{"id":366,"date":"2009-07-03T01:39:18","date_gmt":"2009-07-03T00:39:18","guid":{"rendered":"http:\/\/vhirsch.com\/blog\/2009\/07\/03\/virgin-canada-bought-by-bell\/"},"modified":"2012-04-25T14:39:53","modified_gmt":"2012-04-25T13:39:53","slug":"virgin-canada-bought-by-bell","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2009\/07\/03\/virgin-canada-bought-by-bell\/","title":{"rendered":"Virgin Canada bought by Bell"},"content":{"rendered":"

\"\"MVNOs seem to be seeking the shelter of big incumbents. Or is it the other way around? Incumbents buying the brands built by MVNOs and internalizing cost along the way? I suspect it is the latter but the economics would work either way…<\/p>\n

Anyway, along these lines, Bell Mobility, the Canadian incumbent carrier, announced today<\/a> that it has acquired Virgin Mobile Canada (or rather the half it did not own already) for Can$ 142m. This follows the acquisitions of Virgin Mobile UK by NTL<\/a> and Virgin Mobile Australia by Optus<\/a>. And, continuing the above theme, Bell also announced that Virgin will continue to operate under its own “unique wireless brand with special appeal to young Canadians”. There you have it.<\/p>\n","protected":false},"excerpt":{"rendered":"

MVNOs seem to be seeking the shelter of big incumbents. Or is it the other way around? Incumbents buying the brands built by MVNOs and internalizing cost along the way? I suspect it is the latter but the economics would work either way… Anyway, along these lines, Bell Mobility, the Canadian incumbent carrier, announced today […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[756,1200],"tags":[107,766,446,692,782],"class_list":["post-366","post","type-post","status-publish","format-standard","hentry","category-756","category-deals","tag-carriers","tag-ma","tag-mvno","tag-virgin-media","tag-virgin-mobile"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-5U","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":2,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":1621,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions\/1621"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}