Tag: RIM Page 4 of 6

Microsoft App Store Better than Apple!?

Microsoft has a central market place for Windows Mobile applications in the making. It is the latest (and maybe the last) of the big smartphone platform makers to come forth with such a model. And – with a probably already somewhat reflexive jab to its Cupertino nemesis (yes, Mr Gates’ children are not allowed iPods), it vowed to be more open to outside software developers.

Apple is indeed not known for the most proactive approach to external partners but it does have a bit of a name for being a “good company”. Microsoft on the other hand is, rightly or wrongly, not really known for this. It would be a nice move. Other than that – also somewhat familiar – Microsoft’s store is said to be closely following Apple’s lead, even the revenue share (70% to developers) is apparently the same. The only difference would then be the openness. This is presumably being highlighted following a couple of incidents where developers complained that Apple had not accepted their applications without giving them a good reason. If Microsoft were to make this bit better, it would constitute a significant improvement as it would save developers from spending money on application development only to see them canned.
The rationale for Microsoft’s move is utterly simple: a) there are more Windows Mobile apps out than iPhone ones (20,000 they say). It is just a wee bit more difficult to find them, b) everyone else (RIM, Nokia, Android, hell, even Palm) does it, and c) Apple is insanely successful with it.

The big question that remains is if the integration of the store will be as seamless as Apple’s. The key differentiator is that Apple has managed (which no other OEM has so far) to impose a strictly regulated environment from end to end: its program has an easy entry (a few paragraphs with a click-through agreement), a fairly well-controlled development environment and a unified output (the store), which is the same anywhere in the world. Even the biggest OEMs have struggled to impose anything even resembling this kind of control. Windows Mobile runs on a number of the tier-2 players (HTC) that have done the opposite to Apple: HTC willingly gives away its branding in favour of a carrier brand and is content to provide the hardware. Since it can be expected that at least the larger carriers will be keen to run app stores of their own, Microsoft will struggle more than Apple (which was a highly anticipated new market entrant with a tremendous brand message) to assert this type of dominance over carrier specs. The recent rumours of lower Windows Mobile output won’t necessarily help either.
I would welcome a success from Microsoft; let Apple not grow overly content…

Smartphone Market Shares & Growth

World market leader Nokia had a bruising 2008, at least in the smartphone field. According to a study, the Finns’ market share in this segment dropped by 10% to a – well – still fairly respectable 40.8% in Q4/2008 (as compared to 50.9% a for the quarter in the previous year). Painful!

The big winners were RIM (growth of 84.9% year-on-year), Apple (111.6%) and Samsung (138%) although the latter grew from a fairly low share (1.8%). HTC was up 20% but its carrier-branded handsets (T-Mobile G1, etc) were not listed under its own tab but under “others”, so there might actually have been more (probable when considering that the company’s profits rose sharply in Q4/2008 on G1 sales).
Apple, interestingly, is said to have suffered a fall of sales during Q4/2008 with growth in that quarter driven by the Blackberry Storm, T-Mobile G1 and strong Samsung sales. On the OS side, Windows Mobile made headway, mainly via the successful HTC Touch line and the Samsung Omnia.
Overall smartphone sales in Q4/2008 were 38m and 140m for the whole year. This seems to tie in roughly with the numbers I discussed earlier this month.
The changes are of interest to the content industry, too. Smartphones make for a disproportionate amount of content consumption, and smartphones also lead the way for the new app stores that are breaking through everywhere after Apple showed its competitors just how much consumers are craving content. RIM is out of the blocks, as is Android. Nokia announced its Ovi Store and runs similar programmes with N-Gage, NCD and Comes with Music already and Windows Mobile has just announced the shop it will launch itself. Remains to be seen where Palm will go with its Pre and WebOS: it only had 0.9% of the market (some faithful Treo users!) and hence lots of catching up to do. And what about the newly coined JavaFX?
Here are the charts (courtesy of Gartner via Cellular News) for 1) Q4 2008 by vendor, 2) all of 2008 by vendor, 3) Q4/2008: by operating system and 4) all of 2008 by OS:

