{"id":23,"date":"2007-04-25T16:02:00","date_gmt":"2007-04-25T16:02:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/04\/25\/vodafone-loses-brand-value\/"},"modified":"2007-04-25T16:02:00","modified_gmt":"2007-04-25T16:02:00","slug":"vodafone-loses-brand-value","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/04\/25\/vodafone-loses-brand-value\/","title":{"rendered":"Vodafone loses brand value"},"content":{"rendered":"<p><a href=\"http:\/\/3.bp.blogspot.com\/_krrmJx627x4\/Ri97zzA-ySI\/AAAAAAAAADM\/T5KLTJUX5iM\/s1600-h\/VF+logo.jpg\"><img decoding=\"async\" style=\"float:left;cursor:pointer;width:104px;height:75px;margin:0 10px 10px 0;\" src=\"http:\/\/3.bp.blogspot.com\/_krrmJx627x4\/Ri97zzA-ySI\/AAAAAAAAADM\/T5KLTJUX5iM\/s320\/VF+logo.jpg\" alt=\"\" border=\"0\" \/><\/a>Vodafone has lost 12% of its brand&#8217;s value, which is now &#8220;only&#8221; worth some $21 bn, says brand experts <a href=\"http:\/\/www.cellular-news.com\/story\/23359.php\">MillwardBrown<\/a>. It&#8217;s brand value is dwarfed by China Mobile with a cool $41 bn, which makes it #1 amongst telecoms and #5 amongst all brands.<\/p>\n<p>Who holds #1? Google (tempted to say &#8220;of course&#8221;) &#8211; the brand is valued at $66 bn and it recorded the highest value rise over the last year with 77%.<\/p>\n<p>In telecoms, a notable mention must be Cingular, a brand that is being eliminated, which added 39% (the third highest climb overall) in value in 2006 and slots in as the 6th most valuable telecoms brand with AT&amp;T, the brand that will replace it, nowhere in sight&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodafone has lost 12% of its brand&#8217;s value, which is now &#8220;only&#8221; worth some $21 bn, says brand experts MillwardBrown. It&#8217;s brand value is dwarfed by China Mobile with a cool $41 bn, which makes it #1 amongst telecoms and #5 amongst all brands. Who holds #1? Google (tempted to say &#8220;of course&#8221;) &#8211; the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[89,90,107,123,129,492,697],"class_list":["post-23","post","type-post","status-publish","format-standard","hentry","tag-brand-value","tag-brands","tag-carriers","tag-china-mobile","tag-cingular","tag-operator","tag-vodafone"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-n","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}