizon Wireless for roll-out in early 2010, are hosting the respective 4G Symposium.

And otherwise? These are exciting times across a wide range of industry segments: network infrastructure and ultra-high bandwidth, the coming of age of smartphones and their widespread take-up as well as the respective changes for the content industries which can now offer services people could only be dreaming of a few years ago. Stay tuned!
Get in touch if you want to meet up during the show. Best to drop me an e-mail at volker (dot) hirsch (at) gmail (dot) com.

Smartphone Market Shares & Growth

World market leader Nokia had a bruising 2008, at least in the smartphone field. According to a study, the Finns’ market share in this segment dropped by 10% to a – well – still fairly respectable 40.8% in Q4/2008 (as compared to 50.9% a for the quarter in the previous year). Painful!

The big winners were RIM (growth of 84.9% year-on-year), Apple (111.6%) and Samsung (138%) although the latter grew from a fairly low share (1.8%). HTC was up 20% but its carrier-branded handsets (T-Mobile G1, etc) were not listed under its own tab but under “others”, so there might actually have been more (probable when considering that the company’s profits rose sharply in Q4/2008 on G1 sales).
Apple, interestingly, is said to have suffered a fall of sales during Q4/2008 with growth in that quarter driven by the Blackberry Storm, T-Mobile G1 and strong Samsung sales. On the OS side, Windows Mobile made headway, mainly via the successful HTC Touch line and the Samsung Omnia.
Overall smartphone sales in Q4/2008 were 38m and 140m for the whole year. This seems to tie in roughly with the numbers I discussed earlier this month.
The changes are of interest to the content industry, too. Smartphones make for a disproportionate amount of content consumption, and smartphones also lead the way for the new app stores that are breaking through everywhere after Apple showed its competitors just how much consumers are craving content. RIM is out of the blocks, as is Android. Nokia announced its Ovi Store and runs similar programmes with N-Gage, NCD and Comes with Music already and Windows Mobile has just announced the shop it will launch itself. Remains to be seen where Palm will go with its Pre and WebOS: it only had 0.9% of the market (some faithful Treo users!) and hence lots of catching up to do. And what about the newly coined JavaFX?
Here are the charts (courtesy of Gartner via Cellular News) for 1) Q4 2008 by vendor, 2) all of 2008 by vendor, 3) Q4/2008: by operating system and 4) all of 2008 by OS:

Worldwide: Smartphone Sales to End Users by Vendor

(Thousands of Units)

Company 4Q08 Sales Market Share4Q08 (%) 4Q07 Sales Market Share4Q07 (%) 4Q07-4Q08 Growth (%)
Nokia 15,561.7 40.8% 18,703.3 50.9% -16.8%
RIM 7,442.6 19.5% 4,024.7 10.9% 84.9%
Apple 4,079.4 10.7% 1,928.3 5.2% 111.6%
HTC 1,631.7 4.3% 1,361.1 3.7% 19.9%
Samsung 1,598.2 4.2% 671.5 1.8% 138.0%
Others 7,829.7 20.5% 10,077.3 27.4% -22.3%
Total 38,143.3 100% 36,766.1 100% 3.7%

Worldwide: Smartphone Sales to End Users by Vendor, 2008

Company 2008 Sales Market Share 2008 2007 Sales Market Share 2007 Growth
2007-2008
Nokia 60,920.5 43.7% 60,465.0 49.4% 0.8%
RIM 23,149.0 16.6% 11,767.7 9.6% 96.7%
Apple 11,417.5 8.2% 3,302.6 2.7% 245.7%
HTC 5,895.4 4.2% 3,718.5 3.0% 58.5%
Sharp 5,234.2 3.8% 6,885.3 5.6% -24.0%
Others 32,671.4 23.5% 36,176.6 29.6% -9.7%
Total 139,287.9 100% 122,315.6 100% 13.9%