Worldwide: Smartphone Sales to End Users by Vendor

(Thousands of Units)

Company 4Q08 Sales Market Share4Q08 (%) 4Q07 Sales Market Share4Q07 (%) 4Q07-4Q08 Growth (%)
Nokia 15,561.7 40.8% 18,703.3 50.9% -16.8%
RIM 7,442.6 19.5% 4,024.7 10.9% 84.9%
Apple 4,079.4 10.7% 1,928.3 5.2% 111.6%
HTC 1,631.7 4.3% 1,361.1 3.7% 19.9%
Samsung 1,598.2 4.2% 671.5 1.8% 138.0%
Others 7,829.7 20.5% 10,077.3 27.4% -22.3%
Total 38,143.3 100% 36,766.1 100% 3.7%

Worldwide: Smartphone Sales to End Users by Vendor, 2008

Company 2008 Sales Market Share 2008 2007 Sales Market Share 2007 Growth
2007-2008
Nokia 60,920.5 43.7% 60,465.0 49.4% 0.8%
RIM 23,149.0 16.6% 11,767.7 9.6% 96.7%
Apple 11,417.5 8.2% 3,302.6 2.7% 245.7%
HTC 5,895.4 4.2% 3,718.5 3.0% 58.5%
Sharp 5,234.2 3.8% 6,885.3 5.6% -24.0%
Others 32,671.4 23.5% 36,176.6 29.6% -9.7%
Total 139,287.9 100% 122,315.6 100% 13.9%

Worldwide: Smartphone Sales to End Users by Operating System, 4Q08

Company 4Q08 Sales Market Share 4Q08 4Q07 Sales Market Share 4Q07 Growth
4Q07-4Q08
Symbian 17,949.1 47.1% 22,902.5 62.3% -21.6%
RIM 7,442.6 19.5% 4,024.7 10.9% 84.9%
Windows Mobile 4,713.9 12.4% 4,374.4 11.9% 7.8%
Mac OS X 4,079.4 10.7% 1,928.3 5.2% 111.6%
Linux 3,194.9 8.4% 2,675.9 7.3% 19.4%
Palm OS 326.5 0.9% 449.1 1.2% -27.3%
Other OSs 436.9 1.1% 411.3 1.1% 6.2%
Total 38,143.3 100% 36,766.1 100% 3.7%

Note: The “Other OSs” category includes sales of Sharp Sidekick devices based on the Danger platform.

Worldwide: Smartphone Sales to End Users by Operating System, 2008

Company 2008 Sales Market Share 2008 2007 Sales Market Share 2007 Growth
2007-2008
Symbian 72,933.5 52.4% 77,684.0 63.5% -6.1%
RIM 23,149.0 16.6% 11,767.7 9.6% 96.7%
Windows Mobile 16,498.1 11.8% 14,698.0 12.0% 12.2%
Mac OS X 11,417.5 8.2% 3,302.6 2.7% 245.7%
Linux 11,262.9 8.1% 11,756.7 9.6% -4.2%
Palm OS 2,507.2 1.8% 1,762.7 1.4% 42.2%
Other OSs 1,519.7 1.1% 1,344.0 1.1% 13.1%
Total 139,287.9 100% 122,315.6 100% 13.9%

Note: The “Other OSs” category includes sales of Sharp Sidekick devices based on the Danger platform.

Blackberry App World Gets a Pal

Blackberry Maker RIM launched a holding site ahead of the launch of its Blackberry App World (the equivalent to Apple’s AppStore), and it had a little surprise in hand: billing appears to be handled via PayPal (the fine print does not need translation: “to be able to purchase applications from BlackBerry App World, a PayPal Account is required”).

