{"id":223,"date":"2009-03-12T00:27:00","date_gmt":"2009-03-12T00:27:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2009\/03\/12\/smartphone-market-shares-growth\/"},"modified":"2012-04-25T14:48:01","modified_gmt":"2012-04-25T13:48:01","slug":"smartphone-market-shares-growth","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2009\/03\/12\/smartphone-market-shares-growth\/","title":{"rendered":"Smartphone Market Shares & Growth"},"content":{"rendered":"

\"\"<\/a>World market leader Nokia had a bruising 2008, at least in the smartphone field. According to a study<\/a>, the Finns’ market share in this segment dropped by 10% to a – well – still fairly respectable 40.8% in Q4\/2008 (as compared to 50.9% a for the quarter in the previous year). Painful!<\/p>\n

<\/div>\n
The big winners were RIM (growth of 84.9% year-on-year), Apple (111.6%) and Samsung (138%) although the latter grew from a fairly low share (1.8%). HTC was up 20% but its carrier-branded handsets (T-Mobile G1, etc) were not listed under its own tab but under “others”, so there might actually have been more (probable when considering that the company’s profits rose sharply<\/a> in Q4\/2008 on G1 sales).<\/div>\n
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Apple, interestingly, is said to have suffered a fall of sales during Q4\/2008 with growth in that quarter driven by the Blackberry Storm, T-Mobile G1 and strong Samsung sales. On the OS side, Windows Mobile made headway, mainly via the successful HTC Touch line and the Samsung Omnia.<\/div>\n
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Overall smartphone sales in Q4\/2008 were 38m and 140m for the whole year. This seems to tie in roughly with the numbers I discussed<\/a> earlier this month. <\/div>\n
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The changes are of interest to the content industry, too. Smartphones make for a disproportionate amount of content consumption, and smartphones also lead the way for the new app stores that are breaking through everywhere after Apple showed<\/a> its competitors just how much consumers are craving content. RIM is out of the blocks<\/a>, as is Android. Nokia announced its Ovi Store and runs similar programmes with N-Gage, NCD and Comes with Music already and Windows Mobile has just announced<\/a> the shop it will launch itself. Remains to be seen where Palm will go with its Pre and WebOS<\/a>: it only had 0.9% of the market (some faithful Treo users!) and hence lots of catching up to do. And what about the newly coined JavaFX<\/a>?<\/div>\n
<\/div>\n
Here are the charts (courtesy of Gartner via Cellular News<\/a>) for 1) Q4 2008 by vendor, 2) all of 2008 by vendor, 3) Q4\/2008: by operating system and 4) all of 2008 by OS:<\/div>\n
<\/p>\n

Worldwide: Smartphone Sales to End Users by Vendor<\/h2>\n

(Thousands of Units)<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Company<\/th>\n4Q08 Sales<\/th>\nMarket Share4Q08 (%)<\/th>\n4Q07 Sales<\/th>\nMarket Share4Q07 (%)<\/th>\n4Q07-4Q08 Growth (%)<\/th>\n<\/tr>\n
Nokia<\/td>\n15,561.7<\/td>\n40.8%<\/td>\n18,703.3<\/td>\n50.9%<\/td>\n-16.8%<\/td>\n<\/tr>\n
RIM<\/td>\n7,442.6<\/td>\n19.5%<\/td>\n4,024.7<\/td>\n10.9%<\/td>\n84.9%<\/td>\n<\/tr>\n
Apple<\/td>\n4,079.4<\/td>\n10.7%<\/td>\n1,928.3<\/td>\n5.2%<\/td>\n111.6%<\/td>\n<\/tr>\n
HTC<\/td>\n1,631.7<\/td>\n4.3%<\/td>\n1,361.1<\/td>\n3.7%<\/td>\n19.9%<\/td>\n<\/tr>\n
Samsung<\/td>\n1,598.2<\/td>\n4.2%<\/td>\n671.5<\/td>\n\n1.8%<\/td>\n138.0%<\/td>\n<\/tr>\n
Others<\/td>\n7,829.7<\/td>\n20.5%<\/td>\n10,077.3<\/td>\n27.4%<\/td>\n-22.3%<\/td>\n<\/tr>\n
Total<\/strong><\/td>\n38,143.3<\/strong><\/td>\n100%<\/strong><\/td>\n36,766.1<\/strong><\/td>\n100%<\/strong><\/td>\n3.7%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

<\/span><\/div>\n

<\/div>\n
<\/div>\n
<\/p>\n

Worldwide: Smartphone Sales to End Users by Vendor, 2008<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n
Company<\/th>\n2008 Sales<\/th>\nMarket Share 2008<\/th>\n2007 Sales<\/th>\nMarket Share 2007<\/th>\nGrowth
2007-2008 <\/th>\n<\/tr>\n
Nokia<\/td>\n60,920.5<\/td>\n43.7%<\/td>\n60,465.0<\/td>\n49.4%<\/td>\n0.8%<\/td>\n<\/tr>\n
RIM<\/td>\n23,149.0<\/td>\n16.6%<\/td>\n11,767.7<\/td>\n9.6%<\/td>\n96.7%<\/td>\n<\/tr>\n
Apple<\/td>\n11,417.5<\/td>\n8.2%<\/td>\n3,302.6<\/td>\n2.7%<\/td>\n245.7%<\/td>\n<\/tr>\n
HTC<\/td>\n5,895.4<\/td>\n4.2%<\/td>\n3,718.5<\/td>\n3.0%<\/td>\n58.5%<\/td>\n<\/tr>\n
Sharp<\/td>\n5,234.2<\/td>\n3.8%<\/td>\n6,885.3<\/td>\n5.6%<\/td>\n-24.0%<\/td>\n<\/tr>\n
Others<\/td>\n32,671.4<\/td>\n23.5%<\/td>\n36,176.6<\/td>\n29.6%<\/td>\n-9.7%<\/td>\n<\/tr>\n
Total<\/strong><\/td>\n139,287.9<\/strong><\/td>\n100%<\/strong><\/td>\n122,315.6<\/strong><\/td>\n100%<\/strong><\/td>\n13.9%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

