Tag: SMS Page 1 of 2

Be Free! How an ickle player changes an industry

In the UK, there used to be attempts to make mobile calls free to users (Blyk tried to refinance this over permission-based advertising). It failed. In France, Free charges its users but is a) successful and popular with users and b) commercially viable. Oh, and c) it might just disrupt the mobile operator landscape in the long term.

I have been following Free’s endeavours for a while: they started disrupting the market with set-top boxes and subsequent offers around ISP services. They have just extended that to mobile and it has rocked the boat of many people significantly (for an in-depth review see Om Malik’s story on Free; this was followed by a flurry of reporting all over the place). In short, it is about the vision and balls of Xavier Niel. He founded Free on the back of gobbling up – through Free’s holding company Iliad – a lot of dark fibre networks in France (which he could afford last but not least because he sold his ISP pre-bubble rather profitably). Free built out the first triple-play service in France (with broadband, telephone and TV all over IP) and came out with a very competitive price, which it could afford because its parent owned the network.

Now it came out with a mobile offering on top of that. And it starts at €2 per month. Yes, you read that right. For the discerning digital afficionado (which you probably are when you are reading blogs like this one), there is a €19.99/month offer for unlimited voice calls (domestic and to 40+ countries), unlimited texts (and MMS if you are so inclined) and unlimited data. And, yes, you read that right, too. Check it here. The one thing I haven’t checked is international roaming rates but that only bothers a minority, I suppose (and, hey, perhaps they are as competitive).

Now, the really cool thing (or “disruptive” thing if you want to stick to present-day analyst lingo) is how they are doing this (and it is the very thing that makes traditional mobile operators feel so relatively uncomfortable). Since Iliad owns those masses of fibre networks, they can efficiently operate this. Now, they apparently start equipping their set-top boxes with femtocels and reserve a sliver of each of the bandwidth of those for their mobile network. This will greatly reduce their backhaul costs and allows users to enjoy higher bandwidth more often (at less cost to Free, too).

The “disruptive” thinking is, then, “only” applying the Skype model to the world at large, i.e. using the cheap(er) data networks to deliver a service so far associated with minute charges and the like. For Free, not metering, not data is important but the service. IP-driven business model vs old-school per-minute business model. I like this! After all, we are fast moving into a space where data is ubiquitous and merely a means to access services. So you pay for this access. Period.

The interesting thing is that all incumbent operators have swiftly announced that they would match the price. So have they been taking the mickey for all those years? Well… My guess is that they will not be operating with the same margins as Free does; they have been enjoying their place in the limelight for too long. So it will be thrilling to see if they will be able to turn things around quickly enough.

Gemalto takes majority share in Netsize

Gemalto, SIM card maker turned “world leader in digital security” (I wonder how many companies claim that title; it’s like boxing, it seems) announced it would subscribe to a capital increase in Netsize, turning Gemalto’s share (24% pre-money) into a majority position.

This may well signify another move towards a closer tie to highly integrated hardware/software/service solutions on the mobile value chain. Gemalto is one of the leaders on the SIM card side, it manufactures SD cards, USB tokens, smart banking cards, etc. Netsize sits on the service side of things: it provides SMS and MMS delivery, is one of the leading mobile payment providers and provides content management platforms. Glue it together, and it becomes a vertically integrated solution from the same mould. Has someone been reading Apple’s philosophy?

Besides these points, cross-selling opportunities would appear to be fairly obvious, too. The only mismatch could be that Gemalto focuses on digital security (they list mobile connectivity, identity and data protection, credit card safety, health and transportation, e-government and national security). Alas, no messaging and entertainment here, the two main areas of Netsize’s business.

This little mismatch is not unprecedented: does anyone remember the VeriSign acquisition of Jamba? Whilst it seems it may (just) have been paid off, the match between the companies was never really there, it seems. Let’s hope the Gemalto-Netsize story will be a brighter one.

Carnival of the Mobilists

The latest iteration of the Carnival of the Mobilists is out over at Andrew Grill’s London Calling blog (and it is the last one for this year, too). It contains interesting posts from MMS initiatives, to the use of SMS in political campaigning, app store comparisons, a look at Samsung’s Bada and much more. It also includes my very own post on the potential of Android.

Head over there, give it a good read and enjoy yourself!

