{"id":103,"date":"2008-01-18T00:10:00","date_gmt":"2008-01-18T00:10:00","guid":{"rendered":"http:\/\/vhirsch.wordpress.com\/2008\/01\/18\/the-sun-rises-on-qr-posh-mobile-bar-codes-that-is\/"},"modified":"2008-01-18T00:10:00","modified_gmt":"2008-01-18T00:10:00","slug":"the-sun-rises-on-qr-posh-mobile-bar-codes-that-is","status":"publish","type":"post","link":"https:\/\/vhirsch.com\/blog\/2008\/01\/18\/the-sun-rises-on-qr-posh-mobile-bar-codes-that-is\/","title":{"rendered":"The Sun rises on QR — posh mobile bar codes, that is…"},"content":{"rendered":"

\"\"<\/a>The UK’s favourite, erm, newspaper, the Sun<\/a>, records<\/a> good numbers with a recently introduced QR<\/a> (Quick Response) codes using 3GVision<\/a>‘s i-nigma<\/a> application. This is how it works:<\/p>\n

“The barcode-based technology enables users to scan their mobile phone over pages of the newspaper, which in turn uploads relevant information onto the device. For example, a football fan could read a match report and use the technology to upload video highlights of the game.”<\/p>\n

<\/span><\/span>\"\"<\/a>The Sun, the above source reports, has acquired 11,000 users of this, and all this in just over a month. This is quite respectable one might say although it is only a tiny fraction of the Sun’s daily readership of 7.9m (as we are informed here<\/a>). The Sun freely admits that it needs to educate consumers on how to use this; it explains the service online<\/a> and also plans<\/a> to produce a pull-out to add to this. This would point to rather high expectations of what the service will do.<\/p>\n

The paper’s hopes are that the service will help it to boost printed editorial and advertising content in the publication, and help print to become a more profitable medium (they are apparently<\/a> suffering currently).<\/span>
<\/span>
The advantage of this is, of course, quite obvious: the advertiser benefits as it can directly measure the effectiveness of its (QR-enabled) print campaigns through the amount of traffic received. The codes can even be used as vouchers. The user could simply scan a code and present the resulting data at a retail outlet to receive discounts or special offers. No surprise then that it is reported that a number of advertisers, including Sky, Ladbrokes and 20th Century Fox (the first and the last belong to the same Rupert Murdoch’s media empire as the Sun though).<\/p>\n

The codes, alas, are not so new: It is said to be the most common form of bar code in Japan today.<\/p>\n","protected":false},"excerpt":{"rendered":"

The UK’s favourite, erm, newspaper, the Sun, records good numbers with a recently introduced QR (Quick Response) codes using 3GVision‘s i-nigma application. This is how it works: “The barcode-based technology enables users to scan their mobile phone over pages of the newspaper, which in turn uploads relevant information onto the device. For example, a football […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[11,66,291,443,544,643],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","tag-3gvision","tag-bar-code","tag-i-nigma","tag-murdoch","tag-qr-code","tag-the-sun"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSwZv-1F","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhirsch.com\/blog\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}