<\/span><\/div>\n

<\/div>\n
<\/p>\n

Worldwide: Smartphone Sales to End Users by Operating System, 4Q08<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n\n
Company<\/th>\n4Q08 Sales<\/th>\nMarket Share 4Q08 <\/th>\n4Q07 Sales<\/th>\nMarket Share 4Q07<\/th>\nGrowth
4Q07-4Q08<\/th>\n<\/tr>\n
Symbian<\/td>\n17,949.1<\/td>\n47.1%<\/td>\n22,902.5<\/td>\n62.3%<\/td>\n-21.6%<\/td>\n<\/tr>\n
RIM<\/td>\n7,442.6<\/td>\n19.5%<\/td>\n4,024.7<\/td>\n10.9%<\/td>\n84.9%<\/td>\n<\/tr>\n
Windows Mobile<\/td>\n4,713.9<\/td>\n12.4%<\/td>\n4,374.4<\/td>\n11.9%<\/td>\n7.8%<\/td>\n<\/tr>\n
Mac OS X<\/td>\n4,079.4<\/td>\n10.7%<\/td>\n1,928.3<\/td>\n5.2%<\/td>\n111.6%<\/td>\n<\/tr>\n
Linux<\/td>\n3,194.9<\/td>\n8.4%<\/td>\n2,675.9<\/td>\n7.3%<\/td>\n19.4%<\/td>\n<\/tr>\n
Palm OS<\/td>\n326.5<\/td>\n0.9%<\/td>\n449.1<\/td>\n1.2%<\/td>\n-27.3%<\/td>\n<\/tr>\n
Other OSs<\/td>\n436.9<\/td>\n1.1%<\/td>\n411.3<\/td>\n1.1%<\/td>\n6.2%<\/td>\n<\/tr>\n
Total<\/strong><\/td>\n38,143.3<\/strong><\/td>\n100%<\/strong><\/td>\n36,766.1<\/strong><\/td>\n100%<\/strong><\/td>\n3.7%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Note: The “Other OSs” category includes sales of Sharp Sidekick devices based on the Danger platform.<\/p>\n

Worldwide: Smartphone Sales to End Users by Operating System, 2008<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n\n
Company<\/th>\n2008 Sales<\/th>\nMarket Share 2008<\/th>\n2007 Sales<\/th>\nMarket Share 2007<\/th>\nGrowth
2007-2008<\/th>\n<\/tr>\n
Symbian<\/td>\n72,933.5<\/td>\n52.4%<\/td>\n77,684.0<\/td>\n63.5%<\/td>\n-6.1%<\/td>\n<\/tr>\n
RIM<\/td>\n23,149.0<\/td>\n16.6%<\/td>\n11,767.7<\/td>\n9.6%<\/td>\n96.7%<\/td>\n<\/tr>\n
Windows Mobile<\/td>\n16,498.1<\/td>\n11.8%<\/td>\n14,698.0<\/td>\n12.0%<\/td>\n12.2%<\/td>\n<\/tr>\n
Mac OS X<\/td>\n11,417.5<\/td>\n8.2%<\/td>\n3,302.6<\/td>\n2.7%<\/td>\n245.7%<\/td>\n<\/tr>\n
Linux<\/td>\n11,262.9<\/td>\n8.1%<\/td>\n11,756.7<\/td>\n9.6%<\/td>\n-4.2%<\/td>\n<\/tr>\n
Palm OS<\/td>\n2,507.2<\/td>\n1.8%<\/td>\n1,762.7<\/td>\n1.4%<\/td>\n42.2%<\/td>\n<\/tr>\n
Other OSs<\/td>\n1,519.7<\/td>\n1.1%<\/td>\n1,344.0<\/td>\n1.1%<\/td>\n13.1%<\/td>\n<\/tr>\n
Total<\/strong><\/td>\n139,287.9<\/strong><\/td>\n100%<\/strong><\/td>\n122,315.6<\/strong><\/td>\n100%<\/strong><\/td>\n13.9%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Note: The “Other OSs” category includes sales of Sharp Sidekick devices based on the Danger platform.<\/p>\n

<\/span><\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

World market leader Nokia had a bruising 2008, at least in the smartphone field. According to a study, the Finns’ market share in this segment dropped by 10% to a – well – still fairly respectable 40.8% in Q4\/2008 (as compared to 50.9% a for the quarter in the previous year). Painful! The big winners […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[53,484],"tags":[50,52,1350,79,228,285,286,345,471,499,529,561,569,595,623,626,725],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-apple","category-oem","tag-android","tag-app-store","tag-apple","tag-blackberry","tag-g1","tag-htc","tag-htc-touch","tag-linux","tag-nokia","tag-palm","tag-pre","tag-rim","tag-samsung","tag-smartphones","tag-symbian","tag-t-mobile","tag-windows-mobile"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-3B","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":1676,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions\/1676"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}