Birds (sic!) do it, bees do it, even educated fleas do it, and now even Oprah (have you been there before her? Check here)… so: what about mobile games companies tweeting? Now, there’s many of them already out there (see list below) but how much sense does it make (that it makes sense for your business I demonstrated recently)?
This is not strictly within the realms of topics I normally cover in this blog but it certainly deserves wider notice.
I and many others had been speculating if they did or did not need new money (founder Biz Stone says they didn’t) and amidst people scraping together money, fearing long, cold winters of recession, Twitter raised a more than respectable third round of $35m led by tier-1 VCs Benchmark and IVP. This can, according to some sources, still grow as existing investors want to protect their dilution (which would make sense, I suppose). Congrats, folks!
With the conference season upon us, I shall be trekking to my former hometown of Hamburg on Monday to join the good folks from the Casual Games Association for their European iteration of Casual Connect. It looks like a pretty cool show with lots of interesting stuff going on, in particular also on social gaming and cross-platform initiatives: they have numerous panels and keynotes on both and a whole strand on mobile. Interesting speakers, too: Rob Unsworth (Digital Chocolate), Ami Ben-David (Oberon/I-Play), Philippe Dao (Gameloft) are there plus an interesting panel with Fishlabs’ Michael Schade and Handy Games’ Christopher Kassulke on the same panel (their two companies had a little bit of a tiff recently). I’ll be there to elaborate a bit more on mobile social gaming… Fingers crossed.
Twitter is this phenomenon of which some people say it is the business that never was. Not that Twitter never was but that it never was a business… which is why they apparently need fresh money, or more specifically $20m, or so it is said (see also here) The valuation? A cool $250m. A lot, you say? Well, they allegedly recently turned down a $500m acquisition offer from Facebook, so it’s a bargain!
I have been dealing with Jaiku and Twitter, the micro-blogging machines, a lot recently (see here, here and here). Today though, I stumbled across an article that put a rather different twist to it, and it makes you wonder… The piece is written by a mother of 3 daughters who tries to use Twitter as a mass communication tool (broadcast SMS) only to be utterly frustrated as none of her “super-communicating” daughters takes it up – too complicated, too onerous, too cumbersome, too – as one academic has it – surveillance-style.
Now, is that so? It would counter my (borrowed) argument of the intrinsic attraction of objects to social circles around such objects. It doesn’t seem to work with daughters though… Well, I wonder: The mom, a tech-savvy NY Times journalist, tries to put Twitter to a use, namely to shorten communication with her 3 daughters (no need to having to tell each of them – separately – that she is on the way to XYZ). However, the object of interest to each of the daughters is very different to the ones of the others (cardigan, pizza, shopping, …). So, no stumbling block after all: Twitter, et al are for people who group around a common object, which must be of common interest (e.g. the status and availability of black cardigans in the NY youth scene), not around one that only seems to be common (mom). Mom only happens to be at a point of interlinking circles, different objects that all touch her; she is not – at least not in the examples elaborated upon in the article – the central object herself.
Adoption-wise, this does of course not make things easier as the Twitters of this world need to migrate user behaviour: fans of Cheshire golf clubs or the NY indie music scene, Parisian vernissage goers and Seattle jazz fans will all have had ways to communicate prior to Twitter’s entry on stage; they need to be convinced that this is a superior tool to keep the community buzzing. And because there is slightly less vanity space involved (Twitter doesn’t allow you nearly as much room to put your wares on display), the communication bit must be utterly compelling to pull people across. It is the only USP the concept has. And this explains why the take-up is not as quick as for other social media: this is the raw core of it, and the simple truth is – as we know never simple.
I am hopeful though that they’ll find a way: object-centered sociality is the way!
I’ve been a fan of those “bloggers on speed” of the likes of Jaiku, Twitter, etc for a while but I am not entirely happy with the interfaces yet: the services live of proximity and timeliness in that is then that they unfold their true power. Otherwise, the old-fashioned web accessed from an old-fashioned computer with 10x more bandwidth and a proper keyboard might actually be superior. Mobile blogging however is relatively clunky so far. There are a few guys out there who offer mobile little J2ME apps, (mobile) browser plug-ins, widgets, you name it (see for some solutions here) but, let’s face it, they’re not really as slick and seamless as they could (and should?!) be. Tellingly therefore, both Twitter and (now Google-owned) Jaiku use SMS as the prevailing interface to communicate with the world through their networks via your mobile phone. Is that really it? Look at the Facebook Blackberry app: so slick in comparison!
UI, accessability and discovery are the key drivers for mass user adoption – and this what all social media lives of (apart, perhaps of the institution of marriage, which seemingly works best in micro-communities of 2), so why do they not tackle this bit more aggressively? The answer might be that, whilst they realize that mobile is a major contributor to their value-add when compared to other web apps, they are not actually mobile companies; they are web companies.
The idea of utilising the power of web 2.0 and its wealth of widgets and applets contributed by a gazillion of independent developers and fan boys might all be very well but it slows adoption: Facebook apps only became successful after Facebook itself was such a huge community, they did not drive that growth (although they now arguably contribute significantly). Therefore, it would seem to me, it would be required that the originators/owners of those networks contribute more energy and resource into optimizing the user interfaces to use the actual service before falling back on third-party add-ons. Alas, it is impossible to find a Google widget (for iGoogle or Google Desktop) even for Jaiku, which Google acquired. Tellingly, the only available widget was produced by fans… There’s quite a bit to be done, I think…
