{"id":149,"date":"2008-09-02T00:22:00","date_gmt":"2008-09-02T00:22:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2008\/09\/02\/ticking-off-idle-screens\/"},"modified":"2008-09-02T00:22:00","modified_gmt":"2008-09-02T00:22:00","slug":"ticking-off-idle-screens","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2008\/09\/02\/ticking-off-idle-screens\/","title":{"rendered":"Ticking off Idle Screens"},"content":{"rendered":"<p><a href=\"http:\/\/2.bp.blogspot.com\/_krrmJx627x4\/SLyKjlsdFjI\/AAAAAAAACho\/TuVRbWwJi4w\/s1600-h\/CelltickLogo.jpg\"><img decoding=\"async\" style=\"float:left;cursor:pointer;width:239px;height:91px;margin:0 10px 10px 0;\" src=\"http:\/\/2.bp.blogspot.com\/_krrmJx627x4\/SLyKjlsdFjI\/AAAAAAAACho\/TuVRbWwJi4w\/s320\/CelltickLogo.jpg\" alt=\"\" border=\"0\" \/><\/a>Ever heard of response-based segmentation? Super-cool, isn&#8217;t it? You can group your customers depending on their actions&#8230; Israeli firm <a href=\"http:\/\/www.celltick.com\/\">Celltick<\/a> has now <a href=\"http:\/\/www.cellular-news.com\/story\/33370.php?source=newsletter\">published<\/a> the results of its first trial, an unnamed Brazilian operator. According to the press release, &#8220;the results demonstrate a 60% increase in  the number of users responding to teasers on the idle screen, and an incredible  80% increase in the overall number of clicks-per-day since the service  enhancement.&#8221;<\/p>\n<p>So&#8230; this means that 60% more users respond to things happening on their idle screens than normal. What happens normally? Nothing. So 60% more than what? Now, don&#8217;t get me wrong: I find the concept pretty intriguing but the context is somewhat unfulfilling (&#8220;you&#8217;re not doing anything. So I, the infamous MS paper clip, think you might want to play a game&#8230;&#8221;; not very likely).<\/p>\n<p><a href=\"http:\/\/3.bp.blogspot.com\/_krrmJx627x4\/SLyKs9M9kNI\/AAAAAAAAChw\/HM_nNPtqVFg\/s1600-h\/idle_screen.jpg\"><img decoding=\"async\" style=\"float:right;cursor:pointer;width:220px;height:175px;margin:0 0 10px 10px;\" src=\"http:\/\/3.bp.blogspot.com\/_krrmJx627x4\/SLyKs9M9kNI\/AAAAAAAAChw\/HM_nNPtqVFg\/s320\/idle_screen.jpg\" alt=\"\" border=\"0\" \/><\/a>The Celltick platform seems to have it all: &#8220;[it] is designed to provide mobile  operators, content providers and advertisers with a mobile marketing media  channel [&#8230;] that maximize  response rates, customer retention and enhanced revenue opportunities. User  profiling through RBS compliments LiveScreen Media\u2019s existing segmentation  capabilities which include location based broadcasting, handset segmentation and  time-sensitive campaigns.&#8221; How cool is that? Alas, no details are given&#8230; I would really, really, REALLY like to learn more substantative things about this but this turns out to being a relatively meaningless PR blurp. The fact that the &#8220;Brazilian operator&#8221; prefers to be unnamed doesn&#8217;t really instil more confidence, does it?<\/p>\n<p>Celltick: please provide us with some meat. Then you&#8217;ll get good coverage here, too. And: EVERYONE would love a success story such as yours. Bring it on, guys!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever heard of response-based segmentation? Super-cool, isn&#8217;t it? You can group your customers depending on their actions&#8230; Israeli firm Celltick has now published the results of its first trial, an unnamed Brazilian operator. According to the press release, &#8220;the results demonstrate a 60% increase in the number of users responding to teasers on the idle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[92,118,406,556],"class_list":["post-149","post","type-post","status-publish","format-standard","hentry","tag-brazil","tag-celltick","tag-mobile-marketing","tag-response-based-segmentation"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-2p","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}