{"id":2023,"date":"2013-09-15T00:00:28","date_gmt":"2013-09-14T23:00:28","guid":{"rendered":"http:\/\/vhirsch.com\/blog\/?p=2023"},"modified":"2013-09-15T00:10:36","modified_gmt":"2013-09-14T23:10:36","slug":"what-is-the-value-of-a-twitter-user","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2013\/09\/15\/what-is-the-value-of-a-twitter-user\/","title":{"rendered":"What is the Value of a Twitter User?"},"content":{"rendered":"<p>German newspaper <a href=\"http:\/\/faz.net\">F.A.Z.<\/a> had a nice graph where they compare the &#8220;values&#8221; of users by putting user numbers in relation to market capitalization. The paper says &#8220;experts&#8221; estimate (ahead of the <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887323392204579071511038487586.html\">recently announced IPO<\/a>) the value of <a href=\"http:\/\/twitter.com\">Twitter<\/a> to be up to $15bn (\u20ac11.3bn) which, with some 200m users, would equate to the value of a user to just under \u20ac57. They then go on and compare it to other companies and suggest that that value is really rather low. They provide comparative numbers:<\/p>\n<ul>\n<li>Amazon: \u20ac809<\/li>\n<li>Walmart: \u20ac752<\/li>\n<li>Vodafone: \u20ac327<\/li>\n<li>Google: \u20ac200<\/li>\n<li>Facebook: \u20ac72<\/li>\n<li>Procter &amp; Gamble: \u20ac49<\/li>\n<\/ul>\n<p>Now, this is of course a somewhat crude analysis (an Amazon or Vodafone user arguably must be a lot more valuable as those two companies derive value directly from transactions with and by those) but it is interesting nonetheless. If you want to see snazzy graphs and\/or can read German, <a href=\"http:\/\/www.faz.net\/aktuell\/wirtschaft\/netzwirtschaft\/boersengang-von-twitter-was-ist-ein-kunde-wert-12572505.html\">here&#8217;s the article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>German newspaper F.A.Z. had a nice graph where they compare the &#8220;values&#8221; of users by putting user numbers in relation to market capitalization. The paper says &#8220;experts&#8221; estimate (ahead of the recently announced IPO) the value of Twitter to be up to $15bn (\u20ac11.3bn) which, with some 200m users, would equate to the value of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1196,1200,1198],"tags":[44,206,252,803,1302,666,1304,697,1303],"class_list":["post-2023","post","type-post","status-publish","format-standard","hentry","category-carriers-2","category-deals","category-social-2","tag-amazon","tag-facebook","tag-google","tag-ipo","tag-procter-gamble","tag-twitter","tag-valuation","tag-vodafone","tag-walmart"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-wD","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/2023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=2023"}],"version-history":[{"count":3,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/2023\/revisions"}],"predecessor-version":[{"id":2026,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/2023\/revisions\/2026"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=2023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=2023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=2023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}