{"id":20,"date":"2007-04-24T16:31:00","date_gmt":"2007-04-24T16:31:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/04\/24\/mercedes-markets-mobile\/"},"modified":"2007-04-24T16:31:00","modified_gmt":"2007-04-24T16:31:00","slug":"mercedes-markets-mobile","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/04\/24\/mercedes-markets-mobile\/","title":{"rendered":"Mercedes Markets Mobile"},"content":{"rendered":"<p><a href=\"http:\/\/3.bp.blogspot.com\/_krrmJx627x4\/Ri4xIXZdRaI\/AAAAAAAAAC0\/hCMeaPDbeIE\/s1600-h\/Mercedes-Logo.jpg\"><img decoding=\"async\" style=\"float:left;cursor:pointer;width:77px;height:57px;margin:0 10px 10px 0;\" src=\"http:\/\/3.bp.blogspot.com\/_krrmJx627x4\/Ri4xIXZdRaI\/AAAAAAAAAC0\/hCMeaPDbeIE\/s320\/Mercedes-Logo.jpg\" alt=\"\" border=\"0\" \/><\/a>It is another one of these examples where PR speak dilutes the message till no one knows what it actually is but <a href=\"http:\/\/www.cellular-news.com\/story\/23278.php\">here<\/a> goes: Mercedes has instructed an agency to increase its use of mobile phones for marketing purposes, and the good folks from the PR agency do not forget to mention that &#8220;no other automotive manufacturer in the UK has implemented and maintained such a large mobile presence&#8221; So: what does that mean?<\/p>\n<p>They want to &#8220;encourage active response from traditional advertising such as poster, print, TV, and DM, via mobile text calls to action, driving users to Mercedes-Benz mobile sites.&#8221; But how, with what, what for? I don&#8217;t know and they don&#8217;t say. Now, mobiles and mobility &#8211; there surely is a common theme here somewhere. But will they do more than inform customers via SMS and try this Bluetooth trial? I would really wish they&#8217;d be somewhat more aggressive in communicating initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is another one of these examples where PR speak dilutes the message till no one knows what it actually is but here goes: Mercedes has instructed an agency to increase its use of mobile phones for marketing purposes, and the good folks from the PR agency do not forget to mention that &#8220;no other [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[32,373,393,406],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","tag-advertising","tag-mercedes","tag-mobile-advertising","tag-mobile-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-k","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}