{"id":435,"date":"2009-07-21T19:23:44","date_gmt":"2009-07-21T18:23:44","guid":{"rendered":"http:\/\/vhirsch.com\/blog\/2009\/07\/21\/mobile-app-market-worth-25-bn-by-2014\/"},"modified":"2009-07-21T19:34:55","modified_gmt":"2009-07-21T18:34:55","slug":"mobile-app-market-worth-25-bn-by-2014","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2009\/07\/21\/mobile-app-market-worth-25-bn-by-2014\/","title":{"rendered":"Mobile App Market worth $25 bn by 2014!?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin: 5px; float: left\" src=\"https:\/\/vhirsch.com\/blog\/wp-content\/uploads\/2009\/07\/dollarsign.jpg\" alt=\"\" width=\"105\" height=\"105\" \/>Juniper is a research firm that regularly puts out 5-year forecasts, which it then varies equally regularly with new 5-year forecasts. So following on from the <a href=\"https:\/\/vhirsch.com\/blog\/2009\/07\/21\/so-google-app-store-or-web-or-both\/\">app vs web debate<\/a>, Juniper rides to the rescue of the app world with its <a href=\"http:\/\/www.fiercewireless.com\/press-releases\/mobile-application-revenues-reach-25bn-2014-apps-stores-hit-mass-market-juniper-repor\">latest<\/a> (well, not so fresh anymore really), predicting a not so modest $25 bn industry from mobile applications by 2014. There you have it, Google&#8230;<\/p>\n<p>The big hockey stick will kick in from 2011 and it will come from value-added services rather than revenues from one-off downloads. Games will remain the biggest<\/p>\n<p>So with this I wholeheartedly agree (as I pointed out <a href=\"https:\/\/vhirsch.com\/blog\/2009\/07\/14\/mobile-innovation-in-response-to-scoble\/\">here<\/a>): the sector went from innovation through handsets to innovation through apps and is starting to enter innovation through services. If it will be a $25bn market in 5 years time, I don&#8217;t know. But then: the report is from April, so maybe they have varied it since.<\/p>\n<p>The underlying rationale however is correct: mobile applications are merely a facilitator for the delivery of services to mobile devices, and there lies a lot of revenue hidden. So upwards, onwards!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juniper is a research firm that regularly puts out 5-year forecasts, which it then varies equally regularly with new 5-year forecasts. So following on from the app vs web debate, Juniper rides to the rescue of the app world with its latest (well, not so fresh anymore really), predicting a not so modest $25 bn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[756],"tags":[54,252,328,394,531,802],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-756","tag-apps","tag-google","tag-juniper","tag-mobile-applications","tag-predictions","tag-vas"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-71","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=435"}],"version-history":[{"count":2,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/435\/revisions"}],"predecessor-version":[{"id":436,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/435\/revisions\/436"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}