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Carnival of the Mobilists # 178

venice_carnival_2009Welcome to the Carnival of the Mobilists, which has finally arrived on this blog, and how timely, too!

Last week marked not only the launch of the long-awaited Palm Pre but also featured Apple’s Worldwide Developer Conference (without Steve Jobs threatening to quit this time), so the theme would appear to being set: it is all about smarter phones, is it not?

And, lo and behold, this is exactly what this week’s worthy posts focused on, and from a variety of angles. It apparently energized some of the best and brightest to set pen to paper (or thumb to keyboard; can somewhat come up with an updated simile, please?). So off we go:

We are first and foremost being treated (!) to another of Tomi Ahonen’s epic posts, this time a journey through the times of the smartphone, from Nokia’s first Communicator (oh, how I loved my “brick”) to the iPhone, N97. Specifically, he looks at how differently the concept developed in the US vs the rest of the world. He also tells us where he thinks the real future lies (hint: not in apps apparently…). It is an absolute must-read even if a) you’ll need a good cup of coffee and a bit of time to read it and b) Tomi’s Finnish heritage does shine through on more than one occasion… 😉

Ajit Jaokar’s Open Gardens Blog follows on this theme: he argues that the Web just moved and that this will impact the balance of power with the web winning (hint: this is coming closer to where Tomi thinks we’re going, too).

Peggy Anne Salz’s MSearchGroove blog lends its space to Ben Jacobsen, the former Director of Global Marketing for Opera, who has some numbers to put against predictions that apps won’t really matter by looking at the real value of the app industry (it’s apparently $3.2bn in 2009 growing to $7bn in 2013) and the opportunities for app stores (hint: it is not Apple that rules). He also – rightly – points out however that the fact that Opera’s Mini browser is the top downloaded Java application of all time provides a good outlook on where the real opportunity lies.

Judy Breck suggests that smartphones have become a defining tool to ensure social equality in education: she urges to give smartphones to Washington DC school kids to make sure access to information is the same irrespective of class and income.

If you want more proof on how the web enhances your mobile experience, here you go: Aaron Chua shows us some intriguing examples of mobile applications that combine mobile device functionality with the information available online. Geoff Ballinger throws in his comparison of the price plans competing in the UK with the new iPhone 3GS’s tethering option (just in case you were wondering if it made sense).

And then, here is a voice reminding us that there is not only the web to connect to but the real world, too: Andrew Grill gives us a heads-up on Unilever’s thoughts on mobile coupons. They realized that they might be able to reach youngsters who might not be so keen on cutting out paper coupons anymore…

Before I go, here are two very noteworthy posts on events you should try not to miss:

Caroline Lewko’s WIP Jam Sessions stage events on various mobile open source topics in Amsterdam, Berlin and Marseille.

And then of course Rudy de Waele opens Mobile 2.0 on 18/19 June 2009 in beautiful Barcelona.

And Rudy has a special goodie for Carnival readers: he is giving away 2 FREE TICKETS to both the developer day (otherwise sold out!) AND the conference. Here’s how to win the ticket: send your definition of what is Mobile 2.0 in a tweet tagged #cotm to @mobile20 before this coming Tuesday 14h (CET). Rudy will choose the best and announce the winners on the day.

Post of the week goes to Tomi Ahonen’s tour de force of the smartphone world (but he also receives a caution for being maybe a little too rose-tinted over Nokia – I am referring to their recent innovative forces rather than their early revolutions…).

Now go, click those links and dive into what will hopefully bring you (even more) insight and inspiration. Have a great week!

Image credit: http://tinyurl.com/mg2lto

iPhone Usage

Here’s a report about an interesting piece of research into the elusive animal that is the iPhone and Android user, or more precisely that animal’s usage of apps (“… there’s an app for that…”).

The researchers from Gravity Tank chose Android (well, the G1) next to the iPhone because Android Market and Apple’s App Store both allow “unlike older smartphones [sic!] easy access to a range of free or low-cost applications”. Now this is what the (mobile) world has become in the last 12 months…

Anyway, the survey finds that the average (!) user has 23.6 applications on his/her phone and uses 6.8 of them every day. 48 percent report shopping for apps more than once a week. About the same number (49 percent) report using apps on their phone for more than 30 minutes a day. Woah, nice!

But it goes on: 32% said they used portable gaming devices less because of their app-enabled phones. This reminds me of one of my predictions on how the iPhone would eat into the handheld gaming market (see here, here, here and here).

