{"id":14,"date":"2007-04-10T19:27:00","date_gmt":"2007-04-10T19:27:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2007\/04\/10\/ampd-arpu-100-30-on-data-15-on-content\/"},"modified":"2007-04-10T19:27:00","modified_gmt":"2007-04-10T19:27:00","slug":"ampd-arpu-100-30-on-data-15-on-content","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2007\/04\/10\/ampd-arpu-100-30-on-data-15-on-content\/","title":{"rendered":"Amp&#039;d ARPU &gt;$100, &gt;$30 on data, &gt;$15 on content"},"content":{"rendered":"<p><a href=\"http:\/\/4.bp.blogspot.com\/_krrmJx627x4\/Riiv_HZdRII\/AAAAAAAAAAk\/q4iYW4wpwlQ\/s1600-h\/Ampd_320x240.jpg\"><img decoding=\"async\" style=\"float:left;cursor:pointer;width:130px;height:98px;margin:0 10px 10px 0;\" src=\"http:\/\/4.bp.blogspot.com\/_krrmJx627x4\/Riiv_HZdRII\/AAAAAAAAAAk\/q4iYW4wpwlQ\/s320\/Ampd_320x240.jpg\" alt=\"\" border=\"0\" \/><\/a><br \/>Now, this should be welcome news to the mobile content folks: more than $30 ARPU on data consumption vs the industry average $6.74 (which is what IDC <a href=\"http:\/\/www.mobilemonday.net\/news\/americans-spent-usd-6-74-a-month-on-mobile-data\">reported<\/a>), and more than half of that are from content (more than double the industry average).<\/p>\n<p>These are the figures MVNO Amp&#8217;d has <a href=\"http:\/\/home.businesswire.com\/portal\/site\/google\/index.jsp?ndmViewId=news_view&amp;newsId=20070410005400&amp;newsLang=en\">released<\/a>.  Some juicy mobile content stuff in there:<\/p>\n<p>&#8211; 5% of original content sees 30% of all downloads.<br \/>&#8211; The niche lives: ultimate fighting and super-cross see a lot of traction.<br \/>&#8211; Amp&#8217;d subscribers download more full music tracks than ringtones (which nicely confirms my explanation of that trend set out a few days ago <a href=\"http:\/\/volkersthoughts.blogspot.com\/2007\/04\/us-ringtone-sales-down-novelty-wearing.html\">here<\/a>).<\/p>\n<p>Congrats!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, this should be welcome news to the mobile content folks: more than $30 ARPU on data consumption vs the industry average $6.74 (which is what IDC reported), and more than half of that are from content (more than double the industry average). These are the figures MVNO Amp&#8217;d has released. Some juicy mobile content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[47,57,153,398,446],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","tag-ampd","tag-arpu","tag-data","tag-mobile-content","tag-mvno"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-e","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}