The Internet is Big: Graph

Here’s a cool graphic from the good folks over at Lifehacker/Gawker on the size and significance of the Internet.

Image credit: http://cache.gawker.com/assets/images/17/2009/12/500x_theinternetisbig.jpg

Carnival of the Mobilists # 201

Here’s this week’s Carnival of the Mobilists (its 201st iteration in fact). This week, the Carnival is hosted over at Phil Barrett’s Burning the Bacon blog, and he has lots of goodies to share, including my own post showing an example of why Nokia struggles. Besides this, you will find posts on:

  • Android-based tablets
  • Droid taking out a bite on RIM (or will it?)
  • a nice post on the ubiquity of SMS and
  • NFC (near-field communication for you ignorant ones… 😉

Go now and give it a good read. You’ll find the carnival here.

Mobile Innovation; in Response to Scoble

Egoblogger extraordinaire Robert Scoble has never been known to be shy, and so he declared with his usual great fanfare that Europe did not matter any more in terms of mobile innovation. Why did he say that, you ask? Well, Nokia apparently took him to visit their research lab in Cambridge (no, not in Espoo) as part of a (Nokia-)sponsored geek tour. And Scoble was not impressed. Because (1) everyone appears to have been texting when he was on the tube (how quaint), (2) the N97 isn’t cooler than the iPhone and (3) Symbian is much clunkier than the iPhone’s OS or Palm’s WebOS, Scoble deduces that Europe has had it.

He reduces this loss of leadership in mobile innovation to handsets or, more specifically, to the coolness factor of handsets (“London’s cool kids are [not] hot and bothered” about the N97). And, with that somewhat tight limitation, he might actually be right. Nokia has been losing ground on the coolness and usability front for quite a while. However, when it comes to technical ability, their devices are still quite hot. Scoble basically uses the iPhone plus the first Android-based (Taiwanese [sic!]) phones to declare that the king is dead.

Hardware is a Commodity

Now, let’s try to differentiate a little. Would you say the US have the lead in computer manufacturing? Well, probably not. IBM’s ThinkPads are Chinese, then there is Sony, Samsung, Toshiba, and there is HP and Dell. There is of course also Apple (“designed in California”). Does it matter at all where the hardware is from? No, not at all, and no one really cares anymore. And why not? Because hardware is basically a commodity, that is in a world where one does not actually see that much of the hardware because the interfaces are software-driven. And these are from Microsoft, etc.

In mobile, this has not been true in the past because their were such vast differences in the available hardware that the usability was severely impaired should you have been using, say, a low-end Motorola device as opposed to a high-end Nokia. This is where the myth of European mobile superiority comes from. And, with Apple, RIM and maybe Palm again, this is firmly in North American hands. There are of course Samsung and LG, the Korean powerhouses who drive their market share up and up. Android devices G1, G2 and Magic are from Taiwanese HTC. However, given how far mobile software and indeed services have come: does it really matter either way today? I say it does not.

Here’s the Innovation: Services

If one wants to see where mobile innovation is happening, one would need to go to South Korea, Japan, Finland (not the Nokia research labs but, say, the public transport system where you can pay via SMS for the past couple of years already), Austria (mass deployment of mobile RFID-payments), South Africa (mobile wallets and very evolved mobile marketing services), Malaysia, the Philippines and even Kenya (mobile money transfers). Certainly not the US though, I’m afraid. They are still the country where “can you hear me now?” campaigns rule.

The iPhone has changed a lot of things of course. However, American Idol arguably did a lot more. It brought, shock, horror, texting to the Americans. SMS being, of course, a service. And why, Mr Scoble, should that be bad? Carriers (other than in the US) have made 25% of their revenues and 50% of their profits over the last 10 years with this unassuming little thing. That’s not too shabby, is it? The iPhone (and Palm’s WebOS) have introduced a new level of ease of use, and one that was long overdue. One that woke Nokia, which had comfortably dominated the space with less and less innovation on the software side, up (and Nokia might be a little slow to open their eyes properly). And one that will improve service levels all over the world.

Where the Big Market is

However, let us also not forget that the best-selling phone of all times is the Nokia 1100. No, it doesn’t do Java. It has a battery life of close to 20 years though and comes with a flashlight installed. Both very handy things to have in rural parts of developing or emerging countries. Nokia is having a fairly comfortable market share in these countries. I am not sure if that is a good thing to rest on though: as these markets, they demand more sophisticated devices. And because the computer penetration is much lower than in Europe, Japan, South Korea and North America, the significance of evolved mobile devices will be even more important. Nokia thought this would carry it through. However, we are seeing now that that might not be so: its smartphone market shares are rapidly decreasing.