And it shows, more importantly maybe, that these owners of the “newer” smartphones use them as true multimedia devices rather than only phones: 31% read newspapers less, 28% use GPS devices less, 28% use MP3 players less (well, they have one of the better ones if they use an iPhone), and 24% are watching less TV. Media going mobile then, finally…

And then – another indication on how far we have gone – the NY Times starts to whine: it notes that “despite Apple’s relentless advertising of its App Store, it seems that the availability of applications is not the primary driver of phone-buying behavior.” Doh. Now, here’s a finding. 74% of the respondents said the device “allowed” them to check their e-mail and calendar, and it allowed them to consolidate multiple devices into a single device whereas “only” 67% cited the availability of new games and applications. Only 67%, huh? Brave new world!

App-sharing coming to iPhone and Android?

iphone-3-0The breath of fresh air that Apple has been bringing to the mobile content industry does not seem to end. However, this time, it is not so much fresh air by Apple but rather a borrowed deodorant from Microsoft (more specifically the iPod killer called Zune) and that is app-sharing. Whilst this might be largely superfluous for the Zune (how often will you find a group where more than one person has one? – as the good folks from the Apple Blog mention), it would be upping the usability game again and, for iPhone and iPod users as well as for the quickly growing Android device-base, it would arguably impact the market a little more. This also since the iPhone has become so much of the benchmark every OEM tries to emulate.

So what is it? According to Business Week who have been speaking to someone “familiar with the technology”, the iPhone 3.0 software kit provides for a functionality that could “if activated by Apple” allow users to share apps between them (note to self: ask my contacts familiar with the technology if they came across this, too).

Technically, it’s compelling and simple, well, the latter at least in Apple’s case: It was a nightmare for an engineer (as much as a dream for every “guerilla” marketeer) in the face of a gazillion different handsets with a gazillion different screen sizes, heap sizes, soft key allocations, etc, etc. In Apple’s case: 1 device, 1 screen size… off to the races…

Now, the same thing is supposed to happen with Android devices, too. And there, this might actually be a little harder to achieve; different devices, etc – well you get the gist.

From a user perspective it is of course fantastic: you can try things out before you have to commit to buy (rather than relying on the voluntary “lite” versions). So rather than buying an app that a friend likes (which increases the likelihood you might to but does not necessarily give you certainty to part with your precious cash). So: try it out. You like it, you buy it… It also (as mentioned above) is a big one on the marketing side: the strongest sales people will be happy users. So if a happy user recommends it to their peers, it is so much more likely that they will give it a go. All good stuff.

Would someone from Apple please confirm this? 😉

Sony Ericsson & GetJar: jump-starting an App Store

sony_ericsson_logo

Everyone is jumping on the app store bandwagon and, so far, Sony Ericsson had been a little behind. Some thought this might be related to its PlayNow Arena offering, which is already an app – or rather media – store of sorts. But it turns out that the handset maker was plotting a different strategy and one with an interesting result indeed.

It was reported today that Sony Ericsson will partner with GetJar on the creation of an app store. GetJar (the guys with the ugly logo) is a giant in the distribution of mobile content who had gone to clock up 200m downloads in only 2 years by last year (and now recording 6.5m+ downloads per week and more than 300m since launch)), which was, prior to the Apple App Store a very respectable number indeed. Now, GetJar has now something like 45,000 apps on their store. However, these are for free. The company appears to making their money with ad injection…

Sony Ericsson will apparently provide a mix of GetJar’s free applications and premium content. The solution will be using GetJar’s platform and will roll out in the 13 countries that currently support PlayNow Arena first. Compatibility is currently ensured with 38 of Sony Ericsson’s handsets but they intend to roll out to further markets and models over the year. It supports J2ME and Symbian on the outset but they plan to support other platforms in the course of the year. Android probably…

The deal allows Sony Ericsson to jump start its store though and that might be the most important piece of it: it can combine its own catalogue (through its current offerings) with GetJar’s huge catalogue of free apps, thus avoiding the fairly empty places that some of the other guys put together (Palm announced it will launch its Web Catalogue with “a dozen or so” apps, even Nokia’s Ovi Store had “only” 20,000 “items” in at start). GetJar’s platform is arguably fairly powerful since this is the only thing they do, so a quite smart move.