Worldwide: Smartphone Sales to End Users by Operating System, 4Q08

Company 4Q08 Sales Market Share 4Q08 4Q07 Sales Market Share 4Q07 Growth
4Q07-4Q08
Symbian 17,949.1 47.1% 22,902.5 62.3% -21.6%
RIM 7,442.6 19.5% 4,024.7 10.9% 84.9%
Windows Mobile 4,713.9 12.4% 4,374.4 11.9% 7.8%
Mac OS X 4,079.4 10.7% 1,928.3 5.2% 111.6%
Linux 3,194.9 8.4% 2,675.9 7.3% 19.4%
Palm OS 326.5 0.9% 449.1 1.2% -27.3%
Other OSs 436.9 1.1% 411.3 1.1% 6.2%
Total 38,143.3 100% 36,766.1 100% 3.7%

Note: The “Other OSs” category includes sales of Sharp Sidekick devices based on the Danger platform.

Worldwide: Smartphone Sales to End Users by Operating System, 2008

Company 2008 Sales Market Share 2008 2007 Sales Market Share 2007 Growth
2007-2008
Symbian 72,933.5 52.4% 77,684.0 63.5% -6.1%
RIM 23,149.0 16.6% 11,767.7 9.6% 96.7%
Windows Mobile 16,498.1 11.8% 14,698.0 12.0% 12.2%
Mac OS X 11,417.5 8.2% 3,302.6 2.7% 245.7%
Linux 11,262.9 8.1% 11,756.7 9.6% -4.2%
Palm OS 2,507.2 1.8% 1,762.7 1.4% 42.2%
Other OSs 1,519.7 1.1% 1,344.0 1.1% 13.1%
Total 139,287.9 100% 122,315.6 100% 13.9%

Note: The “Other OSs” category includes sales of Sharp Sidekick devices based on the Danger platform.

Top 10 Mobile Phones in February 2009

Here’s the list of the 10 best-selling phones (judged by accessory sales) as compiled by Krusell, our Swedish holster-maker friends. I will not comment further on the sense or nonsense of this information but reference what I said previously about it.

So without any further ado, here’s the list (in brackets the ranking from the previous month):
1. (1) Samsung SGH-i900/i910 Omnia
2. (2) HTC Touch HD
3. (5) Nokia 6300
4. (3) Nokia E51
5. (4) Blackberry Storm
6. (8) Nokia E71
7. (6) Nokia 3109
8. (-) Nokia 5800
9. (7) Sony Ericsson X1 Xperia
10. (-) Nokia 3120
The most noteworthy new entry is the Nokia 5800 (XpressMusic), and the holster-maker’s CEO reckons it would shake up the top 3 next month. After Nokia’s most recent US launch disaster (see even more poignantly here) for the device, this will sadly but almost certainly not be driven by US sales though…
And as for the remainder: I remain skeptical about the measure (holsters). Other surveys (based on sales, like Sound-Scan used to do for CDs) show VERY different results.

iPhone Dominates the Mobile Web (as yet)

The iPhone has a meagre 1.2% share of the overall phone market. However, it has true worker bees as users. No, honestly, these guys are sooo much busier than everybody else: they produce a whopping 2/3 of the world’s mobile web traffic, or so says a report. Yes, that’s right. Number 2? Shared between open-source-newbie Symbian and – remarkably – Android with 6.15% each, which is, erm, less than 10% of what the iPhone accounts for (and in spite there being a gazillion more Symbian-powered phones out there than iPhones). Next one in the queue then is Blackberry with 2.24%.

Interestingly, the researchers find that the runners-up are quickly gaining market share, which begs the question (again) if the iPhone was only a big marketing coup: did people only need the Jobs magic in order to be shown what they could actually do with their phones (and, yes, did operators need Mr Jobs vision to realize that fair use might exceed, like, 137 kb per month)?

The answer? No! 4,000 downloads per minute are more than a marketing fluke! That web traffic is not a mirage! What the iPhone did do is trigger a stampede towards better usability, better discovery, a better environment, more ease. It is no surprise that the Google-dominated Android phone is catching up so fast (in spite being the youngest platform): Google itself has a knack for simplicity and ease of use. And from the platforms that have been around for a little longer, Blackberry (traditionally equipped with flat-rate data plans and affluent users to go with it) and Symbian (highest install-base on smartphones) are best suited from the pack to catch up quickest. The only question is the one for Windows Mobile (ooh, and Mr & Mrs Gates children are not allowed iPhones…).
The most encouraging bit of that report is therefore not another staggering stat on the iPhone but that the others are catching up. A race to the top then (even if some say that, content-wise, it currently is a race to the bottom; I’m sure that that will sort itself out fairly quickly but of this another time…).

