{"id":189,"date":"2009-01-13T22:15:00","date_gmt":"2009-01-13T22:15:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2009\/01\/13\/mobile-music-on-the-rise-40-45-of-digital-revenue-for-umg\/"},"modified":"2009-01-13T22:15:00","modified_gmt":"2009-01-13T22:15:00","slug":"mobile-music-on-the-rise-40-45-of-digital-revenue-for-umg","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2009\/01\/13\/mobile-music-on-the-rise-40-45-of-digital-revenue-for-umg\/","title":{"rendered":"Mobile Music on the Rise: 40-45% of Digital Revenue for UMG"},"content":{"rendered":"

\"\"<\/a>January is MIDEM time (even though, sadly, I cannot go this year), which means that music dominates the news. In an interview<\/a>, the EVP of Universal’s eLabs, Rio Caraeff\u00a0on the revenues of Universal Music Group<\/a> that:<\/p>\n

\n

“about 40 to 45% of our overall digital business is coming from mobile channels like Verizon and AT&T. […] On much of our frontline pop or R&B or urban releases […] we’re seeing mobile comprising 20-45% of the [overall] revenue for those artists.”<\/p><\/blockquote>\n<\/div>\n

Wow! Universal’s digital sales have been growing by 33% during the first 3 quarters of 2008, and they seem determined to fully converge “online”, “mobile”, etc into one:<\/div>\n
\n

“The consumer doesn’t want a mobile-only experience – they want an all-digital multi-platform experience. They want to consume their music on their mobile handset [and] on PC and other online platforms. Partners like Verizon and AT&T wanted to have multi-platform online experiences as well. […] Now at Universal, we don’t have a mobile business. We don’t have an online business. We just have one multi-platform digital business.”<\/p><\/blockquote>\n<\/div>\n

\"\"<\/p>\n

Amen to that! And how right he is. Universal also adapted pricing, so that a song costs the same no matter on which digital platform you buy it. And, apparently, mobile storefronts play a role, specifically Amazon<\/a>‘s MP3 storefront, which is pre-loaded on the G1<\/a>, the first Android<\/a> phone. So it’s app stores (or markets) all over this year, huh?<\/div>\n
<\/div>\n
This shows that the majors learned from the pain of recent years and now get a grasp on the digital world. Good stuff that!<\/div>\n","protected":false},"excerpt":{"rendered":"

January is MIDEM time (even though, sadly, I cannot go this year), which means that music dominates the news. In an interview, the EVP of Universal’s eLabs, Rio Caraeff\u00a0on the revenues of Universal Music Group that: “about 40 to 45% of our overall digital business is coming from mobile channels like Verizon and AT&T. […] […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[60,104,407,444,674,675,686],"class_list":["post-189","post","type-post","status-publish","format-standard","hentry","tag-att","tag-caraeff","tag-mobile-music","tag-music","tag-universal","tag-universal-music-group","tag-verizon"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-33","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}