On GetJar’s side, I wonder if this is the one of the first steps into a new direction (Sony Ericsson was not the first app store deal they signed; 3 UK and Portuguese carrier Optimus apparently signed up with them, too, which I had overlooked; apologies). The company’s business model is/was based around ad infusion, it seems (see their CEO blog about it here). So this might be the next wave to monetizing platform and content on it…

Top 10 Selling Mobile Phones May 2009

World-leading phone accessory maker Krusell has released its monthly top 10 list of mobile phones (based on accessory sales) with Nokia taking all 3 top spots.

1. (3) Nokia 5800
2. (1) Nokia 3109
3. (7) Nokia 6300
4. (2) Samsung SGH-i900/i910 Omnia
5. (4) Nokia E71
6. (5.) HTC Touch HD
7. (6) Nokia 3120
8. (9) Sony Ericsson C702
9. (-) Nokia 6220
10. (10) Sony Ericsson X1 Xperia
() = Last month’s position.

The usual caveats issued before apply again: Blackberry users don’t buy holsters because they either don’t use them (Europe) or use the ones delivered by RIM (US). On the iPhone, my guess would be that users will normally deem themselves too cool to use any that would divert from the purity of their iconic device. So, as always, make of it what you will. It’s at least an indication…

Zed Stretches its Muscles

Spanish mobile content giants Zed is ramping it up in recent weeks. First, it bought UK aggregator / distributor Player X (who just snapped up another chunk of Orange UK’s business), now it is said to have taken a majority stake in a Russian aggregator, namely Temafon (here’s also a link to the Russian article). Temfon is apparently the MCP (Master Content Provider) to the no. 2 operator in Russia, Beeline (or VimpelCom by corporate name).

This would add to their Russian activities that they had inherited via their acquisition of Monstermob, which had a subsidiary in Russia, too, namely Infon, which is said to be the leading aggregator in Russia. Now, the Russian market is a bit intransparent from the outside: a lot of the revenues are being made via data charge sharing rather than download fees. Data charges tend to be rather high, which is why operators appear to let aggregators take the lead in provisioning content. The operators get their share via the data charges anyway… With Infon and now (apparently) a majority stake in Temfon, Zed is positioning itself well, it seems, right at the sweet spot of the Russian market: not by trying to sell expensive (licensed) games via portals but by shipping its predominantly generic, home-made content through the aggregation models prevalent there. Smart!

So where does the whole spending spree that saw Monstermob (and, as part thereof, 9Squared in the US, Infon in Russia and a few more here and there), mobile Flash specialists Mobitween, Player X (with Spanish developer Gaelco in it) and now Temfon in Russia lead Zed?

Monstermob bolstered its D2C business (which was part of a larger consolidation in the space in which Buongiorno also participated). Mobitween helped them in their production efforts and spearheading Flash (which powers e.g. the Mobigamz portal on Verizon Wireless, Player X made sense for their operator relationships (O2 and Orange UK, etc.) and Temfon cements their position in what is likely to become a very large market. The closeness to Beeline will be most welcome, too.

And this, I would posit, currently drives the market of the big aggregators: get close to the operators. All of the larger players, Fox Mobile/Jamba, Buongiorno, Arvato Mobile and now Zed are concentrating a lot on the creation of MCP relationships with the carriers. It makes a whole lot of sense to them of course: the D2C market is cut-throat and low-margin because of the marketing spend required to attract attention from fairly brand-agnostic users. The models introduced to fight attrition, namely the infamous subscriptions, have not helped the name of D2C offerings either. However, since all the aggregators possess powerful content delivery and management platforms as part of their (original) core business, the incremental cost for them to run operator “decks” is lower than for pureplay platform companies who cannot cross-collateralize their platform costs by D2C business. Therefore, the big aggregators should be able to make a profit out of lower margins than others.

And Zed has – again – asserted its muscle and plays in the middle of it!

Zed do go a bit further though (in Russia and elsewhere) in that services extend significantly beyond simple content aggregation. Zed is introducing mobile services that are more comprehensive, from user-based SMS services to multi-platform entertainment formats (e.g. the “Instantly Rich” TVformat). But this probably deserves another post focussed on convergence… 😉

Carnival of the Mobilists # 176

This week’s Carnival of the Mobilists is hosted by the good folks from Taptu and you’ll find it here. This week, you will find an interview by Peggy Anne Salz with the Gypsii CEO, Ajit Jaokar reporting from the LTE World Summit and Russell Buckley’s thoughts on “Humanity 2.0” (intriguing title!). Go on, read and get smart(er)… 😉

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