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London’s Tech City or the Art of Navel Gazing (?!)

This is not specifically about mobile. It is more about the blinkered view of people living, working, reflecting on certain constrained areas in this world (and, no, for once I am not looking at you, Silicon Valley). And it is a cry for my adopted country (and county) to start getting things right…

London, oh London…

A writer way superior to me, i.e. the inimitable Monty Munford (that is a compliment, by the way), wrote a note about a report by the good folks from GfK about the challenges of the centre of horn-rimmed glasses and checkered shirts that is otherwise known as Shoreditch, the London former no-go zone come tech-hipster-central and biggest adversary to Berlin (in Europe, that is), in other words, the British equiavalent to the Valley.

According to the GfK survey, who queried a full 141 people, the biggest challenge is finding talent. Well, doh, given that London has one of the highest costs of living in the universe and beyond. The second biggest challenge was access to capital (generally true but, well, tough luck if you’re trying to flog hotel-room-finder #47).

Things May not Be What They Seem…

Now, you see, I am living and working in the North-West of England (which feels, when you live in Shoreditch, something like North Dakota when you live in the Valley). The difference is this: the rather affluent area South of Manchester is a mere 1:40 hours by train away from London, which is roughly the equivalent of going from Sunnyvale into SF – if you’re lucky). Now, them Londoners still things it’s North friggin’ Dakota… So whenever I tweet a picture of the view from my home office (our “proper” office is even cooler) people regularly go ooh and aah about how great I have it. And you get proper big city grid, too. So the question is: what’s stopping you?

The thing is this: the NW of England boasts a few goodies (and the McLaren F1 dealership down the road in a town of 15,000 is not even one of those – maybe it becomes one after your big exit): the University of Manchester has the Kingdom’s largest Physics faculty, there’s also a UI lab and the neighbouring universities in Salford, Lancaster, etc. all have run digitally-focussed courses for quite some time with great success. Manchester now also has MediaCityUK (yeah, someone with an English degree should have had a look at that name) with the BBC and tons of media production being there. The region also is home to some of the revolutions in video games (Psygnosis, Rockstar Leeds, Infogrames, EA’s studio in Warrington [now closed] and Travellers Tales [of LEGO Star Wars fame]) all being here. Chillingo is here. I-Play and Mforma were (but then, they “were” anyway). With Astra Zeneca et al, there is also “real” business up here. Tons of agencies etc. All this produced a surprisingly large sector or digital citizens “oop North”. When you sit in the train to London, there are plenty of fancy Macs being hammered on to get the latest RFP, pitch, proposal sent out via the train’s dodgy WiFi en route down South.

Then, of course, there’s the history. It was Manchester where capitalism proper was born, forgot? And there’s plenty of that to be had. Old Abe thanked the workers of Manchester for it – as there might not have been an independent US otherwise… (I stop here as this would be a huge post on its own). But you have more than cotton and silk (yes, I live in Macclesfield, the official Western end of the Silk Road) and, more recently, footballers (soccer players for you Americans). Because, you see, there’s them coders here. And designers, programmers, and some such thing. They’re rare anywhere, mind you. But they cannot only be found in and around Shoreditch. And it is because of that I would plead to stop this navel-gazing. It doesn’t suit you, London (or anyone else – it’s slightly embarrassing, you see).

Spread Out!

So, my dear fixie-riding, horn-rimmed-glasses-wearing, checkered-shirt-flogging Hoxton friends: give it some thought… There’s even fancy coffee now, by the way. Try ManCoCo or Has Bean (a little further South, admittedly) for your artisan fix. Oh, and did I mention you can do kerbside to gate in 15 minutes at MAN (try that at LHR)?

And to Mr Cameron and friends (and to Mike Butcher, Russell Buckley et al): your country goes beyond Marlow or (for Mike) Berlin (that’s San Jose and NYC, respectively, for you Valley folks).

Can PacMan teach Maths?

Here’s the podcast of a rather intriguing panel discussion I participated in at the Mobile Fringe Festival earlier this year in Barcelona. Moderated by the indomitable Russell Buckley (the big daddy of mobile marketing), I was joined by Vincent Hoogsteder (Founder & CEO, Distimo) and Alina Vandenberghe (Head of Mobile and Gaming, Pearson) discussing how elements of games and, indeed, mobile technology can aid educational demands – not only for the iPad-clad haute vollee of the first world but also in regions where traditional schooling is a lot more challenging.

I wrote about the topic previously and it is one of the areas I take an increasing amount of interest in. Have a listen, let me know what you think.

I tried to paste a fancy Soundcloud widget but this didn’t work out, so go listen to it here.

MLOVE 2011

Only two weeks or so, and we’ll be off. One of the most exciting (well, correct that: the most exciting) mobile events of the year will kick off, namely MLOVE. Hosted in a proper medieval German castle, it boasts an incredible line-up of holistic mobile thinkers and tinkerers and all the ingredients to “change your life” (quote some of the participants of previous iterations!).

