German newspaper F.A.Z. had a nice graph where they compare the “values” of users by putting user numbers in relation to market capitalization. The paper says “experts” estimate (ahead of the recently announced IPO) the value of Twitter to be up to $15bn (€11.3bn) which, with some 200m users, would equate to the value of a user to just under €57. They then go on and compare it to other companies and suggest that that value is really rather low. They provide comparative numbers:
- Amazon: €809
- Walmart: €752
- Vodafone: €327
- Google: €200
- Facebook: €72
- Procter & Gamble: €49
Now, this is of course a somewhat crude analysis (an Amazon or Vodafone user arguably must be a lot more valuable as those two companies derive value directly from transactions with and by those) but it is interesting nonetheless. If you want to see snazzy graphs and/or can read German, here’s the article.