The Power of Platforms (Part 2)

A couple of weeks ago, I looked at the power of platforms. In that post, I tried to trace the line from the shift of platform power and suggested that (in mobile) after carriers and operating systems, we would now be looking to services and applications. I specifically pointed out the shift that Apple’s initial break-up of the first powerhouse, the network operators (or carriers if you prefer that term) was under threat from Android, which itself struggled with a number of things.

Android has the challenge of platform fragmentation (and Tim Cook had some scathing remarks and stats as to that tonight). So our current poster-boy rushes to make use of the time lent to it whilst the others are busy with fragmentation (Android) and new platform roll-outs (Microsoft and, yes, BlackBerry).

Apple Reacts

Now, today, Apple showed us that it understands this thing (unless it was incidental but I doubt that): the products it presented at its annual WWDC weren’t so mindblowing if you’re not an out-and-out fangirl (OK, maybe with the exception of the new Mac Pro; that was pretty cool). But aside from that, they showed overdue UI adaptations and slick weather apps plus they borrowed a little bit from Microsoft (gasp!) on the “flat design” (which shouldn’t have been that big a surprise as I’m sure this was the first time that Sir Jony Ive looked longingly to Redmond) as well as from BlackBerry (even bigger gasp!) on the innovative (and insanely useful) gesture controls, which make life a lot easier on a small screen (and I would argue that the BlackBerry Hub is a whole lot more useful than the bits and pieces Apple showed us tonight).

Tight Service Tie-ins

However, the big one was not in these rather cosmetic changes (unless you believe the “biggest, best, boldest” ever rhetoric of the Apple execs. It was deeper and more profound but also such that one doesn’t necessarily want to harp about it all that much (and you’ve got to hand it to them: boy, do they run product presentations well). If you watch the video of the presentation again, you will realise this was mostly about tying in services and applications: Air Drop, iWork on iCloud (might work if they only would get Pages and Numbers up to scratch; hyped about Keynote though, so I can finally force my 80 MB decks down people’s throats on Windows machines…), iTunes (with radio or not), improvements on mail, calendar, etc., sharing options that include Facebook and Twitter out of the box, etc, etc all do one thing: they tie into the platform better. They deliver additional hooks that make it harder to switch to someone else. And that is smart.

This will work as long as there is no application or service platform evolving that may choose someone else – perhaps (gasp!) even to the exclusion of iOS. Because, you see, Apple for the time being only (!?) leverages its current OS platform power. It “only” makes use of the might it has from the previous regime in order to carry it into the next one. It does so better than most (all?) at the moment but it is still a crutch, and a crutch won’t win you a race. And hence I will sit waiting and watching. Because OS is not the last frontier of platform domination!

#justsayin’

Wearable is the New Black

Ever since I have been working with and speaking about mobile technologies and its unique features, the fact that it was, erm, mobile was and remains key. This sounds odd at first sight but when you look back at the relatively brief history, you’ll see that the number of use cases, addressable user base and, consequently, mass effects with subsequent ubiquity depend crucially on size, weight, etc.

Does Size Matter?

For a while, this meant people were taken down a path where everyone thought that the biggest innovation in mobile tech was building ever smaller phones. That was until people realized that a minute screen and tiny buttons weren’t really that helpful after all. I remember holding the Nokia 8890, which was so tiny that I struggled to even make a phone call with it (and there was more to come).

At the moment, we see the opposite: user interfaces rule and bigger seems better (5” screens seem fast becoming the norm).

Usefulness Matters!

So why are all these very smart people that design phones get it wrong seemingly so often (or why else the yo-yo effect in phone sizes?). The key is usefulness. Back in the mobile dark ages, no one was bothered with web browsing, 3D games, etc because it was not available. Too little bandwidth, too poor screens, too little computing power. In that context, smaller size equaled higher portability and therefore better accessibility to the limited uses one had, namely making and receiving phone calls and texting (which the pros could do blindly, one-handed in the pocket anyway, which is why size didn’t matter that much after all).

Different story today: people try to do everything on their phone, including uses that often are not (yet) mobile optimized (how many web pages don’t render properly still today). Power is there, beautiful screens readily available, max it out. Enter the monster-size touchscreen phones, phablets and what-not.

Size & Form Follow Use Case

Note that the use cases I mentioned are all application-driven, not hardware-driven (they are – sometimes – hardware-constrained, but not driven by it).

This means that, where you can provide applications in a form factor that is less in your way; in other words, smaller or, shall we say, of a less intrusive format, that latter one wins. Who wants to haul a 5” phone around on a warm summer day where you don’t wear this bulky coat with the practical pockets?