So here’s the speaker line-up:

  • Grammy-winning musician and multi-platform entrepreneur Chamillionaire;
  • Yuri van Geest, the man behind Trend8;
  • Thomas Goetz, Executive Editor of Wired (!);
  • Russell Buckley, employee #1 at AdMob (and a ton of other things!);
  • Kei Shimada, one of Japan’s premier wireless ambassadors;
  • Jason Collins, Alcatel-Lucent’s VP of Emerging Technology and Innovation (and one of those awesome uber-smart people);
  • Daniel Graf of Google’s Mobile Apps Labs fame;
  • Jean Schmitt, one of France’s smartest investors (and with JolTech and powerhouse Sofinnova);
  • Rovio’s Mighty Eagle, Peter Vesterbacka (how angry can your bird get?);
  • Thorsten Dirks, CEO of E-Plus
  • Beverly Jackson, the Director Marketing & Social Media of the Grammy Awards;
  • plus leaders from Volkswagen, OgilvyOne, leaders in education, philosphers, bloggers, the CEO of Butterfly Corp, Dentsu (Japan’s #1 ad agency), Contagious and the indomitable Corvida Raven (of SheGeeks) and Jonathan MacDonald (of This Fluid World), composers, DJs, and, last but not least Adele Waugaman, the UN Foundation’s Sr. Director for their Technology Partnership.

We will also run a Teen Camp for the generation that really matters, which is run in conjunction with the Hasso Plattner (he of SAP fame) Institute, which I have the great honour to co-curate together with 16-year-old Tony Neidhardt (who – despite her tender age – is already a veteran in the scene!) and Jane Mason.

In one (well, few) word(s): it will be absolutely awesome!

If you feel inclined to join (and you really, really, really should!!!), check in here.

Carnival of the Mobilists # 249

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Remember one of the most wonderful resources for mobile bloggers? yes, it is the Carnival of the Mobilists and this month’s version is live now! It is a best of digest of May’s mobile-related blogs. This month, there are some real goodies! You will find:

  • GoSub60’s Sean Thompson musing the question of whether to “go free”;
  • James Coops from MobyAffiliates looking at the commercial opportunities of – you may have guessed – mobile affiliate marketing;
  • Mobile marketing veteran Russell Buckley looks at mobile couponing as the next billion dollar market (mobile Groupon anyone?);
  • Industry thinker and Futuretext founder Ajit Jaokar looking at whether the “two-sided market” model may not actually apply to carriers (and I tend to agree; here’s another blog post… ;-));
  • Our very own Peggy Anne Salz of MobileGroove (f/k/a MSearchGroove) focuses on marketing to digital natives;
  • The Fonecast’s James Rosewell makes a case for Microsoft to buy Nokia (the rumour of which has just been refuted by Mr Elop himself though);
  • Dennis Bournique of the WAP Review looks at where MeeGo is at these days;
  • Richard Monson-Haefel looks at “omni-mobility”; and
  • finally, my own bit on the evolving role of publishers also found a mention.

Go now and read it over here on Francisco Kattan’s blog and have a great time! 🙂

Oh, and if you want to be part of this, make sure to look up the Carnival online and follow them on Twitter (@COTMobilists).

22/23 April: European Media Conference, Prague

I have mentioned this earlier: Next week, I will be headed to beautiful Prague in order to attend and contribute to the European Mobile Media Conference. If you can, make sure to head over (there is even some last-minute discount).

I will be speaking about the phenomenon that is “social games” (are there really that many non-social games?) and I am fairly excited to be able to meet and learn from a couple of rather remarkable people that promise to bring fresh views to the mobile entertainment table. Speakers include carriers (Telefonica/O2, Vodafone, T-Mobile will all be there) and distributors (the CEO of Aspiro, Gunnar Selleg, will be amongst the speakers), OEM and technology platform providers (Nokia, Nokia-Siemens, Ericsson) but also – and maybe most remarkably – a few luminaries from the classic agency world, namely Mark C Linder (WPP) and Jonathan MacDonald (Ogilvy) whose views will surely be tested by the godfather of mobile advertising, Russell Buckley.
Have a look at the full programme and ping me if you are coming!

Carnival of the Mobilists #169

The latest Carnival of the Mobilists is on now at Chetan Sharma’s Always On Real-Time Access blog. You can check it out here. Besides gratefully including my last post on 4G mobile gaming, he lined up some of the heavyweights and their contributions, including Tomi Ahonen on how to monetize mobile social networking (or not), Ajit Joakar on 4G and telcos, Russ Buckley’s musings over 1984 and more.

Conference: European Mobile Media

On 22/23 April, the glorious city of Prague will play host to the European Mobile Media conference. The event will cover the entire spread of the mobile media sector from content (games, music, TV) through to advertising and marketing with a focus on – what a surprise – monetization. There’s a great line-up of speakers, including mobile advertising guru Russell Buckley from Admob, agency heavyweights Jonathan MacDonald (Ogilvy) and Mark C Linder (WPP) as well as one of the industry’s brightest analysts, Peggy Anne Salz (mSearchGroove) and, last but not least, yours truly.

The spice will hopefully added by the combination of executives from the production, publishing and distribution side with their counterparts from network operators with a large number already confirmed to attend.
Come along! Prague in spring is wonderful on its own. And a good conference won’t spoil it.

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