Tag: social media

The Power of Open: Why Android is Big

On 11/12/2009

A couple of weeks ago, I gave a keynote at Droidcon, the (so far) largest Android conference, in Berlin. I spoke about why brands should look at it (I posted it here). Brands care for volume. They’re not necessarily interested in small segments of the market.

The iPhone is not an exception, it is rather a powerful reinforcement of that idea: in spite of its niche, it provides ROI (and warm, fluffy PR as well as content execs) when you compare the cost of the activity (creating an app) with its effects. The conclusion is however not that the iPhone is such a big driver in itself but that EVEN the iPhone (with its very limited scale) generates positive ROI.

The mobile phone market (and its associated content offerings) is extremely fragmented. A plethora of platforms (J2ME, BREW, Symbian, Blackberry, Windows Mobile, iPhone, Android, a couple of proprietary ones, some with middleware, now Bada and Maemo; wonderful…) and distribution channels (traditionally carriers, and lots of them, plus D2C distributors like Thumbplay, Jamba, Zed, Buongiorno, etc and now, increasingly, app stores: everything from the App Store to Android Market, Ovi, Blackberry App World and countless others). Tough for brands: they do not really care for a subset of users consisting of owners of J2ME devices on, say, Orange UK (no offence, Orange).

The ecosystem is tough to address as every mobile game developer will tell you. Which is why the iPhone was such a huge game changer: one device on one platform with one distribution channel globally. And all presented well, easy to use, great UI and users get to content with very few clicks and without unnecessary warnings). It is also always connected (rather than only connected in theory) and hence opens the doors to a new way of consuming, promoting and using content, specifically interactive one such as games and apps. Everyone else scrambles to follow but they struggle because it is such a different way to look at the world (well, different when you are a network operator or handset OEM). And because of this, competition on this platform is now fierce, very fierce.

But now then, why would one support Android? I mean, Gameloft just said it sucks (well, commercially at least). Why do I think it will be (is?) big? And why do I think one should look at it now rather than, well, later?

For starters: it took Gameloft a full 3 days or so to realize the mess it made with its announcement to cut back Android; and swiftly issuing a statement that said pretty much the contrary… But, heck, we’re not running everywhere where Gameloft runs, do we?

Android’s potential is enormous! Not because Eric Schmitt, Google’s CEO said so. But because it is O.P.E.N. This gives it a potential that is beyond all others: it enjoys wide support from vendors (HTC, Dell, LG, Samsung, Sony Ericsson, Huawei, Motorola, Acer, Creative and countless more), carriers (it’s a little like the who’s who: China Mobile, China Unicom, NTT DoCoMo, Sprint, KDDI, Softbank, T-Mobile, TIM, Telefonica, Vodafone) and has a very powerful sponsor indeed in Google. The result is a huge number of devices (cf. Wikipedia page here), and they will grow. They will grow faster than Apple can because of the law of big numbers. Even if Apple may retain an edge on running the overall sexiest package but it will not withstand the overall numbers. Incidentally, the afore distinguishes Android – for the time being – from Symbian (which is now also open source): it lacks a convinced sponsor at the moment (Nokia seems to be wavering in its support) and also seems a little clunky (no open can be so strong so as to support a weak or rather outdated proposition). However, with its massive install base of 280m+ devices it could rebound if they fix this.

Android stretches further though: it is not limited to mobile devices, it goes across to eBook readers, set-top boxes, netbooks, you name it. Users increasingly swap between screens. As a content and/or service provider, you want to be with them, be of service to them, wherever they are. They should not have to worry, you should! Android makes this relatively easy for you.

The Power of Open is tremendous. It provides for (theoretically) infinite growth. And you want to be there. And you want to be there now: They say, a tidal wave of apps is coming. You won’t catch the train once you can see it… 😉

Do not forget: people (and brands) want to reach people. Full stop. They do not necessarily want to reach people who happen to have an XYZ device running the ABC OS on the carrier X in country Y! Apple is wonderful (I am an avid iPhone user and do not plan to change – well, yet) but it is a niche. And if you have business to do, you may want to look beyond that niche.

Empowered Media, Mobile and why @mashable is Wrong

By Volker

On 29/10/2009

In 1

Mashable founder & CEO Peter Cashmore (who I hugely respect) declared in his recent CNN column the death of privacy and has also found the culprit, i.e he spotted

social media hold the smoking gun.

With all due respect, this could not be further from the truth (although, to be fair to him, he really only used it as an opener).

The term “social media” is self-referential and, hence, pretty meaningless.

The term “social”

refers to the interaction of organisms with other organisms and to their collective co-existence.

Media is the plural of medium, which means

something intermediate in nature or degree.

Therefore, media in the context of communication is – by definition – a tool (sic!), which connects one (human) being (also kown as the publisher) with another (also known as the user, recipient, reader, consumer, …). When “media happens”, one therefore looks at (at least) two (human) organisms interacting, which is – again by definition – social behaviour. QED.

Thou shalst not blame a tool.

To “blame” social media is akin to blaming a shotgun for dead people (and a regular reply to the latter argument would bear “interesting” implications on the former indeed, namely result in advocacy for censorship!).