Wearables: Google Glass and then?

In recent weeks, the (geek) world was in awe (or joking about) Google Glass and envious of (or mocking) every one who had one. And, of course, media, politicians and assorted doomsday prophets were quick to point out the dangers and challenges of the device: privacy concerns, etc. etc.

Most of the stuff I have seen is focusing on everyday tasks for all of us (here is a list of available applications). But then, hey, Google Glass is a Google product and Google is, first and foremost a company with a very broad target market: everyone. Note that I have never worn one of these (I was merely close to destroying a pair when I accidentally – and literally – bumped into Sergey Brin and nearly knocked them off him). But why do we think that there can only be these broad, consumer-focused use cases?

There is of course a lot more going on in the wearable space: people look at smart fibres that could be used in clothes that could charge devices; any number of sports companions are already in the wild and – judging by my Facebook stream – prosper. Nike’s + system, Adidas miCoach and any number of specialized bicycle enthusiast things combined with slick software seem to do the trick.

Back to Usefulness

However (and that’s a big however) the overall usefulness is pretty limited so far. Why, you say? (because you are, after all, likely to be some tech-loving uber-geek – or why would you otherwise still read these lines?). Well, because you need any number of connections, adapters, cables, actions to upload, download, post, combine, data-dump, you name it in order to make use of the data your snazzy hipster devices and accessories collect. This is great fun and helps drive innovation (or, perhaps better, exploration) of what might or might not work. But (and, again, a big but), it won’t cut it for John Doe/Smith/Mueller. Because it is not useful (enough).

Form and Context Matter

And this is where it gets really interesting: Nike’s Fuelband is rather unintrusive. What isn’t is the frigging download to my phone or computer to actually make sense of it. Because, a wristband doesn’t offer the best user interface on its own (this is not criticism; I think it is a pretty cool device and there is a balance to strike between durability, comfort and information supply). You need to switch on Bluetooth (which you will normally have off to save battery), sync to your phone and then action it. Or you plug it into your computer (plug! What?) and do the same. Media breaks kill interaction. Additional steps make people lose John Doe’s attention. And therefore it is not (yet) ideal. Now then, the combo of a sensor-equipped wearable device, low-energy Bluetooth 4 (which you can leave on as it consumes so little the battery is likely to outlive your device) and some invisible background sync to other devices? Much closer.

And this is where Google Glass (and other devices in that mould) start coming into their own: they offer new interaction opportunities that weren’t there before. They help remove media breaks. Will we all be walking around with a set of those things at dinner parties? Probably not (unless you’re Sergey Brin; I bet he would). Would they make a ton of sense though if I was working as, say, a UPS delivery driver (maps? delivery schedule?), a construction engineer (plans? lay-outs? static calculations?). You bet!

It is always the combination of form and context. Because: when I am going out to a black-tie dinner, that good old minute Nokia phone would probably still not make as big a bulk in my dinner jacket as this big current-day smartphone does. And you know what? My kids could still reach us!

Panel: Providing Wow Through Innovation & Disruption

Soooo.

Better than traveling down to one of the most gorgeous cities in Europe in February is what? Yes, traveling there in June! And so, I will be in Barcelona in a couple of week’s time, i.e. from 26-28 June for GameLab, Spain’s largest gaming conference this year.

And if this wouldn’t be enough, I will have the immense pleasure (and honour!) to speak on a rather cool – and, at first sight, funky-sounding – panel, namely on how to deliver "Wow Through Innovation & Disruption". A lot of buzz words, you say? Well, thank Wilhelm for that… BUT there is something to it as there is a rather cool composition of that panel and I am really looking forward specifically to this one as I think we have people together who will be able to deliver a little more than your usual corporate-y blah blah blah. The panel will feature:

  • Paulina Bozek, the founder of inensu, a maker of games and previously the executive producer of the awe-inspiring Singstar game for Sony (yes, they generated a cool 1/2 billion dollars (!) in retail)
  • Trevor Klein, the Head of Development of digital stuff for Somethin’ Else, another Shoreditch-based content design company who dream up things for the BBC, Boots and other b-based superstars
  • Chris James, CEO of Steel Media, the folks who bring PocketGamer to the world
  • Corey King (remember: no under_scores) from Winnipeg who has some rather cool ideas to takes games to (geo-location plus story-telling plus tons of other cool stuff!)
  • Benoit Auguin, who realized that you can do a lot with the camera facing you (#justsayin)
  • and then we’ll be reigned in by Wilhelm Taht himself, the maven who is the COO of PLGND in beautiful Marseille (after having spent innumerable years in Helsinki)

It will be very cool (even though Barcelona will be very hot)! 😉

The Power of Platforms

Mary Meeker has just released her almost iconic annual “Internet Trend” report. In it (on slide 7), she points out that 88% of the smartphone OS share is now “made in USA”. Now, this might be good for the patriotic US soul but it signifies a much more important thing and that is the shift from carrier control to platform control. If you are an EU politician, you may lament that the current winners are from North America, but the fundamental shift does not actually depend on it (there will be Canada on the map next year again, and we may well see some Asia-led one, too).

