{"id":22,"date":"2007-04-25T15:12:00","date_gmt":"2007-04-25T15:12:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/04\/25\/it-is-not-only-the-kids-playing-mobile-games\/"},"modified":"2012-04-25T14:26:24","modified_gmt":"2012-04-25T13:26:24","slug":"it-is-not-only-the-kids-playing-mobile-games","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/04\/25\/it-is-not-only-the-kids-playing-mobile-games\/","title":{"rendered":"It is NOT (only) the kids playing mobile games"},"content":{"rendered":"<p><a href=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/Ri9ylTA-yRI\/AAAAAAAAADE\/uRP4BTS7-Yw\/s1600-h\/game_device_RGB.jpg\"><img decoding=\"async\" style=\"float:left;cursor:pointer;width:95px;height:89px;margin:0 10px 10px 0;\" src=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/Ri9ylTA-yRI\/AAAAAAAAADE\/uRP4BTS7-Yw\/s320\/game_device_RGB.jpg\" alt=\"\" border=\"0\" \/><\/a><a href=\"http:\/\/home.businesswire.com\/portal\/site\/google\/index.jsp?ndmViewId=news_view&amp;newsId=20070425005311&amp;newsLang=en\">Here<\/a>&#8216;s some always again interesting finds on mobile game demographics re-confirmed :<\/p>\n<p>29% of all 25-34 year-old US-Americans downloaded mobile games in 2006, and 27% of the 18-24 year-olds but only 15% of 13-17 year-olds. The older folks also play more: 50% of the two older age groups vs 41% of the teens play mobile games on a daily basis.<\/p>\n<p>The picture is naturally somewhat distorted as proportionately more adults own mobile phones than teens (although the latter catch up quickly).<\/p>\n<p>However, considering that, in the UK, the average credit kids have on their pre-paid phones (which most of them have) is a meagre \u00a35, which leaves little to no wiggling space when compared to game prices of \u00a33-5 per pop: they simply don&#8217;t have the dough to buy more.<\/p>\n<p>Another re-confirmed suspicion highlights the distribution challenge: 29 million US-Americans play mobile games, only 7 million download them, and that means 22 million play whatever is on their handset &#8211; whether it is a good or a bad one. 22 million gamers that do not access all the great games that are out there show that there is a severe disconnect regarding a) discovery and b) marketing and distribution in general. Whilst these will not be the only factors, they are significant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8216;s some always again interesting finds on mobile game demographics re-confirmed : 29% of all 25-34 year-old US-Americans downloaded mobile games in 2006, and 27% of the 18-24 year-olds but only 15% of 13-17 year-olds. The older folks also play more: 50% of the two older age groups vs 41% of the teens play mobile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1197],"tags":[139,141,155,168,398,404],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-games-2","tag-consumption","tag-content","tag-demographics","tag-downloads","tag-mobile-content","tag-mobile-games"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-m","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":1,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"predecessor-version":[{"id":1500,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions\/1500"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}