Carnival of the Mobilists # 207

A fresh new year with the conference and rumour seasons already in full swing, 2010 promises to becoming an exciting one for all things mobile. So let’s be kicking off another Carnival of the Mobilists (it is carnival season, too, after all). What do we have this week?

Russell Buckley looks at the benefits but also disadvantages of a retail experience online, on mobile and on the high street. He looks at this from the perspective of search vs discovery and, alas, the mobile being, well, mobile, he predicts some impact. Suffice to say, it involves the renaissance of the (much beloved by me) local bookstore! Russell’s post is here.

Mark Jaffe has an almost lyrical contribution musing about “monetizing passion” (and he is quick to point out that, despite the closeness to that other show in Las Vegas last week, he is not talking about adult entertainment). It is an intriguing angle on a well-covered topic: he basically posits that the ability to digitally provide the immediacy of satisfying passion presents one of the greatest marketing opportunities around. I concur! His post is here.

WIP Jam contributes a very insightful guest post by Informa Principal Analyst Malik Saadi who suggests that the fragmented smartphonosphere (great word!) and resultant increasing costs of native development will provide a lever for the mobile web, and he reasons it well! He reckons that the low latency of next-generation networks (LTE et al) will make the web the new ubiquitous platform for app development. If the battery life of the devices holds up, I might add… Malik’s post is here.

The good folks at mobiThinking have a great overview of available mobile metrics reports from the various ad networks, and all of them in one place. A fantastic resource! Their write-up is here.

And, finally, Aviv Revach looks forward to the Mobile World Congress and the second most important thing (after actually finding a place to sit down for your meetings) and is assembling a compilation of networking events (and, well, yes, parties) in Barcelona. Make sure to check in on his post (which he will update) here.

Which concludes this week’s Carnival. Now get back to your work and if you are attending the Mobile Games Forum or the conference that starts the mobile build-up to this summer’s FIFA World Cup, namely M-Football (both in London), make sure to connect; I’ll be at both.

Image credit:


Conference: M-Football, London


Mobile Premier Awards / Barcelona 2010


  1. Thanks for the reference –
    Be sure to keep me posted with new events!

  2. Tom

    Hi Volker! Nice edition of the Carnival!

    Just a suggestion for the future: please make links stand out more typographically, so that you don't have to search for greyish “here” in the black body text.

    Personally, I like when a short summary/some keywords from the post is hyperlinked (like in e.g. Carnival #205:…), but just linking the blogger's name or whatever is also fine.

  3. Hi Tom. Apologies for this, and, yes, I have realised this. It's in the theme and I don't write code… 🙁 Will look if I can fix it. Otherwise: anyone else who could help? Thanks.

  4. Link colour is fixed. Thanks to the theme creator ( He also sorted me out with paragraph spacing. Should be easier to read now and all around better to use.

  5. rashmi23w

    Thanks. Looking forward to more updates

  6. linda

    this is nice thank you

Leave a Reply

Powered by WordPress & Theme by Anders Norén