Tag: Murdoch

Technology & Transparency: Still need Ethics

Here’s a Confucius quote (which I unearthed via my good friend Jonathan MacDonald):

When you see a man of worth, think of how you may emulate him. When you see one who is unworthy, examine yourself.

And then there was the next chapter in the phone-hacking scandal (cf. here if it really did escape your attention): a newspaper (allegedly) breaking the privacy of an individual – this time amplified by the shocking fact that that individual had actually been murdered at the time of the (hacking) crime. The news brought about harsh reactions, not only from amongst the people but also from venerable bloggers and journalists. There’s even a Facebook Group asking people to boycott the publication.

The outcry bemoaned the failing of technology (hackable) almost as much as the futile attempts to cover the tracks of the wrongdoer.

So what’s new? Nothing!

Technology Facilitates Transparency

I have long been making the case that technology facilitates transparency, and that that is a good thing. I maintain that.

You may have heard the story of the elimination of different pricing for fish around Lake Victoria when the fishermen finally got their hands onto mobile phones, so they could call the merchants at other ports rather than relying on whatever the merchant in their home port told them the price was. Transparency facilitated by technology: win. The above is a fairly straight forward case of the reduction of transaction cost (here: the cost of information) leading to the eradication of previously existing inefficiencies.

There are countless anecdotes (and scientific studies) supporting this notion and providing powerful proof for its validity (which, again, is so simple: reduce the cost of information and you shall harvest).

And then comes someone who uses technology to pervert elementary rights of individuals. And all goes over board. Or does it?

Murdoch is irrelevant

I posit that the latest (as all of the previous) NOTW phone-hacking scandal is not actually turning the above into one big question; it is a mere distortion that has not actually anything to do with the merits: invading someone’s privacy is wrong (NB: whether it’s legal or not is another question). With or without technology. The principle of what constitutes an invasion is usually (there may be exceptions for public figures) dictated from the perspective of the “victim”. Or, in the words of any good anti-harassment memo: If you feel harassed, you are being harassed. If you feel your privacy is invaded, it is invaded.

However, the act as well as the debate following it highlight one crucial piece that is often overlooked. And it has nothing to do with neither the technology nor the morality of those using technology to breach laws, rights, feelings. It has to do with orientation.

Transparency Reduces Friction; It Does Replace Neither Judgment Nor Ethics!

Be it Wikileaks, Murdoch’s papers’ conduct or super-injunctions (and their factual lift by the freedom of speech in the Commons), transparency facilitated by technology (as the main tool to reduce cost of balanced information to meaningful levels for each [connected] individual) is merely a tool, albeit a very, very powerful one. It aids the exposure of partisan interests and hence helps eradicate inefficiencies (partisan interests almost always add cost). And it works: apparently advertisers review their ads in Murdoch papers (cf. here).

BUT it does not replace good judgment or makes a call on the ethics of an action or inaction. This is why I called it an issue of orientation. People are – perhaps more than ever – required to judge and apply ethical standards to the information they receive.

This means that every single on of us is required to query, ask, debate; no easy answers anymore. This makes the world a better but also an inherently more complicated place. And it makes it even more prone to manipulation (arguably the reason why some try it on…) since the imbalance of access to information (i.e. the anti-thema to transparency) provides a lever to uproot that newly won freedom. If, however, every single one of us applies the beliefs and convictions we know to be true (and, yes, your truth may be different to mine), and keep the lines open, I firmly believe that discourse will guide us to a result that is “right”. But you have to have the guts and courage to apply your own thoughts, query those arguments and render judgment – for as long as you are not presented with a better case.

Technology is the Great Equaliser

Access to information is the biggest asset in an information economy. Technology aids this. And mobile is the single biggest medium in the history of mankind to facilitate this. I can provide you with tons of examples (but I reckon it is probably undisputed).

Technology also enables every single one of us to use it in order to get to sound judgment, to debate, ponder and ultimately assess of what we deem ethical. It puts all of us into the drivers seat of opinion-forming, which is something that has never been there before. There had always been powerful intermediaries (the media in its various forms through the centuries; market criers, preachers, scribes, authors, newspaper editors, radio and TV producers all had the cost of dissemination of information on their side: it was inconceivable that anyone from outside these circles could invade and publicly query. Now we can. But: we also have to! If we choose to stay silent, we should not bemoan that others form and disseminate the opinions we believe to be wrong.

Confucius is still right. Technology does not allow you to be an immoral, unethical knobhead. And, no, no one said it was easy!

Namaste!

The Sun rises on QR — posh mobile bar codes, that is…

The UK’s favourite, erm, newspaper, the Sun, records good numbers with a recently introduced QR (Quick Response) codes using 3GVision‘s i-nigma application. This is how it works:

The barcode-based technology enables users to scan their mobile phone over pages of the newspaper, which in turn uploads relevant information onto the device. For example, a football fan could read a match report and use the technology to upload video highlights of the game.”

The Sun, the above source reports, has acquired 11,000 users of this, and all this in just over a month. This is quite respectable one might say although it is only a tiny fraction of the Sun’s daily readership of 7.9m (as we are informed here). The Sun freely admits that it needs to educate consumers on how to use this; it explains the service online and also plans to produce a pull-out to add to this. This would point to rather high expectations of what the service will do.

The paper’s hopes are that the service will help it to boost printed editorial and advertising content in the publication, and help print to become a more profitable medium (they are apparently suffering currently).

The advantage of this is, of course, quite obvious: the advertiser benefits as it can directly measure the effectiveness of its (QR-enabled) print campaigns through the amount of traffic received. The codes can even be used as vouchers. The user could simply scan a code and present the resulting data at a retail outlet to receive discounts or special offers. No surprise then that it is reported that a number of advertisers, including Sky, Ladbrokes and 20th Century Fox (the first and the last belong to the same Rupert Murdoch’s media empire as the Sun though).

The codes, alas, are not so new: It is said to be the most common form of bar code in Japan today.

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