Tag: LinkedIn

How Not To Do it: the Fallacy of Big Data & CRM (@slideshare @linkedin)

So today I receive an email, subject line "your expertise is requested". The sender? Slideshare. Now, if you read this blog regularly (and, yes, I know that I haven’t been blogging muchly in recent times), you will know that I am an avid user of Slideshare. I have clocked up nigh 100,000 views with the various decks from my talks that I uploaded.

So far, so good. It sounds quite right, doesn’t it? I am a regular (and early) user with a fair number of views. Sounds reasonable that the company operating the platform would be reaching out if they want to carry out some research into improving their product. I reckon I am in the sweet middle of their user base: not one of the rockstars but not one of the infrequent users with few views either.

The email then goes on like this:

"We are inviting you for a survey to find participants for an upcoming study. […] If you are selected, you’ll be compensated for your time (our thank-you gift to you!)."

There is so much wrong with this sentence that I even find it hard to start! Here goes:

I am invited, they say. What they do not say (or not in so many words) is that they are "inviting" me to do their work (find participants). Unpaid. Right.

If selected (what? is that a price?), I will be compensated for my time as a "Thank. You. Gift." Are you effing kidding me? A brief look at your very own bloody site would have shown you what I do for a living (and I’m afraid I am yet to hit levels of wealth that would allow me to do all this for free). Slideshare is owned by LinkedIn where I am also quite active and have a fairly large network there as well as a profile that LinkedIn considers "All-Star" (I think this refers to the tender love and care I applied in completing the profile rather than my actual achievements).

So the data LinkedIn / Slideshare hold on me suggests that they have a pretty darn exact image on who I am (professionally). And they *might* compensate me for my time *as a gift*? Really?

What they achieve is a few things:

  1. They give a hoot about me as a customer;
  2. They demonstrate that they are other careless or incapable when it comes to communicating with me;
  3. They show their utter and complete disrespect to their users (since when is compensation a gift?).
  4. They show they have not understood the first things about customer relationship management (which, particularly in the case of LinkedIn, is somewhat irritating);
  5. They piss me off so much that I write this post.

Grrrreat! Mission accomplished then.

Conference: Mindshare Media Summit Dubai

Things heat up, and not only because I am traveling South this week, more specifically to Dubai where, on Tuesday (1st), the Mindshare Media Summit 2011 will open its doors. It carries a heavy focus on marketing and media in a multi-screen world where screens and user experiences converge. The organizers have a great line-up of speakers, including:

  • AKQA
  • Nissan
  • HSBC
  • LinkedIn
  • BBC Worldwide
  • Google
  • Yahoo!
  • The MBC Group
  • (of course) Mindshare
  • The Arabian Radio Network
  • and many more (including yours truly).

So if you would like to hook up in one of the most vibrant regions in the world, in one of the swankier settings and soak up some sun before the winter (if you live in the Northern hemisphere, that is), come by! 🙂

Social Media Growth (Infographic)

Thanks for the heads-up goes to my good friend Jonathan MacDonald!

LinkedIn only a little bit mobile…

And here’s a somewhat disappointing mobile debut: business network superstars LinkedIn announced the launch of their (beta) mobile “application”. However, the app is a mere WAP site with, alas, all the downsides of that: latency, onerous navigation and the whole info from the website only toned down in graphical appeal.

Now, whilst I am big fan of LinkedIn, this is sub-par. Have a look at what Facebook did for the Blackberry: a small downloadable app (yes, I know, it’s painful but probably for the time being the only way to enhance the user experience on mobile), information reduced to the key things one might want when accessing this from a mobile device and then the option (sic!) to access the full monty via WAP. The one piece of information I couldn’t access on the LinkedIn WAP site was the contact info. Hmm. Wouldn’t that arguably one of the key pieces of information I would want to have when I’m on the road (“well, I’m in London. Why don’t I drop John Doe a line. Don’t have him in my address book as we haven’t spoken in a while but we’re still ‘linkedIn’. Doesn’t work. Doh!”).

With all due respect, dear LinkedIn friends, you’ve got work to do!

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