The iPhone has a meagre 1.2% share of the overall phone market. However, it has true worker bees as users. No, honestly, these guys are sooo much busier than everybody else: they produce a whopping 2/3 of the world’s mobile web traffic, or so says a report. Yes, that’s right. Number 2? Shared between open-source-newbie Symbian and – remarkably – Android with 6.15% each, which is, erm, less than 10% of what the iPhone accounts for (and in spite there being a gazillion more Symbian-powered phones out there than iPhones). Next one in the queue then is Blackberry with 2.24%.
Tag: mobile internet
A Nielsen survey commissioned (sic!) by backhaul specialists Tellabs found that the mobile Internet is pretty much a part of life nowadays – at least in the territories covered by this. They asked 50,000 consumers in EU5 (Germany, France, UK, Spain and Italy) and the US about their intentions with respect to 10 mobile data services.
- Mobile Internet usage will ignore the global recession and ramp up significantly in the next 12 months.
- 71% of consumers anticipate daily use but concerns remain over – you guessed it – cost, speed and quality of service.
- There are c. 200m mobile data users in the surveyed markets (which by my count equates to about 1/3 of the total population). More than 50% of these users plan an increase of their usage in the next 2 years.
- 25% of the users who do NOT currently use data services, plan to do so shortly (this would be another 100m).
According to research firm Nielsen (whose mobile arm incorporates what was previously known as Telephia), more than 20m household in the US (0r 17%) have ditched landlines in favour of mobile (or as they would call it cell) phones. It signifies a rather steep increase.
– U.S. cord cutters tend to have lower income-levels—59 percent have household incomes of $40,000 or less.
Smaller households, with just one or two residents, are more likely to cut the cord than larger households.
– Moving or changing jobs are the biggest life events associated with cord cutting: 31 percent of cord cutters moved prior to cord cutting and 22 percent changed jobs.
– Wireless substitutors tend to use their mobile phones more than their landline peers, 45 percent more per phone, but still save an average $33 per month in a household of one subscriber, less $6.69 for each additional wireless resident, when they cut the cord.
Now, what I do find surprising is not the fact but rather the apparent reasons given for “wireless substitution”. It is cost…On data, Nielsen also speculates:Now this I understand, and the study shows indeed that wireless-only consumers use the mobile Internet more than twice as often as their primary access to the web than the good old-fashioned rest (11% vs 5%). It will be interesting to see how quick this substitution works though for the masses: people with money tend to retain their landlines, which suggests that a wireless-only solution is still less convenient. With hardware (computers, phones, etc) becoming increasingly able to access multiple wireless standards (i.e. via the mobile networks as well as WiFi, etc), this factor might however be evaporating relatively quickly.“Landline wireless substitution may just be the start. […] As wireless data networks improve and speeds become more and more competitive with broadband, some consumers may cut the Internet cord, as well, favoring wireless data cards and other access through carrier networks.”
MoCoNews points us to an article reporting about some noteworthy stuff on the usage of the revamped ESPN Mobile (you will recall that the full-blown MVNO they had tanked horribly and the service was then re-launched as a mobile internet destination). They (well, not they but “an executive briefed on the data”) said that for one 24-hour period, ESPN’s wireless NFL section, with 4.9 million visits, topped the PC NFL section’s 4.5 million visits. And that’s impressive!
In the same article, M:Metrics was quoted to point out that it was convenience that did the trick, and this is of course where the data might be a bit distorted (it might not be but it’s unclear): ESPN Mobile is available in two flavours. ESPN MVP is exclusively to Verizon high-end data subscribers who get it for free. So this basically supports the case that the mobile internet will become a fully-fledged “competitor” to the “old” internet once bandwidth and cost for bandwidth will be similar to the internet proper; and that is not a big miracle, is it? The normal ESPN Mobile is available to anyone but may be subject to data charges. It would be interesting to know the shares the two sites/apps have in the above data.
But I don’t want to divert from the fact that 4.9m mobile hits inside 24 hours is great by any measure. Sport is a wonderful starting point for mobile internet usage anyway as it is so time-sensitive (it is not really the same thing to record a live game and then watch it hours later after the city is steeped in the team colours already) and people all over the world are so passionate about their favourite sports and teams. Great stuff, surely!