{"id":17,"date":"2007-04-20T11:05:00","date_gmt":"2007-04-20T11:05:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/04\/20\/mobile-ads-for-prepay-credit-works-with-teens\/"},"modified":"2007-04-20T11:05:00","modified_gmt":"2007-04-20T11:05:00","slug":"mobile-ads-for-prepay-credit-works-with-teens","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/04\/20\/mobile-ads-for-prepay-credit-works-with-teens\/","title":{"rendered":"Mobile Ads for PrePay Credit works with Teens"},"content":{"rendered":"<p><a href=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/RijkrXZdRRI\/AAAAAAAAABs\/Fjk4ZjhZgtU\/s1600-h\/SE+K800i.jpg\"><img decoding=\"async\" style=\"float:left;cursor:pointer;width:106px;height:131px;margin:0 10px 10px 0;\" src=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/RijkrXZdRRI\/AAAAAAAAABs\/Fjk4ZjhZgtU\/s320\/SE+K800i.jpg\" alt=\"\" border=\"0\" \/><\/a>Here is some interesting research on mobile advertising.  According to a recent survey, a staggering 82% (!) of 11-20 year-olds would be happy to receive advertising in exchange for top-up credit (76% for discounts\/special offers). There was more to report on the survey of course, which you can read e.g. <a href=\"http:\/\/www.cellular-news.com\/story\/23281.php\">here<\/a>.<\/p>\n<p>The most interesting conclusion is that the kids apparently fully understand the mechanics of advertising: advertising business is paying for eyeballs. If you want my eyeballs, you have to pay me.<\/p>\n<p>They do not really seem to give a hoot WHAT ads they actually receive (although at least 71% would not mind to receive ads on things of interest to them) but more what they get in return for allowing it. This would appear to create a small dilemma because it is somewhat difficult to communicate to the advertiser that one wants it to subsidise the youngsters&#8217; top-up credits (&#8220;so who was that ad from?&#8221; &#8220;Can&#8217;t remember but was worth 2 quid&#8221;). At the very least, advertisers would have to take a different approach to the messages (as in brand message, not as in SMS) and the type of campaigns they create in order to take this into account.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is some interesting research on mobile advertising. According to a recent survey, a staggering 82% (!) of 11-20 year-olds would be happy to receive advertising in exchange for top-up credit (76% for discounts\/special offers). There was more to report on the survey of course, which you can read e.g. here. The most interesting conclusion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[146,393,406,534,630],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","tag-credit","tag-mobile-advertising","tag-mobile-marketing","tag-prepay","tag-teens"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-h","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}