"Recession? Where?" Asks the Smartphone…

I previously looked at recession-busting sectors and products, and here’s more proof that not all is bad: two reports point out that smartphones continue to outperform the market rather significantly, recording growth figures of 25.9% year-on-year in Europe; the growth for all of 2007 vs 2008 was even more impressive: they grew by 36.1%. In the US, smartphones increased their share of the overall mobile phone market from 12% in Q4/2007 to 25% a year later. Good numbers!

Half of the (US) smartphones now come with touchscreens, with 70% “instead” (?) having a QWERTY keyboard (my best guess is that this includes phones with a slide-out keyboard, such as the T-Mobile G1 or the Sony Ericsson Xperia).

So how come? The iPhone but also other devices like Blackberries, Nokia’s higher-end phones (e.g. the N95) have powerfully demonstrated that the use of a mobile for things other than using voice and SMS (and take the occasional snap with a so-so camera) is not the end of all things. The overall feature sets of smartphones but – possibly more importantly still – the overall user experience is generally significantly better on a fairly comprehensive scale, and this – in particular in times of recession – would suggest a much higher value for money (“if I pay £50, then I get 4x in value of what I would otherwise have.”): they now all contain decent cameras, enough storage to work as a decent MP3 player (or in Apple’s case even as an iPod…), they do e-mail, connect more effortlessly to the Internet, play more fulfilling games and generally provide a much richer content experience (did I just hear “widgets”?).
For the content industry, this is good news: more powerful devices are generally easier to address and provide a better route to transport brands and production values across to the small screen. The iPhone has shown (see e.g. here and here) that users DO use their phones for all sorts of things if one makes it easy for them. Therefore, the smarter the phone, the higher the consumption. Good, good!

RIM's 50m & Symbian's riposte

Blackberry maker RIM announced it had raced through the “epic” 50m device barrier. An honourable feat indeed! Symbian fired of a riposte (or was it Symbian-fan-boy-bloggers that did? I don’t know) that it had sold just under 80m devices in 2007 alone (with a total install base of 250m), and the Blackberry story therefore was to be considered as “how very quaint”.

Now: isn’t this comparing apples and pairs? Every Blackberry is (and has been for, like, ever) the benchmark device for e-mail on the go. I still remember sitting in Moscow pulling down my e-mail on a Nokia 9300, and, in the time it took me to download the header of the e-mails when my dear US colleague had browsed through his e-mail and replied to 5. So: Symbian is not to be equated with Blackberry; it’s an entirely different thing: Symbian was all about creating a more powerful OS that could do a lot of things, and it does them fairly well. But we shouldn’t forget that most of them a N-Series devices without a QWERTY keyboard that do different things than a Blackberry does. It is probably possible (now, not 3 years ago) to create a similar experience on a Symbian-powered phone than it is on a Blackberry but I have still to find an e-mail client on a phone as pain-free, reliable and quick as the Blackberry’s.
I do believe that it is less about the theoretical power of an operating system but about the end-to-end experience (iPhone anyone? I commented on this a long time ago). And – across the board – a Blackberry beats most of its rivals hands down on that; still. So this comparison limps heavily. It is probably also to blame on this odd way to define “what is a smartphone“? The mere fact that it has a “an identifiable operating system” surely is not that smart (although Admob classifies it as such). 
I applaud RIM to their feat of selling 50m devices (or “i-banker phone” as they were called in their early years) and remain a fan.
On a sideline, RIM also mentioned that there have been 7m downloads of the Facebook client for the Blackberry so far. This would mean that a fairly respectable 15% of all Blackberries that have EVER been sold have the client, and this means that this is probably a rather high number of the ones currently in use. Who would have thought that? I-banker phone goes social networking. Ts ts ts…

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