{"id":32,"date":"2007-05-15T23:31:00","date_gmt":"2007-05-15T23:31:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/05\/15\/buongiorno-buys-flytxt-and-it-goes-on\/"},"modified":"2007-05-15T23:31:00","modified_gmt":"2007-05-15T23:31:00","slug":"buongiorno-buys-flytxt-and-it-goes-on","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/05\/15\/buongiorno-buys-flytxt-and-it-goes-on\/","title":{"rendered":"Buongiorno buys Flytxt&#8230; and it goes on&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/2.bp.blogspot.com\/_krrmJx627x4\/RkpGrzA-yoI\/AAAAAAAAAF8\/oMs_cUFkM7M\/s1600-h\/buongiorno.gif\"><img decoding=\"async\" style=\"float:left;cursor:pointer;margin:0 10px 10px 0;\" src=\"http:\/\/2.bp.blogspot.com\/_krrmJx627x4\/RkpGrzA-yoI\/AAAAAAAAAF8\/oMs_cUFkM7M\/s320\/buongiorno.gif\" alt=\"\" border=\"0\" \/><\/a>Consolidation of the mobile marketing sector seems to <a href=\"http:\/\/www.cellular-news.com\/story\/23774.php\">happen faster<\/a> than people can blog: Italian mobile content distributor <a href=\"http:\/\/www.buongiorno.com\/\">Buongiorno<\/a> has acquired UK and US operations of <a href=\"http:\/\/www.flytxt.com\">Flytxt<\/a> for c. $ 5.4m. With Buongiorno&#8217;s platform and D2C focus and Flytxt&#8217;s background (they provide a tool that allows marketing types to run their own campaigns), this is a somewhat different twist to the approach Microsoft, Google, Yahoo! and others have been taking. A D2C player should really be better positioned to bridge the gap between advertiser and consumer as they are much closer to the latter.<\/p>\n<p><a href=\"http:\/\/2.bp.blogspot.com\/_krrmJx627x4\/RkpGxzA-ypI\/AAAAAAAAAGE\/nR08ohzhy_4\/s1600-h\/flytxt.jpg\"><img decoding=\"async\" style=\"float:right;cursor:pointer;width:114px;height:59px;margin:0 0 10px 10px;\" src=\"http:\/\/2.bp.blogspot.com\/_krrmJx627x4\/RkpGxzA-ypI\/AAAAAAAAAGE\/nR08ohzhy_4\/s320\/flytxt.jpg\" alt=\"\" border=\"0\" \/><\/a>Here&#8217;s what they say: &#8220;Mobiles allow marketers to reach individuals in new ways, which are not possible with other media and open up dramatic new opportunities for marketers to interact with consumers. Flytxt&#8217;s work with Orange on its &#8216;Orange Wednesdays&#8217; campaign is testament to how powerful the use of mobile can be as a marketing and advertising tool&#8221;. By way of background: <a href=\"http:\/\/orangewednesdays.orange.co.uk\/\">Orange Wednesdays<\/a> are a BOGOF cinema service that has mobile ticketing components (i.e. you can sign up\/participate via mobile), and if we get this right, the mobile component is based on Flytxt&#8217;s propositions&#8230;<\/p>\n<p>No numbers on usage and\/or take-up though, and that is a pity&#8230; Other than that, this combination could be intriguing. Bring it on, folks!<a href=\"http:\/\/orangewednesdays.orange.co.uk\/\"><br \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consolidation of the mobile marketing sector seems to happen faster than people can blog: Italian mobile content distributor Buongiorno has acquired UK and US operations of Flytxt for c. $ 5.4m. With Buongiorno&#8217;s platform and D2C focus and Flytxt&#8217;s background (they provide a tool that allows marketing types to run their own campaigns), this is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[19,97,219,393,406],"class_list":["post-32","post","type-post","status-publish","format-standard","hentry","tag-acquisition","tag-buongiorno","tag-flytxt","tag-mobile-advertising","tag-mobile-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-w","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}