{"id":85,"date":"2007-12-04T01:18:00","date_gmt":"2007-12-04T01:18:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/12\/04\/circular-entertainment-is-with-you-or-not\/"},"modified":"2007-12-04T01:18:00","modified_gmt":"2007-12-04T01:18:00","slug":"circular-entertainment-is-with-you-or-not","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/12\/04\/circular-entertainment-is-with-you-or-not\/","title":{"rendered":"Circular Entertainment is with you — or not…"},"content":{"rendered":"

\"\"<\/a>What’s mobile in the following? Well, Nokia is involved and it is a development that would surely affect the mobile screen! A survey commissioned by Nokia found<\/a> that, by 2012, one quarter of all media will be created and consumed from within a circle of peers rather than from traditional media. The ongoing rise of social media then, which the survey dubs “circular entertainment”.<\/p>\n

In the course of the study consumers from 17 countries were interviewed about their digital behaviors and lifestyles signposting emerging entertainment trends. Combining views from “industry leading figures” with Nokia’s own research from the 900m people that use their phones , Nokia apparently “constructed a global picture of what it believes entertainment will look like over the next five years.” Bless them…<\/p>\n

\"\"<\/a>Nokia’s VP multimedia Mark Selby<\/a> said that “[t]he trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups – a form of collaborative social media.” So the NY Times<\/a>‘ executive editor, Bill Keller<\/a>, was right when he suspected <\/a>that the “media tsunami” that is aggregated and re-purposed content today is threatening the place of traditional media.<\/p>\n

\"\"<\/a>The chaps from the Future Laboratory<\/a>, who conducted the survey, went even further: “Key to this evolution is consumers’ basic human desire to compare and contrast, create and communicate. We believe the next episode promises to deliver the democracy politics can only dream of.” So Bush and Putin aren’t all that scary after all? Phew!<\/p>\n

I have some doubts if the survey really captures the mainstream, or otherwise society is further than I would have thought. These are the numbers they posted (based on the 9,000 consumers they surveyed):<\/p>\n