Europe is not Europe

One last word on Europe: distinct to what Mr Scoble appears to have in mind, Europe is not a country, and this is not meant to be sarcastic. Europe is a pile of little countries and in each of them a couple of carriers rule like little kings. It makes for an extremely complex (and, consequently, low-margin) playground to deploy services. The US (as well as some of the huge Asian countries) have the incredible opportunity to deploy applications and services in one language through less than a handful of carriers to hundreds of millions. No such thing in Europe.

And this is why the US should lead in every aspect really: it is an evolved, competitive economy and it enjoys the tremendous upside of being (almost) completely aligned as to the framework: language, currency, carriers, billing systems, legal system, etc. This is the reason why the US has indeed leapfrogged Europe, the continent, when it comes to basic mobile applications: economies of scale are much easier to achieve there.

Software, Services, Interfaces

When one looks at Nokia in its current state as the sole indicator of where European mobile innovation is, one might be disappointed (as I pointed out numerous times, e.g. here). However, when one looks at how concert tickets are being sold via mobile, public transport, parking fees and vending machines all using mobile as a wallet solution, or indeed Obama making his latest speech available via SMS (there are more than 10x as many mobile phones in Africa than PCs according to Tomi Ahonen), then one can and should still be awed. And, no, in spite of its President the US is not (yet) close in this respect.

I hope, however, the US will catch up on this front sooner rather than later, too. Because of the size of the market and the aforementioned advantages, it would unleash incredible opportunities that would bring all of us fantastic new services and applications. And, Mr Scoble, it does not matter if these are 160 characters or polished web pages; it depends on what you want to do with it (as you, being one of the most prolific Twitterati, surely know).

I did not text anymore because I hated the UI and could not stand the clunky interfaces (in spite of T9; I’m too old, I guess). I started again with the iPhone. Why? Because – distinct what some people say – it’s a great interface: it displays the conversation, it looks neat and I have a full keyboard (the touch screen works much better than I feared; and I used a Blackberry for years and years). But that is not a question of the device or the technology, it is solely a question of the software. I would be much happier if I could also use my iPhone (or any other phone) to buy my newspaper (which I can with an RFID-equipped credit card in this country and which I could do in, say, Austria, a country with 2/3 the population of Illinois and a footprint smaller than Maine).

What Scoble misses (or omits in his post) is that the next leap in innovation will be a service-driven one (just as we saw on the Internet: first hardware, then basic apps, now sophisticated services).

Mobile has had the hardware phase, it is going through a “basic” app phase, and some European, African and Asian countries have entered the value-added services phase already, some years and years ago in fact! Compared to the US, they’re leading, by a lot! They’re perhaps just too small for the Robert Scoble to realize they’re there… But, as I said above: this is not about Europe leading the US (apart from the fact that it would appear to being Asia that is truly leading and has been for a while): it is about the evolution of an incredibly powerful communication device that is being unlocked for more and more applications and services; and this is independent from country and nationality!

Along those lines: why, Mr Scoble, should it be a bad thing that Europeans now “must” visit Cupertino and Mountain View. California is nice, isn’t it? Not a bad thing to go visit every now and then at all! We’re living in a large world, Mr Scoble, not only on a single continent, and mobile is a facilitator spurning new ecosystems, not only a device.

Image credit drawing: http://www.aartkom.cz

Wireless Democracy in Estonia

It was only a matter of time, I guess, and here it is: Estonia will allow its citizens to vote by SMS in 2011. However, the Estonians too have been watching the US Presidential elections in 2000 and decided hence that one needs some additional security to make it safe. Enter a chip that every citizen can apply for and get into his/her phone. If or if not this makes it really safe (my guess it that it should be possible to apply some decent security if the device is “hard-wired”), can (and probably will) be discussed at length by the experts. But it might just not matter much: I find it hard to believe that more people would actually jump through those additional hoops required to be admitted. 

Cool PR, Estonia, hats off. And see you behind the curtain at the good old voting booth (or whatever it’s called) in a few years time. 

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