{"id":8,"date":"2007-04-05T11:25:00","date_gmt":"2007-04-05T11:25:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/04\/05\/fhm-heat-bet-on-ugc-emap-puts-yospace-to-work\/"},"modified":"2012-04-25T14:39:54","modified_gmt":"2012-04-25T13:39:54","slug":"fhm-heat-bet-on-ugc-emap-puts-yospace-to-work","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/04\/05\/fhm-heat-bet-on-ugc-emap-puts-yospace-to-work\/","title":{"rendered":"FHM &amp; Heat bet on UGC &#8211; EMAP puts Yospace to work"},"content":{"rendered":"<p><a href=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/Riiy1XZdRKI\/AAAAAAAAAA0\/HPQGTHKWQSM\/s1600-h\/Emap_logo.png\"><img decoding=\"async\" style=\"float:left;cursor:pointer;margin:0 10px 10px 0;\" src=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/Riiy1XZdRKI\/AAAAAAAAAA0\/HPQGTHKWQSM\/s320\/Emap_logo.png\" alt=\"\" border=\"0\" \/><\/a>It took them a short while to wrap the <a href=\"http:\/\/www.growingbusiness.co.uk\/Yospace_founders_sell_to_Emap.YX5-hipoEmfC1w.html\">acquisition<\/a> of Yospace up and digest everything but now EMAP announced they&#8217;ll be relaunching their FHM and Heat brands on mobile centered around the coveted UGC; and all will of course be driven by Yospace&#8217;s platform. The blurb published by <a href=\"http:\/\/www.nma.co.uk\/Logon\/ResourceBarrier.aspx?RequiredServices=17,%7C&amp;PipelinedPage=\/Articles\/32578\/Emap+to+put+UGC+at+core+of+FHM+and+Heat+relaunches+on.html&amp;PipelinedQueryString=liArticleID%3d32578#ContentContinues\">NMA<\/a> (you need a subscription to read the full article) reports that &#8220;it is still too early to officially talk about the services&#8221; [why do they then???] but the intention is basically to leverage the brands to drive user-generated video content.<\/p>\n<p>For those not so familiar: Yospace powers the successful SeeMeTV service of UK operator 3. <a href=\"http:\/\/www.fiercemobilecontent.com\/top-mobile-applications-2006-seemetv\">FierceMobileContent<\/a> tells you why it&#8217;s great.<\/p>\n<p>I am curious as to what this will mean other than the EMAP team seemingly struggling to transfer editorial onto the mobile platform in a successful business model&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It took them a short while to wrap the acquisition of Yospace up and digest everything but now EMAP announced they&#8217;ll be relaunching their FHM and Heat brands on mobile centered around the coveted UGC; and all will of course be driven by Yospace&#8217;s platform. The blurb published by NMA (you need a subscription to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1200],"tags":[189,208,400,576,669,739],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-deals","tag-emap","tag-fhm","tag-mobile-conternt","tag-seemetv","tag-ugc","tag-yospace"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-8","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":1,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/8\/revisions"}],"predecessor-version":[{"id":1641,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/8\/revisions\/1641"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}