The forced break-up by Apple

The introduction of iOS by Apple moved the access to the ultimate customer, the end user, from carrier to platform owner. With hindsight, carrier execs are probably pulling their hair out that they allowed this but they were falling all over each other when Apple came out with its shiny iPhone back, when?, in 2007.

This introduced a monstrous disruption in the telecoms industry as it marked a move from where carriers could dictate what they would or would not allow over their networks to being virtually at the mercy of the platform owners. It was, however, less about the shiny devices (though it helped their market cap to untold heights) but more about the platform approach. And therefore, Apple was, of course, quickly joined and then swiftly overtaken by Android. Today, they now rule the roost (though Apple is fast falling behind).

The Power of (Somewhat) Open Systems

Seen from today, a lot of criticism of the early leader, Apple, is centered around closed systems. People complain that iOS is too restrictive and does not allow them to do what they want to do (take any number of services, be it iCloud, iMessage, Game Center or anything else – they only function on Apple devices). Alas, back in 2007, that didn’t sound so bad. Because, you see, back then there was a) hardly any interaction and b) the one there was was restricted in “my” (haha) carriier network. But then, who cares, right? My friends are on any number of networks, and they change frequently, too. The carriers, however, thought that they could tie people in. Hell, some even thought they could become cool (anyone remember Vodafone Live!?). But that should not happen. And therefore the world changed.

Then came Android and, with it, the ability to dip into an even larger ecosystem, namely Google’s. I mean, who doesn’t use them, right? And with their “don’t be evil” motto, they took it up another notch. The Apple users were thenceforth fanboys and irrational, high-spending hipsters. Proper geeks would go with Android. Now though Google also starts showing signs of wanting to rule the world. The don’t be evil thing hasn’t been heard for some time

The Next Step?

And if you go through Ms Meeker’s deck a little further, you’ll find a lot of slides where Sina Weibo, Tencent, Amazon, eBay, etc feature. And you know what? Neither those companies nor their users give a toss whether the service is being delivered on iOS, Android, BlackBerry 10 or otherwise. They just want their service. And this is the challenge the current platform owners have (and it might sound vaguely familiar to the one carriers had): how to keep your users tied into your platform? It started of on the “it’s easier, better, simpler” lure. However, on most both iOS and Android people now start to realise that that might not be so: why does Google force me into a Gmail account (or is it Google+ now?) in order to get the most out of my shiny new phone? Why does Apple not allow me to share XYZ with my friends independent of what handset system they choose to use? This, incidentally, is why it makes insane sense for BlackBerry to release its BBM solution across other operating systems, too… (but this will be the only corporate plug today).

In short, when you look at the overall ecosystem, people want Facebook, Twitter, Sina Weibo, Line, Snapchat, Instagram, YouTube, LinkedIn, Skype, WhatsApp, you name it. They don’t really care where. Does this sound familiar? The first iPhone users went to AT&T because they were it was the only carrier that had it. Today, they’d scoff at a carrier that doesn’t have it (just ask Sprint, they allegedly struck a [too?] rich deal to get it).

What this means is that, in the (near) future, it will be less about operating systems (come on, who cares about them?) but more about actual applications. So what’s the winning one? Facebook? Twitter, Skype? I’d argue there’s more to come. We’ve heard of Line, Kakao. So what about Alibaba (check slide 69 on Ms Meeker’s deck), or Tencent’s We Chat (slide 65)? It is services and products users crave. These are platforms all right! The only reason they went for the platform owners was that they had better access routes than the (previous) incumbents. Now though they might have called in old Goethe’s Faust:

Do you not see the ghosts I’ve called?
Came in the night when I was asleep.
Here in the dark far too big.
The ghosts I’ve called won’t let me go. 

So then, dear friends, what next?

Mary Meeker’s 2013 Internet Trends

Mary Meeker’s wisdom is here again. The legendary slides on this year’s internet trends. Everyone in the digital space needs to have a look at them, so here you go:

 

London’s Tech City or the Art of Navel Gazing (?!)

