These are my slides from the talk “Capturing Users” I delivered on 30 Nov 2013 at the most excellent StartUp Next conference in Sofia (Bulgaria). For those who were there: the “missing slide” is now included… 😉
These are my slides from the talk “Capturing Users” I delivered on 30 Nov 2013 at the most excellent StartUp Next conference in Sofia (Bulgaria). For those who were there: the “missing slide” is now included… 😉
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mpux
Very interesting…. especially the ref to Yakai Chou/ gamification. Assume you’re also familiar with Dave McClure’s AARRR Pirate metrics then?
Volker Hirsch
Thanks! And, yes, McClure is of course well-known. What I tried to do is to get people to design their product/service/app in a way that they pull retention in by way of design rather than sales/marketing/pre-/after-sales. The AARRR metrics refer to similar things but McClure could have made the importance of “engagement by design” a little clearer: without that, the job gets so much harder. In essence, I think we are all saying the same thing though, I suppose. 🙂
mpux
Yes, in-built retention features as part of the product DNA! Although sadly this is not a very widely distributed knowledge among product owners, which I guess is your point 🙂
Volker Hirsch
Yes, that’s my point indeed! 🙂
mpux
🙂 Hope to see you soon. Mike