{"id":29,"date":"2007-05-11T23:34:00","date_gmt":"2007-05-11T23:34:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/05\/11\/smart-negotiations-or-headaches-with-widget-economics\/"},"modified":"2007-05-11T23:34:00","modified_gmt":"2007-05-11T23:34:00","slug":"smart-negotiations-or-headaches-with-widget-economics","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/05\/11\/smart-negotiations-or-headaches-with-widget-economics\/","title":{"rendered":"Smart negotiations OR headaches with widget economics&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/RkT_nDA-ydI\/AAAAAAAAAEk\/9qvyx5E7pYg\/s1600-h\/MySpace+logo.gif\"><img decoding=\"async\" style=\"float:left;cursor:pointer;margin:0 10px 10px 0;\" src=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/RkT_nDA-ydI\/AAAAAAAAAEk\/9qvyx5E7pYg\/s320\/MySpace+logo.gif\" alt=\"\" border=\"0\" \/><\/a>Not really mobile but rather noteworthy and juicy, so here goes: According to <a href=\"http:\/\/www.techcrunch.com\/2007\/05\/07\/myspace-to-acquire-photobucket-for-250-million\/\">TechCrunch<\/a>, MySpace pockets Photobucket, the web&#8217;s #1 photo site (ahead of Flickr) for some $250m + earn-outs. Photobucket has 40m users, much more than YouTube had when they were acquired by Google. Therefore, TechCrunch contends that MySpace made a killing. So far interesting but not really out of the ordinary. Now, here comes then:<\/p>\n<div style=\"text-align:left;\"><a href=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/RkT_7DA-yfI\/AAAAAAAAAE0\/BSGb_fBhtvM\/s1600-h\/Photobucket+logo.gif\"><img decoding=\"async\" style=\"float:right;cursor:pointer;margin:0 0 10px 10px;\" src=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/RkT_7DA-yfI\/AAAAAAAAAE0\/BSGb_fBhtvM\/s320\/Photobucket+logo.gif\" alt=\"\" border=\"0\" \/><\/a><\/div>\n<p>There have been consistent <a href=\"http:\/\/www.techmeme.com\/070507\/p46#a070507p46\">rumours<\/a> that MySpace briefly flexed its muscles when in later stages of negotiations with Photobucket. In short: it shut the Photobucket links on its sites down (see <a href=\"http:\/\/www.techcrunch.com\/2007\/04\/10\/photobucket-videos-blocked-on-myspace\/\">here<\/a>). All this was about, well, <a href=\"http:\/\/gigaom.com\/2007\/04\/24\/myspace-show-me-the-money\/\">$$$<\/a>: MySpace would not benefit from ads that are embedded on Photobucket&#8217;s widgets. This constitutes a violation of MySpace&#8217;s terms (rather understandable). So: Shutdown! &#8230; A brief reminder on just how much Photobucket depended on MySpace&#8217;s platform in order to sustain its user based and value. The site generated lots of traffic for Photobucket-hosted content: according to the Photobucket co-founder and CEO, Alex Welch, quoted in the above posting, 50%+ of all MySpace pages contain Photobucket content&#8230; They were between a rock and a hard place as the position of widget makers and their &#8220;hosts&#8221; is uneasy at best (see the interesting post of Andrew Chen <a href=\"http:\/\/andrewchen.typepad.com\/andrew_chens_blog\/2007\/04\/widgets_ad_netw.html\">here<\/a>).<\/p>\n<p>In any case, at that price, it was certainly a deal that looks much healthier than YouTube did ($13 vs. $67 per user) &#8211; the numbers again are as per TechCrunch &#8211; and I would applaud MySpace on some nifty piece of negotiating! Given the whole interdependancy in the widget world, it was probably a proper win-win, too. Halleluja!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not really mobile but rather noteworthy and juicy, so here goes: According to TechCrunch, MySpace pockets Photobucket, the web&#8217;s #1 photo site (ahead of Flickr) for some $250m + earn-outs. Photobucket has 40m users, much more than YouTube had when they were acquired by Google. Therefore, TechCrunch contends that MySpace made a killing. So far [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[19,141,449,510,720],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","tag-acquisition","tag-content","tag-myspace","tag-photobucket","tag-widgets"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-t","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}