This is two things: a) a massive win for PayPal and b) and nice move from Blackberry because PayPal is one of the simpler mechanisms, which will feel, like, so totally easy to many users (everyone who has tried to download applications and pay via credit card on their Blackberry will know how onerous it is/was).
I am thrilled to see this coming on. Apple has had 9 months free reign, and it’s about time that its competitors step up and bring commercial stores out. Blackberry will be fantastically suited as – due to e-mail having been its central USP – its users traditionally are on data plans anyway, and will therefore be less reluctant to dig in properly.

"Recession? Where?" Asks the Smartphone…

I previously looked at recession-busting sectors and products, and here’s more proof that not all is bad: two reports point out that smartphones continue to outperform the market rather significantly, recording growth figures of 25.9% year-on-year in Europe; the growth for all of 2007 vs 2008 was even more impressive: they grew by 36.1%. In the US, smartphones increased their share of the overall mobile phone market from 12% in Q4/2007 to 25% a year later. Good numbers!

Half of the (US) smartphones now come with touchscreens, with 70% “instead” (?) having a QWERTY keyboard (my best guess is that this includes phones with a slide-out keyboard, such as the T-Mobile G1 or the Sony Ericsson Xperia).

So how come? The iPhone but also other devices like Blackberries, Nokia’s higher-end phones (e.g. the N95) have powerfully demonstrated that the use of a mobile for things other than using voice and SMS (and take the occasional snap with a so-so camera) is not the end of all things. The overall feature sets of smartphones but – possibly more importantly still – the overall user experience is generally significantly better on a fairly comprehensive scale, and this – in particular in times of recession – would suggest a much higher value for money (“if I pay £50, then I get 4x in value of what I would otherwise have.”): they now all contain decent cameras, enough storage to work as a decent MP3 player (or in Apple’s case even as an iPod…), they do e-mail, connect more effortlessly to the Internet, play more fulfilling games and generally provide a much richer content experience (did I just hear “widgets”?).
For the content industry, this is good news: more powerful devices are generally easier to address and provide a better route to transport brands and production values across to the small screen. The iPhone has shown (see e.g. here and here) that users DO use their phones for all sorts of things if one makes it easy for them. Therefore, the smarter the phone, the higher the consumption. Good, good!

Top 10 Phones in the US, December 2008: the Ascent of the Smartphone

There’s new data out on the bestselling handsets, and this time it is not being derived from accessory sales (which may have its flaws as I pointed out here) but from a survey amongst service reps and store managers across the 4 big US mobile networks (Verizon Wireless, AT&T, Sprint Nextel and T-Mobile; these comprise 85% of the total subscriber base). Now, this would arguably reduce the recorded sales for the iPhone since this is also being sold via Apple’s own retail stores as well as Walmart, Best Buy, etc. So again not an entirely accurate yardstick, huh?

It is noteworthy that only one handset is available on more than one carrier (and, yes, it ranks prominently amongst the top 1) and that Nokia, despite all waiting, has still not managed to break the top 10.
It is also noteworthy that most of the handsets would certainly be classified at smartphones (the Samsung Rant might be the exception). And this is certainly good news. The T-610 and RAZR may finally have left the building…
So here we go (number in brackets is the previous month’s rank):
1. (1) Blackberry Curve
2. (2) iPhone
3. (3) Blackberry Storm
4. (6) LG Voyager
5. (4) LG Dare
6. (5) Blackberry Bold
7. (-) Samsung Rant
8. (9) Samsung Behold
9. (10) Samsung Instinct
10. (8) LG Env2
Source: Rankings are by Avian Research LL.C. (via the above link)

Top 10 Smartphone Games & Apps 2008

Smartphone content vendor Handango releases a smartphone “yardstick” every year containing the top sellers from data in their store. Anecdotally, smartphone apps are more often sold via direct stores (rather than operator decks) than “normal” (not smart?) phones, owing of course to the better connectability (not necessarily connectivity) of high-end phones: input mechanisms (Querty, touchscreen, better D-pads), almost always 3G phones, etc make for a more satisfying user experience (try inputting a web URL via a basic phone keypad… painful!).


