Tag Archives: mobile marketing

Carnival of the Mobilists # 257 (#COTM)

This week’s Carnival of the Mobilists comes to you from Kansas, more specifically from Steven Hoober, and here’s what he has in stock for you:

  • Will larger screens lead to poorer mobile web sites?
  • Do apps beat browsing?
  • What will be the best mobile advertising networks 2012?
  • Do QR codes work? Someone had a look at TfL’s (better known as the operator of the London Tube) numbers.
  • What can advertisers expect from the Kindle Fire?
  • Would you close your business for two days per week? A look at retailers and the benefits of mobile-optimized websites.
  • Will Windows Phone 7 be cutting it?
  • Android and Apple have not won the smartphone war.
  • Have you ever heard of a “wearable computing equation”? Check it out!
  • What is the spectrum/bandwith crunch in Boise, Idaho?
  • My little piece on the revolutionary (well, perhaps, “only” disruptive) French operator Free.
  • Image processing in Generation M

The carnival is live here. Go read! :)

Carnival of the Mobilists # 256

A new year, a new carnival (which will returned to weekly editions now, too). This week’s edition is hosted by Mark Bridges over at thefonecast.com, and he includes posts, such as:

  • Lots of reminiscing on the past year (on mobile marketing, the greater scope of the mobile landscape and – albeit in Spanish – a reminder of a joke from all the way back in 2004 when someone suggested in April Fools’ fashion that Apple – hold your breath – might launch a phone bypassing traditional network operators).
  • Of course some predictions (general ones as well as a look on where mobile development specifically might go) and Tomi Ahonen’s latest on why all roads lead to Mobile (as in tech, not as in Alabama).
  • A couple of posts on what might or might not happen to WebOS following HP’s open-sourcing announcement (comparisons to Symbian’s fate included).
  • More on dying platforms with a piece on mobile flash.
  • Ad performance benchmarking (Admob vs mobfox).
  • A call to prepare for the (presumed) ascent of the Kindle Fire.
  • And, finally, a nod to my two posts on Angry Birds and my take on the dubious assertion that “social lost its sizzle“.

The carnival is here! Go, read it! :) And if you’re a blogger wanting to participate, head over to the Carnival’s revamped homepage where you will find everything you need to know about submitting entries and even hosting one on your own blog if you are so inclined.

Conference: Mindshare Media Summit Dubai

Things heat up, and not only because I am traveling South this week, more specifically to Dubai where, on Tuesday (1st), the Mindshare Media Summit 2011 will open its doors. It carries a heavy focus on marketing and media in a multi-screen world where screens and user experiences converge. The organizers have a great line-up of speakers, including:

  • AKQA
  • Nissan
  • HSBC
  • LinkedIn
  • BBC Worldwide
  • Google
  • Yahoo!
  • The MBC Group
  • (of course) Mindshare
  • The Arabian Radio Network
  • and many more (including yours truly).

So if you would like to hook up in one of the most vibrant regions in the world, in one of the swankier settings and soak up some sun before the winter (if you live in the Northern hemisphere, that is), come by! :)

MLOVE 2011

Only two weeks or so, and we’ll be off. One of the most exciting (well, correct that: the most exciting) mobile events of the year will kick off, namely MLOVE. Hosted in a proper medieval German castle, it boasts an incredible line-up of holistic mobile thinkers and tinkerers and all the ingredients to “change your life” (quote some of the participants of previous iterations!).

So here’s the speaker line-up:

  • Grammy-winning musician and multi-platform entrepreneur Chamillionaire;
  • Yuri van Geest, the man behind Trend8;
  • Thomas Goetz, Executive Editor of Wired (!);
  • Russell Buckley, employee #1 at AdMob (and a ton of other things!);
  • Kei Shimada, one of Japan’s premier wireless ambassadors;
  • Jason Collins, Alcatel-Lucent’s VP of Emerging Technology and Innovation (and one of those awesome uber-smart people);
  • Daniel Graf of Google’s Mobile Apps Labs fame;
  • Jean Schmitt, one of France’s smartest investors (and with JolTech and powerhouse Sofinnova);
  • Rovio’s Mighty Eagle, Peter Vesterbacka (how angry can your bird get?);
  • Thorsten Dirks, CEO of E-Plus
  • Beverly Jackson, the Director Marketing & Social Media of the Grammy Awards;
  • plus leaders from Volkswagen, OgilvyOne, leaders in education, philosphers, bloggers, the CEO of Butterfly Corp, Dentsu (Japan’s #1 ad agency), Contagious and the indomitable Corvida Raven (of SheGeeks) and Jonathan MacDonald (of This Fluid World), composers, DJs, and, last but not least Adele Waugaman, the UN Foundation’s Sr. Director for their Technology Partnership.

We will also run a Teen Camp for the generation that really matters, which is run in conjunction with the Hasso Plattner (he of SAP fame) Institute, which I have the great honour to co-curate together with 16-year-old Tony Neidhardt (who – despite her tender age – is already a veteran in the scene!) and Jane Mason.

In one (well, few) word(s): it will be absolutely awesome!

If you feel inclined to join (and you really, really, really should!!!), check in here.

Carnival of the Mobilists # 243

This week’s Carnival of the Mobilists is up at Andy Farrell’s MobiThinking blog, and it’s a big one this time. Andy assembled intriguing posts from contributors old and – more importantly – new, including pieces on:

  • Mobile music
  • Phones to improve health
  • How mobile operators struggle to own the social graph
  • an interview with the MMA’s Michael Becker on brands and consumers
  • mobile commerce and fragmentation
  • smartphone platforms (posts on Nokia/Symbian, Android and Windows Phone 7)
  • and, finally, also my post on the thorny path for movie licenses on the iPhone.

As always, a very worthwhile read. Go and check the posts!

If you want to contribute to future editions of the Carnival, please provide a link to the post you want to be considered to mobilists@gmail.com.

Making Money on Android (slides) – Droidcon London 2010

This week, I was fortunate enough to be given the opportunity to speak to the Android developer community at the fabulous Droidcon London.

The following are the slides to my talk on “Making Money on Android” in which I focus on the necessity to tackle the challenge to engage users at a time and in a place that a developer can actually control, namely in the game or app itself. Scoreloop provides cool tools for this, and its virtual currency and virtual goods solutions allow developers then to capitalise on that.

Making Money on Android – Droidcon London 2010

Conference: Droidcon, London

On 28 and 29 October 2010, Droidcon London will open its doors again, exploring in multiple tracks the Android ecosystem. Business, Developer, Design or SDK/API – there will be something for everyone involved or interested in the fastest growing mobile OS (and associated ecosystems) at the moment.

For the main conference on Friday, the speaker line-up promises a lot of learnings and insights.

I will be there telling people on how to make money on Android (hint: yes, it will involve Scoreloop‘s tools… ;-) ). But you should also come and see great speakers from:

  • Google
  • Admob (yes, I know they’re Google now, too)
  • T-Mobile
  • InMobi
  • comScore
  • Sony Ericsson
  • Motorola
  • Orange
  • Reuters
  • Qualcomm
  • INQ Mobile
  • Ericsson
  • Accumulate
  • Alcatel-Lucent
  • Device Anywhere
  • and many more (check here for a full list of speakers).

The conference will be preceded by a barcamp on Thursday (28th), which will feature, amongst other things, a Google Android boot camp and dotOpen’s formidable AppCircus.

I am hoping to see you there. Go here to register (or check here for the full programme on Thursday and Friday).