When Peter Cashmore claims that social media was to blame for the loss of privacy, what he really means is that the (relatively) new tools interactive media provides users with and – maybe even more importantly – the cost of these tools (or rather the lack thereof) has led to an explosion of “publishing” activity by every man (and – PC calling – woman) and his/her dog. The published opinions of all these men and their dogs lead to the creation of something like a “meta-opinion” (which need not always be true of course: cf. the example of billions of flies eating excrements).

The core of it then is people (and lots of them) grouping their proverbial voices to create a storm. This has often been seen and some stories like the one of the Stolen Sidekick have made history. Was Sasha’s (the girl who stole the Sidekick) reputation killed by Evan’s (the guy who published the story) website? What did it then? The server? A script? Some lines of HTML code? Hardly. What it did was the overwhelming response of the public (all those men and their dogs) reacting to something Sasha (the person) had done (stole the Sidekick). And – just as a reminder – stealing something is bad!

The Tube to The Power of Mobile or: the Rise and Fall of Ian

A more recent example concerned a (now unemployed) fellow named Ian. He is a guy who appears to have a problem with anger management. Unfortunately, he worked in a customer-facing job, namely on the tube platforms in London. He lost it and had a “little” rant at a passenger (“I’ll sling you under a train”). Happens every day. BUT: it should NOT happen. Not every day, not any day!

This time, something was different, namely there was a guy standing next to him who filmed it on his mobile. He then posted this to YouTube, blogged it, twittered about it and, soon after, it was on the front pages of newspapers, online and on TV. Ian never saw it coming. Admittedly, he was particularly unfortunate that the guy filming happened to be Jonathan MacDonald, one of the more prolific and knowledgeable “social media” gurus. Suffice to say that Jonathan has a good handle on how to get word out.

Reactions to this (as well as to the Sidekick story before) were wild and (sometimes) violent, in all directions. One common outcry was the one of “trial by social media“. Hang on. What did Jonathan do? He used YouTube (which is open to everyone, including Ian), he used a blog (dito), he twittered (dito). Via Google (or any number of other tools), everyone can get the Twitter handles of newspaper editors, TV news anchors and everyone else in the “professional” media in minutes (Ian, too). A trial is one where one side (the prosecutor) prosecutes and the other side (the defendant) defends. The person that decides, however, is the judge (and/or the jury depending in which country you live).

Therefore, even if one would slap the nasty tag of “prosecutor” on Jonathan, he still was only a little piece of this. And he was NOT the judge! If there was a “trial” by any media, one could/might/wish to look at the “professional” media who picked it up although I understand that they actually have been speaking to Jonathan but also tried to get word from TfL (the tube operator) and Ian. No reply, it seems. Which is whose fault precisely?

He could have responded. TfL could actually have used this publicity to turn it around: Ian has apologised (now), TfL could have shown that they do not tolerate this AND that they are constructively tackling issues when they know of them. Jonathan even offered his collaboration in that. Alas, all London mayor Boris Johnson had to say was that he was “apalled by the video”. He did it on Twitter, mind you. How very 21st century. The tool maybe, the reaction not.

Don’t Be Evil

Google’s famous motto “Don’t Be Evil” was first smiled at as being “quaint”, then hailed as revolutionary and then queried in the face of the company “balancing” acts e.g. with a view to their self-censorship in China).

As a general motto, however, this is what is at the very heart of society. It is the motto we are all (hopefully) being brought up with. Don’t do wrong. It is, I would pose, a fairly broadly supported smallest common denominator of society.

Back in the olden days, a true gentleman would be good for his word. He would stand up in the face of evil and would defend the poor and defenceless. Honourable. And men had to be responsible for their own actions and inactions. At its core, it is all about this:

Self-responsibility is the ability to respond yourself.

Then it all went South (or so said my late grandma).

Empowered Media

Grandma would be delighted though: for we are now in a position again where the straight-forward “man and his word” (and indeed woman, too) can be re-ignited. And the driver (or, in Peter Cashmore’s words, smoking gun) is a variety of newly empowered media.

Empowered media describes the causes and effects of what we are witnessing much better than “social”: digital media become empowered by the tools (devices, software, etc.) that can be deployed to help communication – of fact and opinion – from people to people. Period.

Distinct to the ancient past of newspapers, the number of people able to “publish” has vastly increased because the costs of doing so has decreased to virtually zero. The same is true for the receiving end (which can instantly also turn into a publishing side itself). Very powerful. Also a little intimidating maybe. Well, at least if you have a problem with anger management or need otherwise a broad shoulder to hide behind.

That broad shoulder, the “excuse” by reference to some foggy higher-ups, gods in the clouds, “superiors”, etc is being removed by the ability to record and report fairly accurate accounts of actions and inactions of basically everyone. It empowers everyone (including Ian) to respond: we just re-gained the ability to respond ourselves.

Mobile is the Most Empowered

Mobile is the most powerful tool in the armoury of digital media: it is with you at all times. It is switched on at all times. It is connected at all times (well, the new generation is anyway). It can record audio and video. It can transmit audio, video and text. And it’s yours, and yours alone. And whilst it is so personal, it opens a gateway to potentially 6bn people. That’s a lot of power.

And it’s in your hand!