{"id":140,"date":"2008-04-29T22:15:00","date_gmt":"2008-04-29T22:15:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2008\/04\/29\/ringtones-wallpapers-sms-in-the-uk\/"},"modified":"2008-04-29T22:15:00","modified_gmt":"2008-04-29T22:15:00","slug":"ringtones-wallpapers-sms-in-the-uk","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2008\/04\/29\/ringtones-wallpapers-sms-in-the-uk\/","title":{"rendered":"Ringtones, Wallpapers &amp; SMS in the UK"},"content":{"rendered":"<p><a href=\"http:\/\/4.bp.blogspot.com\/_krrmJx627x4\/SBeiYfL1uhI\/AAAAAAAACe4\/oYN25jLGRcY\/s1600-h\/orange-logo-400.jpg\"><img decoding=\"async\" style=\"float:left;cursor:pointer;width:82px;height:82px;margin:0 10px 10px 0;\" src=\"http:\/\/4.bp.blogspot.com\/_krrmJx627x4\/SBeiYfL1uhI\/AAAAAAAACe4\/oYN25jLGRcY\/s320\/orange-logo-400.jpg\" alt=\"\" border=\"0\" \/><\/a>English newspaper <a href=\"http:\/\/www.guardian.co.uk\/\">The Guardian<\/a> <a href=\"http:\/\/www.guardian.co.uk\/business\/2008\/apr\/28\/telecommunications\">published<\/a> the results of a couple of recent surveys on mobile content, including the quarterly &#8220;<a href=\"http:\/\/www.orange.co.uk\/\">Orange<\/a> Digital Media Index&#8221; and a study carried out by <a href=\"http:\/\/www.tnsglobal.com\/\">TNS<\/a> and, alas, no real surprises here:<\/p>\n<ul>\n<li>Ringtone and wallpaper downloads are slowing and are on the decline and, frankly, who in their right mind with a phone that plays MP3s, has a good camera as well as multiple connections to a computer, would spend money on such little gimmicks anymore? Ringtones were down more than 10%, whilst wallpapers still grew but at a meager 3%.<\/li>\n<li>Full-track downloads of songs though were on the rise &#8212; 292,000 in January on Orange UK compared to only 100,000 ringtones.<\/li>\n<li>SMS are going strong (up 21% or 1.3bn for the month in the UK) according to Orange, a number to which I, through my 12-year-old son&#8217;s phone bill, contribute no small share&#8230;<\/li>\n<li>TNS believes mobile IM is on the rise but this is not really the big thing. What IS the big thing is that, according to TNS, more than 1 in every 3 messages a user sends from either his\/her mobile OR computer are SMS (38%), and that shows how ubiquitous the whole thing has become. Again, judging by my son&#8217;s communication patterns, I believe that: his choice of messaging is &#8211; in order of relevance: 1) SMS, 2) IM, 3) (and I mean a very, very distant 3) e-mail.<\/li>\n<\/ul>\n<p>So pretty much all as expected. Unfortunately, no news on mobile video, games or applications in this one although this is there might actually have been interesting things to report. I am actually wondering now why I even bothered recording this at all&#8230; Apologies&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>English newspaper The Guardian published the results of a couple of recent surveys on mobile content, including the quarterly &#8220;Orange Digital Media Index&#8221; and a study carried out by TNS and, alas, no real surprises here: Ringtone and wallpaper downloads are slowing and are on the decline and, frankly, who in their right mind with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[224,268,494,563,596,649,710],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","tag-full-track","tag-guardian","tag-orange","tag-ringtones","tag-sms","tag-tns","tag-wallpapers"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-2g","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}