Volker on Mobile, Games, Education…

Can PacMan teach Maths?

Posted by in Education, Games, Thoughts

Here’s the podcast of a rather intriguing panel discussion I participated in at the Mobile Fringe Festival earlier this year in Barcelona. Moderated by the indomitable Russell Buckley (the big daddy of mobile marketing), I was joined by Vincent Hoogsteder (Founder & CEO, Distimo) and Alina Vandenberghe (Head of Mobile and Gaming, Pearson) discussing how elements of games and, indeed, mobile technology can aid educational demands – not only for the iPad-clad haute vollee of the first world but also in regions where traditional schooling is a lot more challenging. I…read more


Amazing Alex? Really amazing?

Posted by in Apps, Games

Now, to get this out of the way: I am a Rovio fan, and I have been for much, much, much longer than most. I have published their very first game – Darkest Fear – and I have published a few of their pre-Angry Birds titles after that. So do not accuse me of Rovio-phobia; there is none… So, I hope you will understand that I was pretty excited when they announced their first post-Angry Birds title, Amazing Alex. Alas, am I excited? No, not really. Now, don’t get me…read more


The Power of Games / Slides

Posted by in Events, Games, Slides

Today, I had the great pleasure to attend and speak at the rather wonderful “Games for Brands” conference in good old London town (held near the Tower of London with some lovely drinks at St. Catherine Docks; need I say more?). Great turn-out, great speakers, inspiring discussions and a lot of catching up with good friends and new contacts. I have been asked to share my slides, which I herewith do. I hope you find them useful. The Power of Games View more presentations from Volker Hirsch.  


Mobile Games are Mainstream!

Posted by in 1, Games

We said it before: mobile is the biggest mass medium on the planet, and now game developers (and not only the sometime masochists that have been there for years) flog to it. According to a fairly large survey by GDR (which can be yours for too many dollars to count and has been reported about here) among 800 developers, a quarter of them are now making games for mobile phones with most of them (namely 75%) – surprise, surprise – choosing the iPhone as their platform of launch. This is…read more


EA & Playfish: Gaming Being Re-Defined

Posted by in 1, Deals, Social

In my last post, I hinted that the Google/AdMob deal might just not be the #1 deal of the week and, whilst one can of course dispute this, here’s why: On the same day Google’s AdMob acquisition was announced, there were more guys walking to the bank, namely the good folks from Facebook games kings Playfish (well, joint kings with Zynga) who have been acquired by Electronic Arts for a cool $400m (incl. earn-outs). Why is this more significant? Because it is (like Google/AdMob) a cross-platform play that (unlike Google/AdMob)…read more


iPhone Usage

Posted by in 1, Apple, OEM

Here’s a report about an interesting piece of research into the elusive animal that is the iPhone and Android user, or more precisely that animal’s usage of apps (“… there’s an app for that…”). The researchers from Gravity Tank chose Android (well, the G1) next to the iPhone because Android Market and Apple’s App Store both allow “unlike older smartphones [sic!] easy access to a range of free or low-cost applications”. Now this is what the (mobile) world has become in the last 12 months… Anyway, the survey finds that…read more


iPhone Mobile Entry Gate for Game Developers

Posted by in Apple, OEM

Having just spent three incredibly inspiring days at Casual Connect Europe in beautiful Hamburg, there were – in respect of mobile games – two observations to be made: 1) the horror online and PC game developers express when looking at the fragmented space and the resulting “crazy” (quote) business models and 2) the iPhone is different, from a developer perspective this time. Many, many developers of PC and Mac-based games (be it downloadable, online, browser-based) look at the iPhone as an entry gate to mobile gaming. A lot of the…read more