Tag: Disney Mobile

NOM is in Europe

One of the best game ever to have been created for mobile phones is finally, finally coming to Europe. I would have loved for us having been the ones to do it but, hey, you cannot always win. In any event, in spite (or because?) of an oddly early 70’s design feel and simple graphics, it is a great game that beautifully shows what mobile gaming can do (a view shared by many reviews, such as the ones, here, here and here).

The story of NOM is – for a mobile game at least – very long. The game had been released as early as 2002 by Korean developer Gamevil and has recorded more than 1 million downloads in Korea alone. You could consider it the mother of all 1-button-games, a category considered by many as being the perfect entry point to mobile games (here’s a feature on Nom and some other of Gamevil’s gems).

So, good folks of Disney’s Living Mobile (the lucky ones who got their hands onto it for Europe), good luck with it!

GPS mobile phone showcase – 30% take-up with the right service!!!

And the pretty news comes from Disney Mobile. The MVNO shared some insight on usage patterns of its subscribers, and there is some interesting little pieces of information that would suggest that the combination of a consumer value driver (here: security) with a technology (here: GPS) might make a business:

Allegedly 30% of the their subscribers use its GPS location tracking services (parents can locate their kids via the handsets’ GPS functionality), and parents who do so use the feature 14 times per month on average.

56% of Disney Mobile subscribers are adults and 44% are children.

A take-up rate of 30% of a relatively novel service with high service usage (every other day) is pretty impressive for any media!

Final blurb: 30% of location requests were made from the Web and 70% from the handset, demonstrating the cross-platform nature of the application – and the huge potential of mobiles.

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