They had just under 10,000 apps on offer (spread across Blackberry, Windows Mobile [pro and standard], Palm, Symbian and Android). The average price point was a rather healthy $19, and users downloaded 1.12 apps on average.

Handango also says that games rose as part of overall “top category” sales (whatever that is) from 11% in 2007 to 19% in 2008. This is encouraging. Even so, there is no game amongst their overall best-sellers for 2008. Here’s the list (price points at the end of each line):
1. Spb Mobile Shell 2.1.4 (today screen plug-in) – $29.95
2. MobiTV (streaming television) – $9.99/month
3. Ringtone Megaplex (ringtones) – $19.95
4. Spb Backup 2.0.1 (file backup) – $24.95
5. Spb Pocket Plus 4.0.2 (today screen plug-in) – $29.95
6. Pocket Informant 8 (today screen plug-in) – $29.95
7. Spb Phone Suite 1.3 (phone features) – $19.95
8. VoiceControl (voice command) – $6.00
9. Colour Your Trackball (trackball customizer) – $4.95
10. eWallet (Professional Edition) (PIM manager) – $29.95

The top 10 games across platforms for smartphones is this:

1. Spb Brain Evolution 1.2 (puzzle game)
2. Aces Texas Hold’em® – No Limit (card game)
3. TETRIS (puzzle game)
4. Guitar Hero 3 Mobile (music game)
5. Bejeweled (puzzle game)
6. Aces Solitaire Pack (card game)
7. The Sims 2 (strategy game)
8. Jewelrumble 2 (puzzle game)9. Sudoku Puzzle Pack (puzzle game)
10. Solitaire Buddy Gold (card game)

And here’s a chart of the game categories – and, no, still no first-person-shooters in the top 10:

A noteworthy bit in the “Yardstick” is that Android already makes up for 10% of their sales (or so would the below graphic tell us). 

From this, it also occurs that Handango does not consider the iPhone to being very smart. Hm… Well, it’s probably that everyone who buys content on that one will buy not buy it from Handango but through the AppStore. OK then…

RIM's 50m & Symbian's riposte

Blackberry maker RIM announced it had raced through the “epic” 50m device barrier. An honourable feat indeed! Symbian fired of a riposte (or was it Symbian-fan-boy-bloggers that did? I don’t know) that it had sold just under 80m devices in 2007 alone (with a total install base of 250m), and the Blackberry story therefore was to be considered as “how very quaint”.

Now: isn’t this comparing apples and pairs? Every Blackberry is (and has been for, like, ever) the benchmark device for e-mail on the go. I still remember sitting in Moscow pulling down my e-mail on a Nokia 9300, and, in the time it took me to download the header of the e-mails when my dear US colleague had browsed through his e-mail and replied to 5. So: Symbian is not to be equated with Blackberry; it’s an entirely different thing: Symbian was all about creating a more powerful OS that could do a lot of things, and it does them fairly well. But we shouldn’t forget that most of them a N-Series devices without a QWERTY keyboard that do different things than a Blackberry does. It is probably possible (now, not 3 years ago) to create a similar experience on a Symbian-powered phone than it is on a Blackberry but I have still to find an e-mail client on a phone as pain-free, reliable and quick as the Blackberry’s.
I do believe that it is less about the theoretical power of an operating system but about the end-to-end experience (iPhone anyone? I commented on this a long time ago). And – across the board – a Blackberry beats most of its rivals hands down on that; still. So this comparison limps heavily. It is probably also to blame on this odd way to define “what is a smartphone“? The mere fact that it has a “an identifiable operating system” surely is not that smart (although Admob classifies it as such). 
I applaud RIM to their feat of selling 50m devices (or “i-banker phone” as they were called in their early years) and remain a fan.
On a sideline, RIM also mentioned that there have been 7m downloads of the Facebook client for the Blackberry so far. This would mean that a fairly respectable 15% of all Blackberries that have EVER been sold have the client, and this means that this is probably a rather high number of the ones currently in use. Who would have thought that? I-banker phone goes social networking. Ts ts ts…

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