Tag: recycling

Samsung Goes Green (or Blue?)

On 15/02/2009

Ahead of the Mobile World Congress, Samsung announced a super-cool device. Cool because it has the word “blue” in its name (it’s name is “Blue Earth”)? Or because it’s all touchscreeny-feely? No! Because it’s very green:

It’s solar-powered, it is made from recycled plastics (water bottles, just like the Motorola one I blogged about recently). Packaging? Recycled paper. And then it also has a couple of sweet little gadgets: you can for instance see how much CO2 you saved by using the in-built pedometer. Now, this (not the pedometer, the phone) is something rather cool!

I will maintain – again – though that the question remains why they then do not do this kind of thing across all their products? In particular a company of Samsung’s size and might could surely make a difference if this would not only concern one handset but their entire product portfolio. Come on, guys!

Light-Green Moto

By Volker

On 06/01/2009

In OEM

Motorola has recently been struggling a little to get the Koolaid out; it wasn’t often the pinnacle of cool recently. However, today they unveiled a new phone, the “W233 Renew” (catchy name, huh?), and that phone is made of recycled plastic bottles. Now people might jump to the fineprint to see what the percentage of re-used components is, etc but, hey, let’s just acknowledge that the concept is pretty cool, don’t you think?

However, from their press release, there are little bits that do annoy me a little. They say that:

“When designing the packaging, Motorola was able to reduce its size by 22 percent and the box and all of the materials inside are printed on 100 percent post-consumer recycled paper.”

Now, why on earth can’t you do this with all your phones? It surely is not that big a thing, is it? And that would give Moto also a big 2l PET bottle of KoolAid: imagine the headline telling everyone that Motorola embarked on a company-wide strategy to go green. Woah!