{"id":2123,"date":"2014-10-28T15:42:57","date_gmt":"2014-10-28T14:42:57","guid":{"rendered":"http:\/\/vhirsch.com\/blog\/?p=2123"},"modified":"2016-01-14T15:50:25","modified_gmt":"2016-01-14T14:50:25","slug":"how-not-to-do-it-the-fallacy-of-big-data-crm-slideshare-linkedin","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2014\/10\/28\/how-not-to-do-it-the-fallacy-of-big-data-crm-slideshare-linkedin\/","title":{"rendered":"How Not To Do it: the Fallacy of Big Data & CRM (@slideshare @linkedin)"},"content":{"rendered":"

So today I receive an email, subject line "your expertise is requested". The sender? Slideshare. Now, if you read this blog regularly (and, yes, I know that I haven’t been blogging muchly in recent times), you will know that I am an avid user of Slideshare.<\/a> I have clocked up nigh 100,000 views with the various decks from my talks that I uploaded.<\/p>\n

So far, so good. It sounds quite right, doesn’t it? I am a regular (and early) user with a fair number of views. Sounds reasonable that the company operating the platform would be reaching out if they want to carry out some research into improving their product. I reckon I am in the sweet middle of their user base: not one of the rockstars but not one of the infrequent users with few views either.<\/p>\n

The email then goes on like this:<\/p>\n

\n

"We are inviting you for a survey to find participants for an upcoming study. […] If you are selected, you’ll be compensated for your time (our thank-you gift to you!)."<\/p>\n<\/blockquote>\n

There is so much wrong with this sentence that I even find it hard to start! Here goes:<\/p>\n

I am invited, they say. What they do not say (or not in so many words) is that they are "inviting" me to do their work (find participants). Unpaid. Right.<\/p>\n

If selected (what? is that a price?), I will be compensated for my time as a "Thank. You. Gift." Are you effing kidding me? A brief look at your very own bloody site would have shown you what I do for a living (and I’m afraid I am yet to hit levels of wealth that would allow me to do all this for free). Slideshare is owned by LinkedIn<\/a> where I am also quite active and have a fairly large network there as well as a profile<\/a> that LinkedIn considers "All-Star" (I think this refers to the tender love and care I applied in completing the profile rather than my actual achievements).<\/p>\n

So the data LinkedIn \/ Slideshare hold on me suggests that they have a pretty darn exact image on who I am (professionally). And they *might* compensate me for my time *as a gift*? Really?<\/p>\n

What they achieve is a few things:<\/p>\n

    \n
  1. They give a hoot about me as a customer;<\/li>\n
  2. They demonstrate that they are other careless or incapable when it comes to communicating with me;<\/li>\n
  3. They show their utter and complete disrespect to their users (since when is compensation a gift?).<\/li>\n
  4. They show they have not understood the first things about customer relationship management (which, particularly in the case of LinkedIn, is somewhat irritating);<\/li>\n
  5. They piss me off so much that I write this post.<\/li>\n<\/ol>\n

    Grrrreat! Mission accomplished then.<\/p>\n","protected":false},"excerpt":{"rendered":"

    So today I receive an email, subject line "your expertise is requested". The sender? Slideshare. Now, if you read this blog regularly (and, yes, I know that I haven’t been blogging muchly in recent times), you will know that I am an avid user of Slideshare. I have clocked up nigh 100,000 views with the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1199],"tags":[1359,344,1016,1019],"class_list":["post-2123","post","type-post","status-publish","format-standard","hentry","category-thoughts","tag-big-data","tag-linkedin","tag-slideshare","tag-ux"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-yf","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/2123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=2123"}],"version-history":[{"count":1,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/2123\/revisions"}],"predecessor-version":[{"id":2124,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/2123\/revisions\/2124"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=2123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=2123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=2123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}