{"id":135,"date":"2008-04-16T23:37:00","date_gmt":"2008-04-16T23:37:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2008\/04\/16\/carriers-lose-content-sales-to-off-deck\/"},"modified":"2008-04-16T23:37:00","modified_gmt":"2008-04-16T23:37:00","slug":"carriers-lose-content-sales-to-off-deck","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2008\/04\/16\/carriers-lose-content-sales-to-off-deck\/","title":{"rendered":"Carriers lose content sales to off-deck"},"content":{"rendered":"<p><a href=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/SAaSWFYsYII\/AAAAAAAABoY\/3zeXVK8_ERA\/s1600-h\/Pipe+Magritte.jpg\"><img decoding=\"async\" style=\"float:left;cursor:pointer;width:195px;height:136px;margin:0 10px 10px 0;\" src=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/SAaSWFYsYII\/AAAAAAAABoY\/3zeXVK8_ERA\/s320\/Pipe+Magritte.jpg\" alt=\"\" border=\"0\" \/><\/a>I wrote about this phenomenon a short while ago <a href=\"http:\/\/volkersthoughts.blogspot.com\/2008\/03\/mobile-content-on-move.html\">here<\/a> but now Business Week has some further <a href=\"http:\/\/www.businessweek.com\/technology\/content\/apr2008\/tc20080414_287344.htm?chan=technology_technology+index+page_top+stories\">stuff to tell us<\/a>. They quote an analyst that the share of content sales via carrier decks versus so-called off-deck (or D2C providers) will drop from its current 80% to only 25% in 5 years time. And, interestingly, all of the sudden the carriers contend they had said it all along: now they claim that a single piece was not as meaningful as access. In the latter the juice is (Sprint Nextel). and now they claim that they never said that content would take over the workd (AT&amp;T).<\/p>\n<p>Do I hear bit-pipe? The article reports that revenue from wireless data, which includes mobile content and Web access, rose 53%, to $23 billion, in 2007, according to CTIA. And, yes, that&#8217;s the bit pipe. The carriers start to love it? Hooray!<\/p>\n<p><a href=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/SAaS2FYsYKI\/AAAAAAAABoo\/Nlf4k-d9L4s\/s1600-h\/thumbplay.png\"><img decoding=\"async\" style=\"float:right;cursor:pointer;margin:0 0 10px 10px;\" src=\"http:\/\/1.bp.blogspot.com\/_krrmJx627x4\/SAaS2FYsYKI\/AAAAAAAABoo\/Nlf4k-d9L4s\/s320\/thumbplay.png\" alt=\"\" border=\"0\" \/><\/a>With D2C giants like <a href=\"http:\/\/www.jamba.net\/\">Jamba<\/a>, <a href=\"http:\/\/www.thumbplay.com\/\">Thumbplay<\/a> or <a href=\"http:\/\/www.zed.com\/\">Zed<\/a> all reporting (or being said to record) very meaningful revenue numbers (Zed <a href=\"http:\/\/volkersthoughts.blogspot.com\/2008\/02\/from-to-zed-in-12-billion-dollars.html\">reported<\/a> $500m in revenues last year), and OEMs on the move into a more service-driven model (with <a href=\"http:\/\/www.nokia.com\/\">Nokia<\/a> as the spearhead; see <a href=\"http:\/\/volkersthoughts.blogspot.com\/2007\/10\/focus-on-nokia.html\">here<\/a>, <a href=\"http:\/\/volkersthoughts.blogspot.com\/2007\/10\/nokia-pushes-content-deal-with.html\">here<\/a> and <a href=\"http:\/\/volkersthoughts.blogspot.com\/2007\/08\/nokia-opens-doors-if-you-read-finnish.html\">here<\/a>), the pressure onto the carriers seems to have mounted so much that they now look to what they have traditionally been doing best: provide network access and bandwidth (be it for voice or data).<\/p>\n<p>Enter: flat-rate data, walled gardens are so yesterday&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wrote about this phenomenon a short while ago here but now Business Week has some further stuff to tell us. They quote an analyst that the share of content sales via carrier decks versus so-called off-deck (or D2C providers) will drop from its current 80% to only 25% in 5 years time. And, interestingly, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[320,321,398,471,485,645,744],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","tag-jamba","tag-jamster","tag-mobile-content","tag-nokia","tag-off-deck","tag-thumbplay","tag-zed"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-2b","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}