1. (1) Samsung SGH-i900/i910 Omnia2. (7) Nokia 31093. (3) Nokia 63004. (2) HTC Touch HD5. (8) Nokia E716. (4) Nokia E517. (10) Nokia 31208. (8) Nokia 58009. (5) Blackberry Storm10. (-) Samsung M8800() = Last month?s position.

1. (1) Samsung SGH-i900/i910 Omnia2. (7) Nokia 31093. (3) Nokia 63004. (2) HTC Touch HD5. (8) Nokia E716. (4) Nokia E517. (10) Nokia 31208. (8) Nokia 58009. (5) Blackberry Storm10. (-) Samsung M8800() = Last month?s position.

On Monday, I shall be boarding a plane to visit Las Vegas for the All-American wireless love fest that is CTIA Wireless.
World market leader Nokia had a bruising 2008, at least in the smartphone field. According to a study, the Finns’ market share in this segment dropped by 10% to a – well – still fairly respectable 40.8% in Q4/2008 (as compared to 50.9% a for the quarter in the previous year). Painful!
(Thousands of Units)
| Company | 4Q08 Sales | Market Share4Q08 (%) | 4Q07 Sales | Market Share4Q07 (%) | 4Q07-4Q08 Growth (%) |
|---|---|---|---|---|---|
| Nokia | 15,561.7 | 40.8% | 18,703.3 | 50.9% | -16.8% |
| RIM | 7,442.6 | 19.5% | 4,024.7 | 10.9% | 84.9% |
| Apple | 4,079.4 | 10.7% | 1,928.3 | 5.2% | 111.6% |
| HTC | 1,631.7 | 4.3% | 1,361.1 | 3.7% | 19.9% |
| Samsung | 1,598.2 | 4.2% | 671.5 | 1.8% | 138.0% |
| Others | 7,829.7 | 20.5% | 10,077.3 | 27.4% | -22.3% |
| Total | 38,143.3 | 100% | 36,766.1 | 100% | 3.7% |
| Company | 2008 Sales | Market Share 2008 | 2007 Sales | Market Share 2007 | Growth 2007-2008 |
|---|---|---|---|---|---|
| Nokia | 60,920.5 | 43.7% | 60,465.0 | 49.4% | 0.8% |
| RIM | 23,149.0 | 16.6% | 11,767.7 | 9.6% | 96.7% |
| Apple | 11,417.5 | 8.2% | 3,302.6 | 2.7% | 245.7% |
| HTC | 5,895.4 | 4.2% | 3,718.5 | 3.0% | 58.5% |
| Sharp | 5,234.2 | 3.8% | 6,885.3 | 5.6% | -24.0% |
| Others | 32,671.4 | 23.5% | 36,176.6 | 29.6% | -9.7% |
| Total | 139,287.9 | 100% | 122,315.6 | 100% | 13.9% |
| Company | 4Q08 Sales | Market Share 4Q08 | 4Q07 Sales | Market Share 4Q07 | Growth 4Q07-4Q08 |
|---|---|---|---|---|---|
| Symbian | 17,949.1 | 47.1% | 22,902.5 | 62.3% | -21.6% |
| RIM | 7,442.6 | 19.5% | 4,024.7 | 10.9% | 84.9% |
| Windows Mobile | 4,713.9 | 12.4% | 4,374.4 | 11.9% | 7.8% |
| Mac OS X | 4,079.4 | 10.7% | 1,928.3 | 5.2% | 111.6% |
| Linux | 3,194.9 | 8.4% | 2,675.9 | 7.3% | 19.4% |
| Palm OS | 326.5 | 0.9% | 449.1 | 1.2% | -27.3% |
| Other OSs | 436.9 | 1.1% | 411.3 | 1.1% | 6.2% |
| Total | 38,143.3 | 100% | 36,766.1 | 100% | 3.7% |
Note: The “Other OSs” category includes sales of Sharp Sidekick devices based on the Danger platform.
| Company | 2008 Sales | Market Share 2008 | 2007 Sales | Market Share 2007 | Growth 2007-2008 |
|---|---|---|---|---|---|
| Symbian | 72,933.5 | 52.4% | 77,684.0 | 63.5% | -6.1% |
| RIM | 23,149.0 | 16.6% | 11,767.7 | 9.6% | 96.7% |
| Windows Mobile | 16,498.1 | 11.8% | 14,698.0 | 12.0% | 12.2% |
| Mac OS X | 11,417.5 | 8.2% | 3,302.6 | 2.7% | 245.7% |
| Linux | 11,262.9 | 8.1% | 11,756.7 | 9.6% | -4.2% |
| Palm OS | 2,507.2 | 1.8% | 1,762.7 | 1.4% | 42.2% |
| Other OSs | 1,519.7 | 1.1% | 1,344.0 | 1.1% | 13.1% |
| Total | 139,287.9 | 100% | 122,315.6 | 100% | 13.9% |
Note: The “Other OSs” category includes sales of Sharp Sidekick devices based on the Danger platform.
Here’s the list of the 10 best-selling phones (judged by accessory sales) as compiled by Krusell, our Swedish holster-maker friends. I will not comment further on the sense or nonsense of this information but reference what I said previously about it.
The iPhone has a meagre 1.2% share of the overall phone market. However, it has true worker bees as users. No, honestly, these guys are sooo much busier than everybody else: they produce a whopping 2/3 of the world’s mobile web traffic, or so says a report. Yes, that’s right. Number 2? Shared between open-source-newbie Symbian and – remarkably – Android with 6.15% each, which is, erm, less than 10% of what the iPhone accounts for (and in spite there being a gazillion more Symbian-powered phones out there than iPhones). Next one in the queue then is Blackberry with 2.24%.

I previously looked at recession-busting sectors and products, and here’s more proof that not all is bad: two reports point out that smartphones continue to outperform the market rather significantly, recording growth figures of 25.9% year-on-year in Europe; the growth for all of 2007 vs 2008 was even more impressive: they grew by 36.1%. In the US, smartphones increased their share of the overall mobile phone market from 12% in Q4/2007 to 25% a year later. Good numbers!

Blackberry maker RIM announced it had raced through the “epic” 50m device barrier. An honourable feat indeed! Symbian fired of a riposte (or was it Symbian-fan-boy-bloggers that did? I don’t know) that it had sold just under 80m devices in 2007 alone (with a total install base of 250m), and the Blackberry story therefore was to be considered as “how very quaint”.

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