{"id":262,"date":"2009-05-19T18:53:00","date_gmt":"2009-05-19T18:53:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2009\/05\/19\/handset-choice-ease-of-use-rules\/"},"modified":"2009-05-19T18:53:00","modified_gmt":"2009-05-19T18:53:00","slug":"handset-choice-ease-of-use-rules","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2009\/05\/19\/handset-choice-ease-of-use-rules\/","title":{"rendered":"Handset Choice: Ease of Use Rules!"},"content":{"rendered":"<p>A lot of iPhones later, the industry now also has it black on white: Ease of use is the primary reason influencing the choice of a handset for users. Or so we are being <a href=\"http:\/\/www.mobile-ent.biz\/news\/33281\/Top-reason-to-buy-a-phone-User-experience\">told<\/a>. It is not that surprising, is it? Here&#8217;s the top answers users gave on what they look at when buying a new phone. It is taken from 1,500 interviews that were conducted for <a href=\"http:\/\/www.nuance.com\">Nuance<\/a>, a top sponsor of MEX (which is, you guessed it, a conference on Mobile User Experience).<\/p>\n<div><\/div>\n<div>So any vested interests aside, here&#8217;s the top results:<\/div>\n<div>\n<ol>\n<li>Ease of use (69.0%)<\/li>\n<li>Screen Size (61.4%)<\/li>\n<li>Coolness Factor (61.1%)<\/li>\n<li>Camera (60.8%)<\/li>\n<li>Range of Accessories (58.4%)<\/li>\n<li>Keyboard (58.1%)<\/li>\n<li>Battery Life (56.6%)<\/li>\n<li>Music Playback (50.9%)<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A lot of iPhones later, the industry now also has it black on white: Ease of use is the primary reason influencing the choice of a handset for users. Or so we are being told. It is not that surprising, is it? Here&#8217;s the top answers users gave on what they look at when buying [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[310,612,670,678],"class_list":["post-262","post","type-post","status-publish","format-standard","hentry","tag-iphone","tag-stats","tag-ui","tag-user-experience"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-4e","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}