This is not specifically about mobile. It is more about the blinkered view of people living, working, reflecting on certain constrained areas in this world (and, no, for once I am not looking at you, Silicon Valley). And it is a cry for my adopted country (and county) to start getting things right…

London, oh London…

A writer way superior to me, i.e. the inimitable Monty Munford (that is a compliment, by the way), wrote a note about a report by the good folks from GfK about the challenges of the centre of horn-rimmed glasses and checkered shirts that is otherwise known as Shoreditch, the London former no-go zone come tech-hipster-central and biggest adversary to Berlin (in Europe, that is), in other words, the British equiavalent to the Valley.

According to the GfK survey, who queried a full 141 people, the biggest challenge is finding talent. Well, doh, given that London has one of the highest costs of living in the universe and beyond. The second biggest challenge was access to capital (generally true but, well, tough luck if you’re trying to flog hotel-room-finder #47).

Things May not Be What They Seem…

Now, you see, I am living and working in the North-West of England (which feels, when you live in Shoreditch, something like North Dakota when you live in the Valley). The difference is this: the rather affluent area South of Manchester is a mere 1:40 hours by train away from London, which is roughly the equivalent of going from Sunnyvale into SF – if you’re lucky). Now, them Londoners still things it’s North friggin’ Dakota… So whenever I tweet a picture of the view from my home office (our “proper” office is even cooler) people regularly go ooh and aah about how great I have it. And you get proper big city grid, too. So the question is: what’s stopping you?

The thing is this: the NW of England boasts a few goodies (and the McLaren F1 dealership down the road in a town of 15,000 is not even one of those – maybe it becomes one after your big exit): the University of Manchester has the Kingdom’s largest Physics faculty, there’s also a UI lab and the neighbouring universities in Salford, Lancaster, etc. all have run digitally-focussed courses for quite some time with great success. Manchester now also has MediaCityUK (yeah, someone with an English degree should have had a look at that name) with the BBC and tons of media production being there. The region also is home to some of the revolutions in video games (Psygnosis, Rockstar Leeds, Infogrames, EA’s studio in Warrington [now closed] and Travellers Tales [of LEGO Star Wars fame]) all being here. Chillingo is here. I-Play and Mforma were (but then, they “were” anyway). With Astra Zeneca et al, there is also “real” business up here. Tons of agencies etc. All this produced a surprisingly large sector or digital citizens “oop North”. When you sit in the train to London, there are plenty of fancy Macs being hammered on to get the latest RFP, pitch, proposal sent out via the train’s dodgy WiFi en route down South.

Then, of course, there’s the history. It was Manchester where capitalism proper was born, forgot? And there’s plenty of that to be had. Old Abe thanked the workers of Manchester for it – as there might not have been an independent US otherwise… (I stop here as this would be a huge post on its own). But you have more than cotton and silk (yes, I live in Macclesfield, the official Western end of the Silk Road) and, more recently, footballers (soccer players for you Americans). Because, you see, there’s them coders here. And designers, programmers, and some such thing. They’re rare anywhere, mind you. But they cannot only be found in and around Shoreditch. And it is because of that I would plead to stop this navel-gazing. It doesn’t suit you, London (or anyone else – it’s slightly embarrassing, you see).

Spread Out!

So, my dear fixie-riding, horn-rimmed-glasses-wearing, checkered-shirt-flogging Hoxton friends: give it some thought… There’s even fancy coffee now, by the way. Try ManCoCo or Has Bean (a little further South, admittedly) for your artisan fix. Oh, and did I mention you can do kerbside to gate in 15 minutes at MAN (try that at LHR)?

And to Mr Cameron and friends (and to Mike Butcher, Russell Buckley et al): your country goes beyond Marlow or (for Mike) Berlin (that’s San Jose and NYC, respectively, for you Valley folks).

Quick Note on Blog Design

You may have seen that I changed the blog template (still all cheapo i.e. free WP stuff) as I thought the old one was somewhat dated (yes, Microsoft, you are leading the new design revolution, it seems!).

I am toying with a couple of ideas but want it to be super-simple and clean. Also, I do not use this (nor plan to use this) as a place to generate, induce, solicitate or drum up any business (which is perhaps silly, but hey). So, no, I do not need templates that come with shiny “here’s why we serve you best” stuff and such things. The only thing I feel partial to is my own little domain. So anything works really. If you have better ideas or just ideas, let me know…

PS: oh, and, no, I don’t like that mugshot that this particular template adds, either…

Page 6 of 73

Powered by WordPress & Theme by Anders Norén