{"id":158,"date":"2008-09-17T21:50:00","date_gmt":"2008-09-17T21:50:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2008\/09\/17\/whats-a-smartphone\/"},"modified":"2012-04-25T14:48:01","modified_gmt":"2012-04-25T13:48:01","slug":"whats-a-smartphone","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2008\/09\/17\/whats-a-smartphone\/","title":{"rendered":"What's a Smartphone?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\n

Application vendor Handango<\/a> <\/span>published<\/span><\/span><\/a> its 2008 Yardstick report, which one might slag off as some (rather shameless) PR on content consumption on “smartphones”. According to this,\u00a0<\/span><\/span><\/span><\/p>\n

<\/p>\n

[t]he Games category leaped from fourth place at year-end 2007 into the second spot behind the Entertainment category.<\/span><\/p><\/blockquote>\n

<\/span><\/span><\/p>\n

It also reports that<\/span><\/span><\/span><\/p>\n

<\/p>\n

‘Ringtones’ was the most searched term in the first half of 2008, and ‘games’ was a near second, up from number three in the second half of\u00a02007. ‘Themes,’ ‘<\/span>GPS<\/span><\/a>,’ ‘weather,’ and ‘music’ also make the list of the\u00a0top 10 searches.”<\/span><\/p><\/blockquote>\n

<\/span><\/span><\/span><\/p>\n

Surprisingly then, in none of the measured platforms (RIM<\/a>, Palm<\/a>, WinME<\/a>, Symbian<\/a>) does a single game make it into the top 10… Now, does that mean that places 11-98 were all games? Hmm…<\/span><\/span><\/p>\n

\u00a0I then asked myself what the heck is a smartphone? Mobile advertising guys Admob note<\/span><\/a> that<\/span><\/span><\/p>\n

<\/p>\n

[t]here is no standard industry definition of a smartphone. We [Admob] automatically classify a device as a smartphone when it has an identifiable operating systen and continually update our list as new phones with advanced functionality enter the market.<\/span><\/p><\/blockquote>\n

<\/span><\/span><\/p>\n

Globally, Nokia<\/a> rules the pack: the top 4 smartphones are all from the Finnish giant (Admob numbers<\/span><\/a>), and all N-Series devices, namely the N70, N95, N73 and N80. In the US however, there is not a single Nokia phone (or rather, as they would put it, “multimedia device”) amongst the top 20 smartphones. According to Handango, 2 Blackberry devices (8830 and Curve) were the top 2 devices, according to Admob (not representative), it was the Blackberry 8100, the Palm Centro and the Blackberry 8300). Globally, these don’t really feature: Nokia has a market share of a whopping 62.4%! \u00a0<\/span><\/span><\/p>\n

The more interesting facts are unfortunately from confidential information from the likes of M:Metrics<\/a>. Without giving too much away, the top devices for games consumption (downloaded) are the iPhone<\/a> and Nokia’s N95<\/a>, both with quite some margin ahead of everyone else (and the iPhone with quite some margin ahead of Nokia’s performance monster). This does indeed show that a powerful handset (or at least one with powerful UI) promotes content consumption, which is, I’m afraid to say, old news indeed.<\/span><\/span><\/p>\n

So, no news then?<\/span><\/span><\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Application vendor Handango published its 2008 Yardstick report, which one might slag off as some (rather shameless) PR on content consumption on “smartphones”. According to this,\u00a0 [t]he Games category leaped from fourth place at year-end 2007 into the second spot behind the Entertainment category. It also reports that ‘Ringtones’ was the most searched term in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[53,484],"tags":[27,79,273,310,356,471,561,605],"class_list":["post-158","post","type-post","status-publish","format-standard","hentry","category-apple","category-oem","tag-admob","tag-blackberry","tag-handango","tag-iphone","tag-mmetrics","tag-nokia","tag-rim","tag-sony-ericsson"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-2y","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":1,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":1688,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/158\/revisions\/1688"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}