This should have come a week earlier but, alas, I was on the road – quite literally – en route to San Diego and Qualcomm’s most excellent Uplinq conference. Life of course did not stop, and amongst the things you should not miss was (and is!) the last iteration of the formidable Carnival of the Mobilists, hosted by our very own Peggy Anne Salz on her award-winning MSearchGroove blog. Amongst the gems not to be missed were: An interview of a company focused on Windows Phone 7 (yes, you read…read more
Gartner published the latest smartphone numbers for Q1/2010 (or so I read), and it is testament to the continuing rise of this segment: sales increased by nearly 50% year-on-year (and do remember that there was this recession-thing last year). Total sales were 54.3m units in the first quarter of this year. Not too shabby! On the OS side, the rising stars are Android (9.6% global market share from 1.6% a year ago), which is now bigger then Windows Mobile (and it took it only a year!) and iPhone (15.4% vs…read more
Here is the deck to the talk I gave at the Social Media World Forum (or rather its mobile track, which was called Mobile Social Media Europe) in London this week. Mobile+social: the case for games View more presentations from Volker Hirsch.
Here is the presentation I delivered at Casual Connect Europe in Hamburg. Mobile + Social: Show us the Money View more presentations from Volker Hirsch.
We said it before: mobile is the biggest mass medium on the planet, and now game developers (and not only the sometime masochists that have been there for years) flog to it. According to a fairly large survey by GDR (which can be yours for too many dollars to count and has been reported about here) among 800 developers, a quarter of them are now making games for mobile phones with most of them (namely 75%) – surprise, surprise – choosing the iPhone as their platform of launch. This is…read more
Nokia recently shook the world by starting to provide its Ovi Maps app including turn-by-turn navigation for free. And only just under 2 weeks later, it announced that users have downloaded the app more than 1.4m times. Good stuff. The numbers led some people (Nokia’s Vanjoki as well as various industry pundits) to claim the dawn of Ovi downloads had arrived. I beg to differ, and here’s why: 1. A mapping application with turn-by-turn navigation cost, until very recently, anywhere between $30-80 a pop. And all of a sudden…read more
A couple of weeks ago, I gave a keynote at Droidcon, the (so far) largest Android conference, in Berlin. I spoke about why brands should look at it (I posted it here). Brands care for volume. They’re not necessarily interested in small segments of the market. The iPhone is not an exception, it is rather a powerful reinforcement of that idea: in spite of its niche, it provides ROI (and warm, fluffy PR as well as content execs) when you compare the cost of the activity (creating an app) with…read more